Rascasse Audience Intelligence

ZDF Heute Show Audience in Germany

A data profile of the people who buy, follow and care about ZDF Heute Show in Germany — modelled from more than twelve digital signal sources. ZDF Heute Show has an estimated audience of 528,681 people in Germany.

#14among Comedy in Germany#578among Movie / TV Show / Series in Germany#1717in Movies & TV

The average ZDF Heute Show fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jan Böhmermann, FC St. Pauli, Tagesschau, with strongest over-indexing on Jan Böhmermann (74.03× the country average).

Demographically, the ZDF Heute Show audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ZDF Heute Show fan in Germany is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Jan Böhmermann.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ZDF Heute Show profile in Germany.

Audience size
529K
in Germany
Gender
27.8%♀
72.2% male
Age
35.2
average years
Country rank
#11220
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ZDF Heute Show viewers

27.8% are female, 72.2% are male, average age 35.2.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for ZDF Heute Show audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age35.2
Estimated audience size528,681
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the ZDF Heute Show audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3924%
40-4914%
50+12%
Fig. 04

Worldwide distribution

79.4%

of the worldwide ZDF Heute Show audience comes from Germany.

Worldwide audience distribution share by country for ZDF Heute Show
CountryShare
Germany79.4%
Switzerland6.8%
Austria4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ZDF Heute Show audience in Germany is strongest.

Fig. 05

Top regions by affinity

ZDF Heute Show fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.50×
02Sachsen~40K1.34×
03Bayern~100K1.16×
04Thüringen~20K1.07×
05Brandenburg~20K1.06×
06Baden-Württemberg~80K1.05×
07Hamburg~10K1.03×
08Schleswig-Holstein~20K0.98×
09Sachsen-Anhalt~10K0.94×
10Bremen~4K0.92×
11Hessen~40K0.90×
12Nordrhein-Westfalen~100K0.87×
13Niedersachsen~50K0.87×
14Rheinland-Pfalz~20K0.85×
15Mecklenburg-Vorpommern~9K0.82×
16Saarland~5K0.74×
Fig. 06

Affinity by region

Affinity by region — ZDF Heute Show, Germany
0.74×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ZDF Heute Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ZDF Heute Show audience
#·InterestCategoryAffinity×
01Jan BöhmermannMovies & TV74.03×
02TrettmannMusic & Radio20.06×
03Igor LevitMusic & Radio17.01×
04Jutarnji listNews9.29×
05Free University of BerlinBusiness & Career8.32×
06FC St. PauliSports7.77×
07Scooby-DooMovies & TV5.73×
08BundestagPolitics & Society5.40×
09SatireLiterature4.96×
10Roland KaiserMusic & Radio3.64×
11Junge FreiheitNews3.39×
12Der TagesspiegelNews3.16×
13TagesschauMovies & TV3.04×
14ZDFMovies & TV2.25×
15TransfermarktSports2.07×
16NatureHome & Garden2.05×
17SportschauSports1.87×
18PoliticsPolitics & Society1.84×
19SV Werder BremenSports1.75×
20Müller (company)Food & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ZDF Heute Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ZDF Heute Show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Urban LifestyleOPEN1.75×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ZDF Heute Show audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
Sports ActivityPOWER0.80×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ZDF Heute Show have in Germany?

ZDF Heute Show has an estimated audience of 528,681 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ZDF Heute Show viewers?

27.8% of ZDF Heute Show fans are female, 72.2% are male, with an average age of 35.2 years.

03

Which brands do ZDF Heute Show fans like most?

ZDF Heute Show fans show strongest brand affinity for Jan Böhmermann (74.03×), FC St. Pauli (7.77×), and Tagesschau (3.04×) over the country average.

04

Where do ZDF Heute Show fans live in Germany?

ZDF Heute Show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do ZDF Heute Show fans also like?

Beyond ZDF Heute Show itself, the audience over-indexes on FC St. Pauli (7.77×), Tagesschau (3.04×), Jutarnji list (9.29×), and Satire (4.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in Germany

See ZDF Heute Show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ZDF Heute Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →