A data profile of the people who buy, follow and care about Recruitment in Finland — modelled from more than twelve digital signal sources. Recruitment has an estimated audience of 532,645 people in Finland.
Recruitment has an estimated audience of 532,645 people in Finland. 62.1% are female, 37.9% are male, average age 45.8. Top brand affinities: LinkedIn, Finnair, Career development, Job interview, Danske Bank.
Top brand affinities include LinkedIn, Finnair, Career development, with strongest over-indexing on LinkedIn (4.16× the country average).
Demographically, the Recruitment audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Recruitment fan in Finland is more female, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Recruitment profile in Finland.
62.1% are female, 37.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.8 |
| Estimated audience size | 532,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Recruitment audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.7% |
| Japan | 8.2% |
| United Kingdom | 6.9% |
The strongest cross-interests of the Recruitment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 4.37× | ||
| 02 | Job fair | Business & Career | 4.33× | ||
| 03 | Internet & Social Media | 4.16× | |||
| 04 | Job interview | Business & Career | 4.11× | ||
| 05 | Employment agency | Business & Career | 4.00× | ||
| 06 | Entry-level job | Business & Career | 3.77× | ||
| 07 | Innovation | Business & Career | 3.49× | ||
| 08 | Internship | Business & Career | 3.41× | ||
| 09 | Danske Bank | Business & Career | 1.86× | ||
| 10 | Internet & Social Media | 1.84× | |||
| 11 | Stockmann | Shopping | 1.73× | ||
| 12 | Mortgage loans | Business & Career | 1.72× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Finnair | Travel & Leisure | 1.62× | ||
| 15 | Apartment | Business & Career | 1.60× | ||
| 16 | Intersport | Shopping | 1.59× | ||
| 17 | Hesburger | Food & Beverages | 1.54× | ||
| 18 | Airbnb | Travel & Leisure | 1.53× | ||
| 19 | Biltema | Business & Career | 1.52× | ||
| 20 | Nature | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.06× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Mindfulness | BALANCE | 0.94× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Recruitment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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