YFM Audience in United States
YFM has an estimated audience of 342,501 people in United States. 45.0% are female, 55.0% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Home construction, Electrolyte, Natural rubber, La Opinión.
The average YFM fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Home construction, Electrolyte, with strongest over-indexing on Historic site (9.9× the country average). Demographically, the YFM audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of YFM fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 43.2 |
| Estimated audience size | 342,501 |
Audience persona
The typical YFM fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,757 | 1.51× |
| Texas | 35,167 | 1.19× |
| Florida | 25,057 | 1.08× |
| New York | 17,271 | 0.9× |
| North Carolina | 14,055 | 1.36× |
| Georgia | 11,989 | 1.14× |
| Ohio | 9,798 | 0.93× |
| Illinois | 9,722 | 0.85× |
| Pennsylvania | 9,701 | 0.84× |
| Indiana | 9,296 | 1.49× |
| Michigan | 9,197 | 1.03× |
| Virginia | 9,060 | 1.09× |
| New Jersey | 8,613 | 0.99× |
| Arizona | 8,409 | 1.2× |
| Washington | 7,119 | 1.04× |
| Alabama | 6,724 | 1.41× |
| Maryland | 6,348 | 1.08× |
| Tennessee | 5,859 | 0.85× |
| South Carolina | 5,817 | 1.13× |
| Massachusetts | 5,761 | 0.85× |
| Nevada | 4,646 | 1.4× |
| Louisiana | 4,229 | 0.96× |
| Missouri | 4,026 | 0.73× |
| Kentucky | 3,897 | 0.91× |
| Minnesota | 3,839 | 0.78× |
| Colorado | 3,818 | 0.71× |
| Oklahoma | 3,616 | 0.95× |
| Wisconsin | 3,396 | 0.66× |
| Utah | 3,275 | 1.07× |
| Oregon | 3,166 | 0.81× |
| Mississippi | 2,675 | 0.95× |
| Kansas | 2,644 | 0.98× |
| Connecticut | 2,636 | 0.77× |
| Arkansas | 2,377 | 0.84× |
| Iowa | 2,152 | 0.76× |
| New Mexico | 1,510 | 0.88× |
| West Virginia | 1,472 | 0.92× |
| Hawaii | 1,299 | 0.88× |
| Nebraska | 1,122 | 0.65× |
| Rhode Island | 1,106 | 1.01× |
| North Dakota | 1,094 | 1.56× |
| Alaska | 1,061 | 1.45× |
| Idaho | 1,058 | 0.62× |
| Maine | 911 | 0.74× |
| Delaware | 874 | 0.93× |
| Montana | 854 | 0.9× |
| South Dakota | 843 | 1.06× |
| New Hampshire | 809 | 0.6× |
| Wyoming | 794 | 1.56× |
| Vermont | 768 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.9× | Arts & Culture |
| Home construction | 1.91× | Home & Garden |
| Electrolyte | 5.36× | Health |
| Natural rubber | 2.35× | Cars & Mobility |
| La Opinión | 7.48× | News |
| Bank account | 2.45× | Business & Career |
| Voter registration | 4.41× | Politics & Society |
| Fairy godmother | 5.9× | Literature |
| Violet Chachki | 15.2× | Movies & TV |
| Iwi | 15.2× | |
| Guy Fieri | 2.35× | Movies & TV |
| Hog Hunting | 1.98× | Sports |
| Jesse Plemons | 2× | Movies & TV |
| Panama | 2.11× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.02× | Sports |
| Ixtapaluca | 9.51× | Travel & Leisure |
| Home staging | 2.67× | Home & Garden |
| Vocal harmony | 2.29× | Music & Radio |
| Winemaking | 2.27× | Food & Beverages |
| Penn & Teller | 4.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Extroversion | THRILL | 1.5 |
| Luxury Orientation | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.42 |
| Price Sensitivity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Germany | 27.2% |
| South Africa | 15.6% |
See YFM audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
Frequently asked questions
How many fans does YFM have in United States?
YFM has an estimated audience of 342,501 people in United States, concentrated in California and Texas.
What is the gender split and age of YFM fans?
45.0% of YFM fans are female, 55.0% are male, with an average age of 43.2 years.
Which brands do YFM fans like most?
YFM fans show strongest brand affinity for Historic site (9.9×), Home construction (1.91×), and Electrolyte (5.36×) over the country average.
Where do YFM fans live in United States?
YFM fans in United States are most concentrated in California (reach 56,757), Texas (reach 35,167), and Florida (reach 25,057). These three regions account for the largest share of the active audience.
What other brands do YFM fans also like?
Beyond YFM itself, the audience over-indexes on Home construction (1.91×), Electrolyte (5.36×), Natural rubber (2.35×), and La Opinión (7.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for YFM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.