Rascasse Audience Intelligence

Genus Audience in Germany

A data profile of the people who buy, follow and care about Genus in Germany — modelled from more than twelve digital signal sources. Genus has an estimated audience of 490,860 people in Germany.

#4720among Topic in Germany#570in Politics & Society

The average Genus fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Keanu Reeves, Sandra Bullock, Non-alcoholic beverage, with strongest over-indexing on Keanu Reeves (5.11× the country average).

Demographically, the Genus audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Genus fan in Germany is balanced, around 36.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Keanu Reeves.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genus profile in Germany.

Audience size
491K
in Germany
Gender
50.4%♀
49.6% male
Age
36.1
average years
Country rank
#11923
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genus fans

50.4% are female, 49.6% are male, average age 36.1.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Genus audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age36.1
Estimated audience size490,860
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Genus audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Genus audience comes from Germany.

Worldwide audience distribution share by country for Genus
CountryShare
United States22.7%
France14.3%
Brazil13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Genus fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.15×
02Thüringen~10K1.11×
03Bayern~90K1.08×
04Brandenburg~20K1.05×
05Rheinland-Pfalz~30K1.03×
06Sachsen-Anhalt~10K1.02×
07Hessen~40K1.01×
08Berlin~20K1.00×
09Bremen~4K1.00×
10Nordrhein-Westfalen~100K0.99×
11Sachsen~20K0.99×
12Niedersachsen~50K0.97×
13Schleswig-Holstein~20K0.97×
14Hamburg~10K0.97×
15Saarland~6K0.94×
16Mecklenburg-Vorpommern~9K0.91×
Fig. 06

Affinity by region

Affinity by region — Genus, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genus audience
#·InterestCategoryAffinity×
01Keanu ReevesMovies & TV5.11×
02Sandra BullockMovies & TV4.99×
03Non-alcoholic beverageFood & Beverages4.85×
04Internet celebrityInternet & Social Media4.38×
05Paul McCartneyMusic & Radio3.92×
06Tom CruiseMovies & TV3.91×
07Salma HayekMovies & TV3.74×
08Anne HathawayMovies & TV3.63×
09George MichaelMusic & Radio3.37×
10Rail transportTravel & Leisure2.29×
11Tour de FranceSports2.26×
12Pay televisionMovies & TV2.19×
13Solar energyHome & Garden2.17×
14Public transportCars & Mobility2.17×
15FlixBusCars & Mobility2.15×
16RyanairTravel & Leisure2.03×
17TK MaxxShopping1.56×
18Documentary moviesMovies & TV1.54×
19Online newspaperNews1.51×
20Health careBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genus audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.44×
Urban LifestyleOPEN1.55×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genus audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.48×
Risk AppetiteTHRILL0.52×
Luxury OrientationPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genus have in Germany?

Genus has an estimated audience of 490,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Genus fans?

50.4% of Genus fans are female, 49.6% are male, with an average age of 36.1 years.

03

Which brands do Genus fans like most?

Genus fans show strongest brand affinity for Keanu Reeves (5.11×), Sandra Bullock (4.99×), and Non-alcoholic beverage (4.85×) over the country average.

04

Where do Genus fans live in Germany?

Genus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Genus fans also like?

Beyond Genus itself, the audience over-indexes on Sandra Bullock (4.99×), Non-alcoholic beverage (4.85×), Ryanair (2.03×), and Tom Cruise (3.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Genus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Genus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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