A data profile of the people who buy, follow and care about MasterChef in Finland — modelled from more than twelve digital signal sources. MasterChef has an estimated audience of 120,195 people in Finland.
MasterChef has an estimated audience of 120,195 people in Finland. 72.3% are female, 27.7% are male, average age 42.8. Top brand affinities: Iltalehti, Ilta-Sanomat, Chocolate brownie, Yle Uutiset, Dernières Nouvelles d'Alsace.
Top brand affinities include Iltalehti, Ilta-Sanomat, Chocolate brownie, with strongest over-indexing on Iltalehti (1.79× the country average).
Demographically, the MasterChef audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical MasterChef fan in Finland is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Iltalehti.
The key figures that characterise the MasterChef profile in Finland.
72.3% are female, 27.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 42.8 |
| Estimated audience size | 120,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
The strongest cross-interests of the MasterChef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cooking show | Food & Beverages | 5.52× | ||
| 02 | Gourmet Foods | Food & Beverages | 5.40× | ||
| 03 | Chocolate brownie | Food & Beverages | 4.97× | ||
| 04 | Wedding cake | Food & Beverages | 4.69× | ||
| 05 | Chicken (food) | Food & Beverages | 4.49× | ||
| 06 | Cake decorating | Food & Beverages | 4.41× | ||
| 07 | Cookbook | Food & Beverages | 4.29× | ||
| 08 | Brunch | Food & Beverages | 4.28× | ||
| 09 | Cheesecake | Food & Beverages | 4.06× | ||
| 10 | Chocolate cake | Food & Beverages | 3.87× | ||
| 11 | Cookie | Food & Beverages | 3.44× | ||
| 12 | Bakery | Food & Beverages | 3.34× | ||
| 13 | Lunch | Food & Beverages | 3.32× | ||
| 14 | Dinner | Food & Beverages | 3.30× | ||
| 15 | Cake | Food & Beverages | 3.21× | ||
| 16 | Iltalehti | News | 1.79× | ||
| 17 | Ilta-Sanomat | News | 1.77× | ||
| 18 | Lidl | Shopping | 1.54× | ||
| 19 | Yle Uutiset | Movies & TV | 1.52× | ||
| 20 | Dernières Nouvelles d'Alsace | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.65× | |
| Convenience Orientation | PREMIUM | 1.74× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Sports Activity | POWER | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for MasterChef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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