Rascasse Audience Intelligence

Genus Audience in United States

Name: Genus — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Genus in United States — modelled from more than twelve digital signal sources. Genus has an estimated audience of 4,172,679 people in United States.

#4214among Topic in United States #511in Politics & Society

The average Genus fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include X, Non-alcoholic beverage, Recipes, with strongest over-indexing on X (1.52× the country average).

Demographically, the Genus audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genus fan in United States is more female, around 37.7 years old, with strong Tradition tendencies and a notable affinity for X.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genus profile in United States.

Audience size

4.2M

in United States

Gender

72.1%♀

27.9% male

Age

37.7

average years

Country rank

#7769

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Genus fans

72.1% are female, 27.9% are male, average age 37.7.

Fig. 02

Gender split

72.1%

Female

27.9%

Male

Demographic split for Genus audience in United States
Metric	Value
Female	72.1%
Male	27.9%
Average age	37.7
Estimated audience size	4,172,679

Fig. 03

Age distribution

Age distribution of the Genus audience in United States
Age bracket	Share	%
16-19		23%
20-29		21%
30-39		19%
40-49		20%
50+		17%

Fig. 04

Worldwide distribution

22.7%

of the worldwide Genus audience comes from United States.

Worldwide audience distribution share by country for Genus
Country	Share
United States	22.7%
France	14.3%
Brazil	13.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genus audience in United States is strongest.

Fig. 05

Top regions by affinity

Genus fans by region: top regions in United States
#	Region	Reach	×
01	Maine	~20K	1.45×
02	Georgia	~200K	1.21×
03	Virginia	~100K	1.20×
04	Washington	~90K	1.12×
05	Texas	~400K	1.11×
06	Oregon	~50K	1.11×
07	Oklahoma	~50K	1.09×
08	Mississippi	~40K	1.07×
09	Kansas	~40K	1.07×
10	California	~500K	1.06×
11	Florida	~300K	1.06×
12	Massachusetts	~90K	1.06×
13	Hawaii	~20K	1.06×
14	Louisiana	~60K	1.05×
15	Alaska	~9K	1.04×
16	Minnesota	~60K	1.03×
17	North Carolina	~100K	1.02×
18	Missouri	~70K	1.02×
19	Wisconsin	~60K	1.02×
20	Vermont	~8K	1.02×
21	Indiana	~80K	1.01×
22	Maryland	~70K	1.01×
23	North Dakota	~9K	1.01×
24	West Virginia	~20K	1.00×
25	South Dakota	~10K	1.00×
26	Alabama	~60K	0.99×
27	Rhode Island	~10K	0.99×
28	Utah	~40K	0.98×
29	Idaho	~20K	0.98×
30	New Hampshire	~20K	0.98×
31	Kentucky	~50K	0.97×
32	Iowa	~30K	0.97×
33	New Mexico	~20K	0.97×
34	Washington, District of Columbia	~10K	0.97×
35	Tennessee	~80K	0.96×
36	Connecticut	~40K	0.96×
37	Arkansas	~30K	0.96×
38	Montana	~10K	0.96×
39	Pennsylvania	~100K	0.95×
40	Ohio	~100K	0.95×
41	Delaware	~10K	0.95×
42	Michigan	~100K	0.94×
43	Arizona	~80K	0.94×
44	Nebraska	~20K	0.94×
45	Illinois	~100K	0.93×
46	Colorado	~60K	0.91×
47	New Jersey	~100K	0.90×
48	New York	~200K	0.87×
49	South Carolina	~50K	0.85×
50	Nevada	~30K	0.85×

Affinity by region — Genus, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genus audience
#	Interest	Category	×
01	Non-alcoholic beverage	Food & Beverages	3.87×
02	Microwave oven	Home & Garden	2.95×
03	Internet celebrity	Internet & Social Media	2.79×
04	Britney Spears	Music & Radio	2.69×
05	Tradition	Politics & Society	2.00×
06	TV talkshows	Movies & TV	1.98×
07	Nonprofit organization	Politics & Society	1.75×
08	Religion	Business & Career	1.73×
09	Pinterest	Internet & Social Media	1.68×
10	Health care	Business & Career	1.66×
11	Insurance	Business & Career	1.66×
12	Beauty salons	Beauty & Wellness	1.65×
13	Barbecue	Food & Beverages	1.64×
14	Country music	Music & Radio	1.63×
15	Recipes	Food & Beverages	1.59×
16	Furniture	Home & Garden	1.57×
17	EBay	Shopping	1.56×
18	X	Internet & Social Media	1.52×
19	Medicine	Business & Career	1.52×
20	Smartphones	Technology & Electronics	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Genus audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	2.00×
Career Orientation	POWER	1.79×
Spirituality	BALANCE	1.73×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Genus audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.46×
Design Affinity	PREMIUM	0.62×
Mindfulness	BALANCE	0.65×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Genus have in United States?

Genus has an estimated audience of 4,172,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Genus fans?

72.1% of Genus fans are female, 27.9% are male, with an average age of 37.7 years.

Which brands do Genus fans like most?

Genus fans show strongest brand affinity for X (1.52×), Non-alcoholic beverage (3.87×), and Recipes (1.59×) over the country average.

Where do Genus fans live in United States?

Genus fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Genus fans also like?

Beyond Genus itself, the audience over-indexes on Non-alcoholic beverage (3.87×), Recipes (1.59×), Religion (1.73×), and Pinterest (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Genus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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