YFM Audience in United States

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YFM has an estimated audience of 342,501 people in United States. 45.0% are female, 55.0% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Astro (Malaysian satellite television), Google News, Jollibee, Alan Tudyk.

The average YFM fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Astro (Malaysian satellite television), Google News, with strongest over-indexing on Indeed.com (7.63× the country average). Demographically, the YFM audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of YFM fans

Demographic split for YFM audience in United States
MetricValue
Female45.0%
Male55.0%
Average age43.2
Estimated audience size342,501

Audience persona

The typical YFM fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for YFM in United States
RegionReachAffinity
California56,7571.51×
Texas35,1671.19×
Florida25,0571.08×
New York17,2710.9×
North Carolina14,0551.36×
Georgia11,9891.14×
Ohio9,7980.93×
Illinois9,7220.85×
Pennsylvania9,7010.84×
Indiana9,2961.49×
Michigan9,1971.03×
Virginia9,0601.09×
New Jersey8,6130.99×
Arizona8,4091.2×
Washington7,1191.04×
Alabama6,7241.41×
Maryland6,3481.08×
Tennessee5,8590.85×
South Carolina5,8171.13×
Massachusetts5,7610.85×
Nevada4,6461.4×
Louisiana4,2290.96×
Missouri4,0260.73×
Kentucky3,8970.91×
Minnesota3,8390.78×
Colorado3,8180.71×
Oklahoma3,6160.95×
Wisconsin3,3960.66×
Utah3,2751.07×
Oregon3,1660.81×
Mississippi2,6750.95×
Kansas2,6440.98×
Connecticut2,6360.77×
Arkansas2,3770.84×
Iowa2,1520.76×
New Mexico1,5100.88×
West Virginia1,4720.92×
Hawaii1,2990.88×
Nebraska1,1220.65×
Rhode Island1,1061.01×
North Dakota1,0941.56×
Alaska1,0611.45×
Idaho1,0580.62×
Maine9110.74×
Delaware8740.93×
Montana8540.9×
South Dakota8431.06×
New Hampshire8090.6×
Wyoming7941.56×
Vermont7681.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YFM audience
BrandAffinityCategory
Indeed.com7.63×Business & Career
Astro (Malaysian satellite television)32.26×Movies & TV
Google News7.91×News
Jollibee12.01×Food & Beverages
Alan Tudyk15.2×Movies & TV
Google Maps2.9×Internet & Social Media
Orange12.98×Technology & Electronics
South Africa7.17×Travel & Leisure
Apple Store5.47×Shopping
Louvre15.2×Travel & Leisure
Fox News Channel1.95×Movies & TV
Bridgit Mendler15.14×Movies & TV
Enterprise Rent-A-Car3.54×Cars & Mobility
Instant messaging2.28×Internet & Social Media
Cotton On8.67×Fashion & Accessoires
Malaysia Airlines15.2×Travel & Leisure
Burj Khalifa15.2×Travel & Leisure
Rick Astley15.2×Music & Radio
Used Cars3.34×Cars & Mobility
Google Books13.51×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YFM audience
TraitClusterScore
PatriotismCONSERVATISM1.56
ExtroversionTHRILL1.5
Luxury OrientationPREMIUM1.48
SustainabilityBALANCE1.42
Price SensitivityPREMIUM1.35
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for YFM
CountryShare
United States29.3%
Germany27.2%
South Africa15.6%

See YFM audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does YFM have in United States?

YFM has an estimated audience of 342,501 people in United States, concentrated in California and Texas.

What is the gender split and age of YFM fans?

45.0% of YFM fans are female, 55.0% are male, with an average age of 43.2 years.

Which brands do YFM fans like most?

YFM fans show strongest brand affinity for Indeed.com (7.63×), Astro (Malaysian satellite television) (32.26×), and Google News (7.91×) over the country average.

Where do YFM fans live in United States?

YFM fans in United States are most concentrated in California (reach 56,757), Texas (reach 35,167), and Florida (reach 25,057). These three regions account for the largest share of the active audience.

What other brands do YFM fans also like?

Beyond YFM itself, the audience over-indexes on Astro (Malaysian satellite television) (32.26×), Google News (7.91×), Jollibee (12.01×), and Alan Tudyk (15.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YFM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.