Rascasse Audience Intelligence

Zoe Wees Audience in Germany

A data profile of the people who buy, follow and care about Zoe Wees in Germany — modelled from more than twelve digital signal sources. Zoe Wees has an estimated audience of 210,954 people in Germany.

#180among Pop in Germany#4925among Person in Germany#2923in Music & Radio

The average Zoe Wees fan in Germany is 25.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shirin David, Ikkimel, Meghan Trainor, with strongest over-indexing on Shirin David (27.69× the country average).

Demographically, the Zoe Wees audience skews more female with an average age of 25.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zoe Wees fan in Germany is more female, around 25.5 years old, with strong Sustainability tendencies and a notable affinity for Shirin David.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoe Wees profile in Germany.

Audience size
211K
in Germany
Gender
68.7%♀
31.3% male
Age
25.5
average years
Country rank
#21993
Person in Germany
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoe Wees fans

68.7% are female, 31.3% are male, average age 25.5.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Zoe Wees audience in Germany
MetricValue
Female68.7%
Male31.3%
Average age25.5
Estimated audience size210,954
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the Zoe Wees audience in Germany
Age bracketShare%
16-1966%
20-2916%
30-398%
40-496%
50+4%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Zoe Wees audience comes from Germany.

Worldwide audience distribution share by country for Zoe Wees
CountryShare
Germany55.9%
United States10.8%
Switzerland6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoe Wees audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zoe Wees fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.50×
02Hamburg~8K1.44×
03Brandenburg~10K1.22×
04Nordrhein-Westfalen~60K1.12×
05Niedersachsen~30K1.09×
06Saarland~3K1.09×
07Schleswig-Holstein~10K1.07×
08Bayern~40K0.94×
09Baden-Württemberg~30K0.92×
10Thüringen~6K0.91×
11Sachsen-Anhalt~6K0.88×
12Rheinland-Pfalz~10K0.87×
13Sachsen~10K0.86×
14Berlin~10K0.86×
15Hessen~20K0.81×
16Bremen~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Zoe Wees, Germany
0.72×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoe Wees audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoe Wees audience
#·InterestCategoryAffinity×
01Meghan TrainorMusic & Radio28.37×
02Shirin DavidBeauty & Wellness27.69×
03Top ChannelMovies & TV23.25×
04Marvin GayeMusic & Radio15.33×
05Rita OraMusic & Radio14.97×
06Hailee SteinfeldMovies & TV14.30×
07IkkimelMusic & Radio12.38×
08Lily AllenMusic & Radio11.92×
09Charli XCXMusic & Radio11.90×
10Pitbull (rapper)Music & Radio11.58×
11Mariah CareyMusic & Radio11.16×
12Lindsay LohanMovies & TV11.14×
13Adriana LimaFashion & Accessoires9.81×
14AylivaMusic & Radio9.34×
15Sabrina CarpenterMusic & Radio7.86×
16Nina ChubaMusic & Radio4.71×
17Ariana GrandeMusic & Radio4.65×
18HaftbefehlMusic & Radio4.41×
19FinchMusic & Radio4.30×
20Luxury goodsFashion & Accessoires1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoe Wees audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoe Wees audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.38×
Luxury OrientationPREMIUM1.34×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoe Wees audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Need for SecurityCONSERVATISM0.85×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoe Wees have in Germany?

Zoe Wees has an estimated audience of 210,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zoe Wees fans?

68.7% of Zoe Wees fans are female, 31.3% are male, with an average age of 25.5 years.

03

Which brands do Zoe Wees fans like most?

Zoe Wees fans show strongest brand affinity for Shirin David (27.69×), Ikkimel (12.38×), and Meghan Trainor (28.37×) over the country average.

04

Where do Zoe Wees fans live in Germany?

Zoe Wees fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Zoe Wees fans also like?

Beyond Zoe Wees itself, the audience over-indexes on Ikkimel (12.38×), Meghan Trainor (28.37×), Mariah Carey (11.16×), and Adriana Lima (9.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Zoe Wees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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