Zoe Wees Audience in Germany
Zoe Wees has an estimated audience of 235,712 people in Germany. 72.6% are female, 27.4% are male, average age 23.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shirin David, Hailee Steinfeld, Sabrina Carpenter, Meghan Trainor, Top Channel.
The average Zoe Wees fan in Germany is 23.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shirin David, Hailee Steinfeld, Sabrina Carpenter, with strongest over-indexing on Shirin David (25.16× the country average). Demographically, the Zoe Wees audience skews more female with an average age of 23.0, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Zoe Wees fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 23.0 |
| Estimated audience size | 235,712 |
Audience persona
The typical Zoe Wees fan in Germany is more female, around 23.0 years old, with strong Sustainability tendencies and a notable affinity for Shirin David.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,105 | 1.18× |
| Bayern | 37,027 | 0.98× |
| Baden-Württemberg | 26,836 | 0.83× |
| Niedersachsen | 26,151 | 1.14× |
| Hessen | 14,268 | 0.79× |
| Sachsen | 10,003 | 0.87× |
| Rheinland-Pfalz | 9,927 | 0.84× |
| Berlin | 9,836 | 0.93× |
| Brandenburg | 9,460 | 1.29× |
| Schleswig-Holstein | 8,508 | 1.01× |
| Hamburg | 7,487 | 1.41× |
| Mecklenburg-Vorpommern | 7,045 | 1.57× |
| Thüringen | 5,393 | 0.9× |
| Sachsen-Anhalt | 5,340 | 0.87× |
| Saarland | 2,136 | 0.74× |
| Bremen | 1,305 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shirin David | 25.16× | Beauty & Wellness |
| Hailee Steinfeld | 18.35× | Movies & TV |
| Sabrina Carpenter | 9.08× | Music & Radio |
| Meghan Trainor | 20.11× | Music & Radio |
| Top Channel | 24.9× | Movies & TV |
| Adriana Lima | 11.79× | Fashion & Accessoires |
| Ariana Grande | 6.25× | Music & Radio |
| Noah Cyrus | 18.47× | Music & Radio |
| Haftbefehl | 4.91× | Music & Radio |
| Lily Allen | 13.1× | Music & Radio |
| Primark | 2.72× | Shopping |
| Zendaya | 6.82× | Movies & TV |
| Rossmann | 2.31× | Shopping |
| H&M | 2.08× | Shopping |
| Breuninger | 2.79× | Fashion & Accessoires |
| Lindsay Lohan | 8.85× | Movies & TV |
| Mariah Carey | 7.32× | Music & Radio |
| Airbnb | 2.15× | Travel & Leisure |
| SSIO | 8.6× | Music & Radio |
| Spiegel Online | 1.88× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Price Sensitivity | PREMIUM | 1.39 |
| Luxury Orientation | PREMIUM | 1.3 |
| Creativity | OPEN | 1.28 |
| Individualism | JOY | 1.22 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.1% |
| United States | 10.3% |
| Switzerland | 5.0% |
See Zoe Wees audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Zoe Wees have in Germany?
Zoe Wees has an estimated audience of 235,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zoe Wees fans?
72.6% of Zoe Wees fans are female, 27.4% are male, with an average age of 23.0 years.
Which brands do Zoe Wees fans like most?
Zoe Wees fans show strongest brand affinity for Shirin David (25.16×), Hailee Steinfeld (18.35×), and Sabrina Carpenter (9.08×) over the country average.
Where do Zoe Wees fans live in Germany?
Zoe Wees fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,105), Bayern (reach 37,027), and Baden-Württemberg (reach 26,836). These three regions account for the largest share of the active audience.
What other brands do Zoe Wees fans also like?
Beyond Zoe Wees itself, the audience over-indexes on Hailee Steinfeld (18.35×), Sabrina Carpenter (9.08×), Meghan Trainor (20.11×), and Top Channel (24.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoe Wees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.