A data profile of the people who buy, follow and care about Skole in Denmark — modelled from more than twelve digital signal sources. Skole has an estimated audience of 676,604 people in Denmark.
Skole has an estimated audience of 676,604 people in Denmark. 66.9% are female, 33.1% are male, average age 45.0. Top brand affinities: Circle K, Kindergarten, Novo Nordisk, Brøndby IF, ILVA.
Top brand affinities include Circle K, Kindergarten, Novo Nordisk, with strongest over-indexing on Circle K (1.53× the country average).
Demographically, the Skole audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Skole fan in Denmark is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Circle K.
The key figures that characterise the Skole profile in Denmark.
66.9% are female, 33.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 45.0 |
| Estimated audience size | 676,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Skole audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 48.3% |
| Norway | 35.5% |
| United States | 3.6% |
The strongest cross-interests of the Skole audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.09× | ||
| 02 | Intersport | Shopping | 2.01× | ||
| 03 | Roskilde Festival | Music & Radio | 1.97× | ||
| 04 | FC Midtjylland | Sports | 1.82× | ||
| 05 | Hypermarket | Shopping | 1.79× | ||
| 06 | Novo Nordisk | Health | 1.70× | ||
| 07 | Gymnastics | Sports | 1.69× | ||
| 08 | Cruises | Travel & Leisure | 1.68× | ||
| 09 | Brøndby IF | Sports | 1.66× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.61× | ||
| 11 | Royal Copenhagen | Home & Garden | 1.60× | ||
| 12 | ILVA | Home & Garden | 1.59× | ||
| 13 | Self-esteem | Health | 1.58× | ||
| 14 | Lego | Kids & Family | 1.57× | ||
| 15 | Discount stores | Shopping | 1.56× | ||
| 16 | Modern architecture | Arts & Culture | 1.56× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 18 | Circle K | Shopping | 1.53× | ||
| 19 | Self-employment | Business & Career | 1.53× | ||
| 20 | Cancer awareness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Extroversion | THRILL | 1.34× | |
| Family Orientation | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Skole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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