A data profile of the people who buy, follow and care about BoomTown Fair in United Kingdom — modelled from more than twelve digital signal sources. BoomTown Fair has an estimated audience of 198,639 people in United Kingdom.
BoomTown Fair has an estimated audience of 198,639 people in United Kingdom. 45.3% are female, 54.7% are male, average age 32.4. Top brand affinities: Cider, Dance music, Energy, Rock music, Glastonbury Festival.
Top brand affinities include Cider, Dance music, Energy, with strongest over-indexing on Cider (3.28× the country average).
Demographically, the BoomTown Fair audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical BoomTown Fair fan in United Kingdom is balanced, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Cider.
The key figures that characterise the BoomTown Fair profile in United Kingdom.
45.3% are female, 54.7% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 32.4 |
| Estimated audience size | 198,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide BoomTown Fair audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 75.1% |
| United States | 7.2% |
| France | 3.1% |
The strongest cross-interests of the BoomTown Fair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burning Man | Music & Radio | 7.37× | ||
| 02 | Chill-out music | Music & Radio | 5.84× | ||
| 03 | Download Festival | Music & Radio | 5.62× | ||
| 04 | Glastonbury Festival | Music & Radio | 4.06× | ||
| 05 | Cider | Food & Beverages | 3.28× | ||
| 06 | Internet celebrity | Internet & Social Media | 3.12× | ||
| 07 | Dance music | Music & Radio | 2.84× | ||
| 08 | Reggae | Music & Radio | 2.62× | ||
| 09 | Deliveroo | Food & Beverages | 2.11× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 2.06× | ||
| 11 | Energy | Home & Garden | 1.85× | ||
| 12 | Breaking news | Movies & TV | 1.72× | ||
| 13 | Nightclubs | Music & Radio | 1.69× | ||
| 14 | Fast food | Food & Beverages | 1.67× | ||
| 15 | Hip hop music | Music & Radio | 1.59× | ||
| 16 | Documentary movies | Movies & TV | 1.58× | ||
| 17 | EBay | Shopping | 1.57× | ||
| 18 | Rock music | Music & Radio | 1.54× | ||
| 19 | Heavy metal music | Music & Radio | 1.54× | ||
| 20 | Comedy movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.73× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.56× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BoomTown Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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