A data profile of the people who buy, follow and care about Villarreal in Spain — modelled from more than twelve digital signal sources. Villarreal has an estimated audience of 2,102,409 people in Spain.
Villarreal has an estimated audience of 2,102,409 people in Spain. 39.6% are female, 60.4% are male, average age 42.9. Top brand affinities: Sabadell, FIFA World Cup, Levante UD, Škoda Auto, Hybrid electric vehicle.
Top brand affinities include Sabadell, FIFA World Cup, Levante UD, with strongest over-indexing on Sabadell (1.93× the country average).
Demographically, the Villarreal audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Villarreal fan in Spain is more male, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Sabadell.
The key figures that characterise the Villarreal profile in Spain.
39.6% are female, 60.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 42.9 |
| Estimated audience size | 2,102,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 28% | |
| 50+ | 21% |
of the worldwide Villarreal audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 18.5% |
| Indonesia | 9.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Villarreal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mercedes-Benz GLA-Class | Cars & Mobility | 4.42× | ||
| 02 | Levante UD | Sports | 4.00× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 3.70× | ||
| 04 | Women's soccer | Sports | 3.70× | ||
| 05 | Lexus | Cars & Mobility | 2.62× | ||
| 06 | Norauto | Cars & Mobility | 2.58× | ||
| 07 | Outlet store | Shopping | 2.37× | ||
| 08 | Rail transport | Travel & Leisure | 2.24× | ||
| 09 | Solar energy | Home & Garden | 2.17× | ||
| 10 | Škoda Auto | Cars & Mobility | 2.15× | ||
| 11 | Mazda | Cars & Mobility | 2.12× | ||
| 12 | Kia Motors | Cars & Mobility | 2.10× | ||
| 13 | Bwin | Games | 1.95× | ||
| 14 | Sabadell | Business & Career | 1.93× | ||
| 15 | Volkswagen | Cars & Mobility | 1.76× | ||
| 16 | Renault | Cars & Mobility | 1.75× | ||
| 17 | Valencia CF | Sports | 1.65× | ||
| 18 | Home Appliances | Home & Garden | 1.62× | ||
| 19 | FIFA World Cup | Sports | 1.52× | ||
| 20 | Energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.52× | |
| Extroversion | THRILL | 0.62× | |
| Pet Ownership | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Villarreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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