Zoe Wees Audience in Germany

Zoe Wees logo

Zoe Wees has an estimated audience of 235,712 people in Germany. 72.6% are female, 27.4% are male, average age 23.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: N'Golo Kanté, Whataburger, Fantasy Earth: Zero, Progressive rock, Home Office.

The average Zoe Wees fan in Germany is 23.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include N'Golo Kanté, Whataburger, Fantasy Earth: Zero, with strongest over-indexing on N'Golo Kanté (10.39× the country average). Demographically, the Zoe Wees audience skews more female with an average age of 23.0, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Zoe Wees fans

Demographic split for Zoe Wees audience in Germany
MetricValue
Female72.6%
Male27.4%
Average age23.0
Estimated audience size235,712

Audience persona

The typical Zoe Wees fan in Germany is more female, around 23.0 years old, with strong Sustainability tendencies and a notable affinity for N'Golo Kanté.

Top regions in Germany

Top regions ranked by reach for Zoe Wees in Germany
RegionReachAffinity
Nordrhein-Westfalen61,1051.18×
Bayern37,0270.98×
Baden-Württemberg26,8360.83×
Niedersachsen26,1511.14×
Hessen14,2680.79×
Sachsen10,0030.87×
Rheinland-Pfalz9,9270.84×
Berlin9,8360.93×
Brandenburg9,4601.29×
Schleswig-Holstein8,5081.01×
Hamburg7,4871.41×
Mecklenburg-Vorpommern7,0451.57×
Thüringen5,3930.9×
Sachsen-Anhalt5,3400.87×
Saarland2,1360.74×
Bremen1,3050.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoe Wees audience
BrandAffinityCategory
N'Golo Kanté10.39×Sports
Whataburger10.72×Food & Beverages
Fantasy Earth: Zero11.87×Games
Progressive rock2.8×Music & Radio
Home Office1.92×Business & Career
Combat sportSports
Japanese domestic market5.73×Politics & Society
Commercial mortgage2.08×Business & Career
Handmade GiftsKids & Family
Racing1.76×Cars & Mobility
Bank account2.72×Business & Career
Mohamed Salah3.13×Sports
Liberace5.13×Music & Radio
Mothercare1.63×Kids & Family
myDealZ2.33×Shopping
Home Delivery2.08×Food & Beverages
Samer Ismail24.9×Movies & TV
Cachorro2.38×Pets & Animals
Sukhoi11.74×Cars & Mobility
Annie Hall6.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoe Wees audience
TraitClusterScore
SustainabilityBALANCE1.61
Price SensitivityPREMIUM1.39
Luxury OrientationPREMIUM1.3
CreativityOPEN1.28
IndividualismJOY1.22
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Zoe Wees
CountryShare
Germany58.1%
United States10.3%
Switzerland5.0%

See Zoe Wees audiences in other countries

More Pop audiences in Germany

Frequently asked questions

How many fans does Zoe Wees have in Germany?

Zoe Wees has an estimated audience of 235,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Zoe Wees fans?

72.6% of Zoe Wees fans are female, 27.4% are male, with an average age of 23.0 years.

Which brands do Zoe Wees fans like most?

Zoe Wees fans show strongest brand affinity for N'Golo Kanté (10.39×), Whataburger (10.72×), and Fantasy Earth: Zero (11.87×) over the country average.

Where do Zoe Wees fans live in Germany?

Zoe Wees fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,105), Bayern (reach 37,027), and Baden-Württemberg (reach 26,836). These three regions account for the largest share of the active audience.

What other brands do Zoe Wees fans also like?

Beyond Zoe Wees itself, the audience over-indexes on Whataburger (10.72×), Fantasy Earth: Zero (11.87×), Progressive rock (2.8×), and Home Office (1.92×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zoe Wees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.