A data profile of the people who buy, follow and care about Chester Racecourse in United Kingdom — modelled from more than twelve digital signal sources. Chester Racecourse has an estimated audience of 175,437 people in United Kingdom.
The average Chester Racecourse fan in United Kingdom is 46.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Wales, Scotland.
Top brand affinities include At the Races, Newbury Racecourse, Racing Post, with strongest over-indexing on At the Races (10.25× the country average).
Demographically, the Chester Racecourse audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Chester Racecourse fan in United Kingdom is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for At the Races.
The key figures that characterise the Chester Racecourse profile in United Kingdom.
61.8% are female, 38.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.4 |
| Estimated audience size | 175,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Chester Racecourse audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 78.5% |
| United States | 11.2% |
| Ireland | 4.4% |
Where the Chester Racecourse audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~30K | 2.98× | |
| 02 | Northern Ireland | ~4K | 0.67× | |
| 03 | England | ~90K | 0.53× | |
| 04 | Scotland | ~7K | 0.41× |
The strongest cross-interests of the Chester Racecourse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Newbury Racecourse | Sports | 36.52× | ||
| 02 | At the Races | Sports | 10.25× | ||
| 03 | Cheltenham Racecourse | Sports | 6.72× | ||
| 04 | FIFA Club World Cup | Sports | 5.32× | ||
| 05 | Racing Post | Sports | 4.58× | ||
| 06 | Boylesports | Games | 3.63× | ||
| 07 | Cider | Food & Beverages | 3.00× | ||
| 08 | Microwave oven | Home & Garden | 2.75× | ||
| 09 | Hot tub | Home & Garden | 2.64× | ||
| 10 | Air travel | Travel & Leisure | 2.23× | ||
| 11 | Breaking news | Movies & TV | 2.22× | ||
| 12 | Energy | Home & Garden | 2.18× | ||
| 13 | EBay | Shopping | 2.11× | ||
| 14 | Booking.com | Travel & Leisure | 2.11× | ||
| 15 | Wikipedia | Internet & Social Media | 2.07× | ||
| 16 | Distilled beverage | Food & Beverages | 1.72× | ||
| 17 | Weddings | Kids & Family | 1.63× | ||
| 18 | Hobby | Home & Garden | 1.63× | ||
| 19 | Restaurants | Food & Beverages | 1.61× | ||
| 20 | Aldi | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.78× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Pet Ownership | JOY | 0.80× |
Chester Racecourse has an estimated audience of 175,437 people in United Kingdom, concentrated in England and Wales.
61.8% of Chester Racecourse fans are female, 38.2% are male, with an average age of 46.4 years.
Chester Racecourse fans show strongest brand affinity for At the Races (10.25×), Newbury Racecourse (36.52×), and Racing Post (4.58×) over the country average.
Chester Racecourse fans in United Kingdom are most concentrated in England (reach ~90K), Wales (reach ~30K), and Scotland (reach ~7K). These three regions account for the largest share of the active audience.
Beyond Chester Racecourse itself, the audience over-indexes on Newbury Racecourse (36.52×), Racing Post (4.58×), Energy (2.18×), and Restaurants (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chester Racecourse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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