Rascasse Audience Intelligence

MCM London Comic Con Audience in United States

A data profile of the people who buy, follow and care about MCM London Comic Con in United States — modelled from more than twelve digital signal sources. MCM London Comic Con has an estimated audience of 280,187 people in United States.

The average MCM London Comic Con fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Guardians of the Galaxy (film), Ant-Man (film), Graphic novel, with strongest over-indexing on Guardians of the Galaxy (film) (15× the country average).

Demographically, the MCM London Comic Con audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MCM London Comic Con fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Literature · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MCM London Comic Con profile in United States.

Audience size
280K
in United States
Gender
42.6%♀
57.4% male
Age
36.2
average years
Country rank
#50043
Event in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MCM London Comic Con fans

42.6% are female, 57.4% are male, average age 36.2.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for MCM London Comic Con audience in United States
MetricValue
Female42.6%
Male57.4%
Average age36.2
Estimated audience size280,187
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the MCM London Comic Con audience in United States
Age bracketShare%
16-1932%
20-2917%
30-3916%
40-4917%
50+18%
Fig. 04

Worldwide distribution

44.3%

of the worldwide MCM London Comic Con audience comes from United States.

Worldwide audience distribution share by country for MCM London Comic Con
CountryShare
United States44.3%
United Kingdom34.0%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MCM London Comic Con audience in United States is strongest.

Fig. 05

Top regions by affinity

MCM London Comic Con fans by region: top regions in United States
#RegionReachAffinity×
01California~70K2.20×
02New York~20K1.53×
03Washington, District of Columbia~1K1.31×
04Vermont<1K1.17×
05Alaska<1K1.15×
06Kentucky~4K1.12×
07South Dakota<1K1.11×
08North Dakota<1K1.11×
09Rhode Island<1K1.10×
10Utah~3K1.09×
11Michigan~8K1.06×
12Washington~6K1.06×
13Montana<1K1.06×
14Maine~1K1.05×
15Delaware<1K1.05×
16Virginia~7K1.03×
17Massachusetts~6K1.03×
18West Virginia~1K1.02×
19New Hampshire~1K1.02×
20Hawaii~1K1.01×
21Idaho~1K0.99×
22Nevada~3K0.97×
23New Mexico~1K0.97×
24Nebraska~1K0.97×
25Connecticut~3K0.96×
26New Jersey~7K0.95×
27Maryland~5K0.94×
28Mississippi~2K0.94×
29Arkansas~2K0.94×
30Kansas~2K0.93×
31Oregon~3K0.92×
32Oklahoma~3K0.92×
33Iowa~2K0.91×
34Louisiana~3K0.89×
35Colorado~4K0.88×
36Alabama~3K0.88×
37Indiana~4K0.87×
38Florida~20K0.85×
39Pennsylvania~8K0.85×
40Georgia~7K0.85×
41Missouri~4K0.85×
42South Carolina~4K0.85×
43Minnesota~3K0.85×
44Arizona~5K0.84×
45Tennessee~5K0.84×
46Wisconsin~4K0.84×
47Illinois~8K0.83×
48Ohio~7K0.80×
49North Carolina~7K0.79×
50Texas~20K0.74×
Fig. 06

Affinity by region

Affinity by region — MCM London Comic Con, United States
0.74×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MCM London Comic Con audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MCM London Comic Con audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV26.32×
02Geek girlInternet & Social Media24.20×
03The Wolverine (film)Movies & TV20.69×
04malwarebytesTechnology & Electronics20.00×
05International educationBusiness & Career19.69×
06Molly RingwaldMovies & TV19.28×
07Guardians of the Galaxy (film)Movies & TV15.00×
08Doctor StrangeLiterature13.75×
09Black Panther (comics)Literature13.33×
10Graphic novelLiterature12.24×
11Disneyland ParisTravel & Leisure11.87×
12Jennifer Love HewittMovies & TV11.57×
13Winona RyderMovies & TV11.31×
14The Lord of the RingsMovies & TV10.50×
15Superhero fictionLiterature10.16×
16Scale modelKids & Family9.68×
17Collectible card gameGames6.57×
18PokémonGames6.22×
19Anime and manga fandomLiterature5.49×
20SupermanMovies & TV2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MCM London Comic Con audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MCM London Comic Con audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
Community OrientationOPEN1.68×
Early Adopter MentalityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MCM London Comic Con audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Price SensitivityPREMIUM0.87×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MCM London Comic Con have in United States?

MCM London Comic Con has an estimated audience of 280,187 people in United States, concentrated in California and New York.

02

What is the gender split and age of MCM London Comic Con fans?

42.6% of MCM London Comic Con fans are female, 57.4% are male, with an average age of 36.2 years.

03

Which brands do MCM London Comic Con fans like most?

MCM London Comic Con fans show strongest brand affinity for Guardians of the Galaxy (film) (15×), Ant-Man (film) (26.32×), and Graphic novel (12.24×) over the country average.

04

Where do MCM London Comic Con fans live in United States?

MCM London Comic Con fans in United States are most concentrated in California (reach ~70K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MCM London Comic Con fans also like?

Beyond MCM London Comic Con itself, the audience over-indexes on Ant-Man (film) (26.32×), Graphic novel (12.24×), International education (19.69×), and Winona Ryder (11.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for MCM London Comic Con. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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