ZDF Heute Show Audience in Germany
ZDF Heute Show has an estimated audience of 585,120 people in Germany. 38.3% are female, 61.7% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Dog breed, Israel, Scratching post, Preacher (comics).
The average ZDF Heute Show fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Dog breed, Israel, with strongest over-indexing on KLIX (AM) (4.84× the country average). Demographically, the ZDF Heute Show audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of ZDF Heute Show fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 43.4 |
| Estimated audience size | 585,120 |
Audience persona
The typical ZDF Heute Show fan in Germany is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,128 | 0.88× |
| Bayern | 113,415 | 1.19× |
| Baden-Württemberg | 84,774 | 1.05× |
| Niedersachsen | 50,263 | 0.87× |
| Berlin | 41,744 | 1.57× |
| Hessen | 41,320 | 0.91× |
| Sachsen | 39,619 | 1.36× |
| Rheinland-Pfalz | 25,059 | 0.84× |
| Schleswig-Holstein | 20,801 | 0.97× |
| Brandenburg | 19,272 | 1.05× |
| Thüringen | 16,105 | 1.06× |
| Hamburg | 14,169 | 1.05× |
| Sachsen-Anhalt | 14,151 | 0.92× |
| Mecklenburg-Vorpommern | 8,365 | 0.74× |
| Saarland | 5,019 | 0.69× |
| Bremen | 4,596 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.84× | Music & Radio |
| Dog breed | 1.58× | Pets & Animals |
| Israel | 3.2× | Travel & Leisure |
| Scratching post | 9.29× | Pets & Animals |
| Preacher (comics) | 7.82× | Literature |
| Stradivarius | 1.64× | Shopping |
| Progressive rock | 1.58× | Music & Radio |
| Urban horticulture | 1.69× | Home & Garden |
| Hückelhoven | 7.28× | Travel & Leisure |
| Antwone Fisher (film) | 15.53× | Movies & TV |
| Kazuo Ishiguro | 9.15× | Literature |
| myDealZ | 2.04× | Shopping |
| Headhunters (film) | 3.28× | Movies & TV |
| WikiHow | 9.26× | Internet & Social Media |
| Kong, Ivory Coast | 5.76× | Travel & Leisure |
| Google Analytics | 1.6× | Internet & Social Media |
| Home Delivery | 1.72× | Food & Beverages |
| Cyfrowy Polsat | 4.59× | Movies & TV |
| Oliver Kahn | 2.22× | Sports |
| Loincloth | 1.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.15 |
| Urban Lifestyle | OPEN | 1.59 |
| Sustainability | BALANCE | 1.18 |
| Community Orientation | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1.14 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.0% |
| Switzerland | 4.7% |
| Austria | 4.5% |
See ZDF Heute Show audiences in other countries
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does ZDF Heute Show have in Germany?
ZDF Heute Show has an estimated audience of 585,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ZDF Heute Show fans?
38.3% of ZDF Heute Show fans are female, 61.7% are male, with an average age of 43.4 years.
Which brands do ZDF Heute Show fans like most?
ZDF Heute Show fans show strongest brand affinity for KLIX (AM) (4.84×), Dog breed (1.58×), and Israel (3.2×) over the country average.
Where do ZDF Heute Show fans live in Germany?
ZDF Heute Show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,128), Bayern (reach 113,415), and Baden-Württemberg (reach 84,774). These three regions account for the largest share of the active audience.
What other brands do ZDF Heute Show fans also like?
Beyond ZDF Heute Show itself, the audience over-indexes on Dog breed (1.58×), Israel (3.2×), Scratching post (9.29×), and Preacher (comics) (7.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ZDF Heute Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.