A data profile of the people who buy, follow and care about Genus in France — modelled from more than twelve digital signal sources. Genus has an estimated audience of 2,622,397 people in France.
Genus has an estimated audience of 2,622,397 people in France. 58.7% are female, 41.3% are male, average age 43.1. Top brand affinities: Ouest France, Ouest-France, Midi Libre, Zoo, Hardware store.
Top brand affinities include Ouest France, Ouest-France, Midi Libre, with strongest over-indexing on Ouest France (1.71× the country average).
Demographically, the Genus audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Genus fan in France is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Ouest France.
The key figures that characterise the Genus profile in France.
58.7% are female, 41.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.1 |
| Estimated audience size | 2,622,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Genus audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| France | 14.3% |
| Brazil | 13.5% |
The strongest cross-interests of the Genus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.57× | ||
| 02 | Weather forecasting | Home & Garden | 2.13× | ||
| 03 | Kitchenware | Home & Garden | 2.11× | ||
| 04 | Life insurance | Business & Career | 1.99× | ||
| 05 | Garden centre | Home & Garden | 1.87× | ||
| 06 | Tradition | Politics & Society | 1.85× | ||
| 07 | Midi Libre | News | 1.83× | ||
| 08 | Corse Matin | News | 1.83× | ||
| 09 | La Dépêche du Midi | News | 1.83× | ||
| 10 | Zoo | Kids & Family | 1.82× | ||
| 11 | Public transport | Cars & Mobility | 1.81× | ||
| 12 | Ouest France | News | 1.71× | ||
| 13 | Ouest-France | News | 1.71× | ||
| 14 | L'Indépendant | News | 1.71× | ||
| 15 | La Voix du Nord (daily) | News | 1.71× | ||
| 16 | Local news | News | 1.71× | ||
| 17 | Hardware store | Home & Garden | 1.70× | ||
| 18 | Fortuneo | Business & Career | 1.62× | ||
| 19 | Nonprofit organization | Politics & Society | 1.57× | ||
| 20 | Online newspaper | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.85× | |
| Quality Awareness | PREMIUM | 1.69× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Risk Appetite | THRILL | 0.72× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Genus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.