Rascasse Audience Intelligence

YFM Audience in United States

A data profile of the people who buy, follow and care about YFM in United States — modelled from more than twelve digital signal sources. YFM has an estimated audience of 342,373 people in United States.

#46among Radio Station in United States#6523in Music & Radio

The average YFM fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alan Tudyk, Indeed.com, Astro (Malaysian satellite television), with strongest over-indexing on Alan Tudyk (15.2× the country average).

Demographically, the YFM audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YFM fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Alan Tudyk.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YFM profile in United States.

Audience size
342K
in United States
Gender
45.0%♀
55.0% male
Age
43.2
average years
Country rank
#45133
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of YFM fans

45.0% are female, 55.0% are male, average age 43.2.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for YFM audience in United States
MetricValue
Female45.0%
Male55.0%
Average age43.2
Estimated audience size342,373
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the YFM audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4923%
50+31%
Fig. 04

Worldwide distribution

28.8%

of the worldwide YFM audience comes from United States.

Worldwide audience distribution share by country for YFM
CountryShare
United States28.8%
Germany28.2%
South Africa15.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YFM audience in United States is strongest.

Fig. 05

Top regions by affinity

YFM fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.35×
02North Carolina~10K1.28×
03Indiana~8K1.27×
04Alabama~6K1.23×
05Nevada~4K1.18×
06Arizona~8K1.14×
07South Dakota<1K1.13×
08Georgia~10K1.12×
09North Dakota<1K1.12×
10Alaska<1K1.11×
11Texas~30K1.08×
12Vermont<1K1.08×
13Florida~20K1.07×
14Maryland~6K1.04×
15South Carolina~5K1.04×
16Washington~7K1.03×
17Virginia~9K1.02×
18Mississippi~3K1.00×
19Louisiana~4K0.99×
20New Mexico~2K0.99×
21Rhode Island~1K0.99×
22Montana<1K0.99×
23Utah~3K0.98×
24West Virginia~2K0.98×
25Delaware<1K0.98×
26Kansas~3K0.97×
27Michigan~9K0.96×
28New Jersey~8K0.96×
29Oklahoma~4K0.96×
30Hawaii~1K0.96×
31Washington, District of Columbia<1K0.96×
32Kentucky~4K0.95×
33Maine~1K0.95×
34Oregon~4K0.94×
35Arkansas~3K0.94×
36Ohio~10K0.93×
37Nebraska~2K0.93×
38New Hampshire~1K0.93×
39Tennessee~6K0.92×
40Massachusetts~6K0.92×
41Idaho~2K0.92×
42Iowa~3K0.91×
43New York~20K0.90×
44Connecticut~3K0.90×
45Illinois~10K0.89×
46Minnesota~4K0.88×
47Pennsylvania~10K0.87×
48Missouri~5K0.86×
49Wisconsin~4K0.84×
50Colorado~4K0.83×
Fig. 06

Affinity by region

Affinity by region — YFM, United States
0.83×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YFM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YFM audience
#·InterestCategoryAffinity×
01Alan TudykMovies & TV15.20×
02Astro (Malaysian satellite television)Movies & TV15.20×
03Malaysia AirlinesTravel & Leisure15.20×
04Burj KhalifaTravel & Leisure13.77×
05LouvreTravel & Leisure13.39×
06Bridgit MendlerMovies & TV13.36×
07Berlin WallTravel & Leisure7.92×
08South AfricaTravel & Leisure6.47×
09JollibeeFood & Beverages5.71×
10Polo Ralph LaurenFashion & Accessoires5.13×
11Google NewsNews4.07×
12Alaska AirlinesTravel & Leisure3.85×
13Sustainable energyHome & Garden3.73×
14Indeed.comBusiness & Career3.58×
15Used CarsCars & Mobility3.39×
16Bath and BodyworksShopping3.33×
17Renewable energyBusiness & Career3.22×
18FedExBusiness & Career2.77×
19Discount storesShopping2.45×
20Mortgage loansBusiness & Career2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YFM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YFM audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Price SensitivityPREMIUM1.79×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YFM audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YFM have in United States?

YFM has an estimated audience of 342,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of YFM fans?

45.0% of YFM fans are female, 55.0% are male, with an average age of 43.2 years.

03

Which brands do YFM fans like most?

YFM fans show strongest brand affinity for Alan Tudyk (15.2×), Indeed.com (3.58×), and Astro (Malaysian satellite television) (15.2×) over the country average.

04

Where do YFM fans live in United States?

YFM fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do YFM fans also like?

Beyond YFM itself, the audience over-indexes on Indeed.com (3.58×), Astro (Malaysian satellite television) (15.2×), Google News (4.07×), and South Africa (6.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See YFM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YFM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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