A data profile of the people who buy, follow and care about Co-op Live in United Kingdom — modelled from more than twelve digital signal sources. Co-op Live has an estimated audience of 3,147,145 people in United Kingdom.
Co-op Live has an estimated audience of 3,147,145 people in United Kingdom. 58.4% are female, 41.6% are male, average age 43.9. Top brand affinities: Concerts, Wikipedia, Refrigerator, Kitchenware, Trivago.
Top brand affinities include Concerts, Wikipedia, Refrigerator, with strongest over-indexing on Concerts (1.77× the country average).
Demographically, the Co-op Live audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Co-op Live fan in United Kingdom is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Concerts.
The key figures that characterise the Co-op Live profile in United Kingdom.
58.4% are female, 41.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.9 |
| Estimated audience size | 3,147,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Co-op Live audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 96.4% |
| United States | 0.6% |
| Ireland | 0.4% |
The strongest cross-interests of the Co-op Live audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 2.54× | ||
| 02 | Nivea | Beauty & Wellness | 2.31× | ||
| 03 | Concerts | Music & Radio | 1.77× | ||
| 04 | Mineral water | Food & Beverages | 1.64× | ||
| 05 | Adoption | Kids & Family | 1.62× | ||
| 06 | Hot tub | Home & Garden | 1.60× | ||
| 07 | Fish and chips | Food & Beverages | 1.60× | ||
| 08 | Sketch comedy | Movies & TV | 1.60× | ||
| 09 | Trivago | Travel & Leisure | 1.59× | ||
| 10 | Pierce Brosnan | Movies & TV | 1.59× | ||
| 11 | Wikipedia | Internet & Social Media | 1.56× | ||
| 12 | Cappuccino | Food & Beverages | 1.54× | ||
| 13 | Convenience store | Food & Beverages | 1.54× | ||
| 14 | Refrigerator | Home & Garden | 1.53× | ||
| 15 | War film | Movies & TV | 1.53× | ||
| 16 | Kitchenware | Home & Garden | 1.51× | ||
| 17 | Microwave oven | Home & Garden | 1.51× | ||
| 18 | Window blind | Home & Garden | 1.51× | ||
| 19 | Calvin Klein | Fashion & Accessoires | 1.50× | ||
| 20 | Talk radio | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Community Orientation | OPEN | 1.11× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Co-op Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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