A data profile of the people who buy, follow and care about MCM London Comic Con in United Kingdom — modelled from more than twelve digital signal sources. MCM London Comic Con has an estimated audience of 214,773 people in United Kingdom.
The average MCM London Comic Con fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Wales, Scotland.
Top brand affinities include Eurotunnel, Superman, Zootopia, with strongest over-indexing on Eurotunnel (32.14× the country average).
Demographically, the MCM London Comic Con audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical MCM London Comic Con fan in United Kingdom is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eurotunnel.
The key figures that characterise the MCM London Comic Con profile in United Kingdom.
51.3% are female, 48.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.6 |
| Estimated audience size | 214,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide MCM London Comic Con audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 34.0% |
| Germany | 4.4% |
Where the MCM London Comic Con audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~200K | 1.83× | |
| 02 | Wales | ~10K | 1.02× | |
| 03 | Northern Ireland | ~4K | 0.64× | |
| 04 | Scotland | ~10K | 0.63× |
The strongest cross-interests of the MCM London Comic Con audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurotunnel | Cars & Mobility | 32.14× | ||
| 02 | Indiana Jones (franchise) | Movies & TV | 20.87× | ||
| 03 | Zootopia | Movies & TV | 19.54× | ||
| 04 | Dungeons & Dragons | Games | 11.04× | ||
| 05 | Toni Collette | Movies & TV | 11.04× | ||
| 06 | First Direct | Business & Career | 10.83× | ||
| 07 | Belfast Telegraph | News | 10.33× | ||
| 08 | Jurassic World | Movies & TV | 9.66× | ||
| 09 | Everyman Cinemas | Movies & TV | 9.11× | ||
| 10 | ITV News | Movies & TV | 8.34× | ||
| 11 | Cosplay | Games | 8.03× | ||
| 12 | Superman | Movies & TV | 7.55× | ||
| 13 | Pokémon | Games | 6.77× | ||
| 14 | Robert Redford | Movies & TV | 6.47× | ||
| 15 | Phil Collins | Music & Radio | 6.47× | ||
| 16 | Batman | Movies & TV | 6.04× | ||
| 17 | Moonpig | Home & Garden | 4.74× | ||
| 18 | Greggs | Food & Beverages | 4.44× | ||
| 19 | Waterstones | Literature | 4.31× | ||
| 20 | Harry Potter | Movies & TV | 3.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Risk Appetite | THRILL | 1.34× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Sports Activity | POWER | 0.69× | |
| Luxury Orientation | PREMIUM | 0.73× |
MCM London Comic Con has an estimated audience of 214,773 people in United Kingdom, concentrated in England and Wales.
51.3% of MCM London Comic Con fans are female, 48.7% are male, with an average age of 43.6 years.
MCM London Comic Con fans show strongest brand affinity for Eurotunnel (32.14×), Superman (7.55×), and Zootopia (19.54×) over the country average.
MCM London Comic Con fans in United Kingdom are most concentrated in England (reach ~200K), Wales (reach ~10K), and Scotland (reach ~10K). These three regions account for the largest share of the active audience.
Beyond MCM London Comic Con itself, the audience over-indexes on Superman (7.55×), Zootopia (19.54×), Batman (6.04×), and Belfast Telegraph (10.33×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for MCM London Comic Con. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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