A data profile of the people who buy, follow and care about MCM London Comic Con in United States — modelled from more than twelve digital signal sources. MCM London Comic Con has an estimated audience of 280,187 people in United States.
The average MCM London Comic Con fan in United States is 36.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Guardians of the Galaxy (film), Ant-Man (film), Graphic novel, with strongest over-indexing on Guardians of the Galaxy (film) (15× the country average).
Demographically, the MCM London Comic Con audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical MCM London Comic Con fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Guardians of the Galaxy (film).
The key figures that characterise the MCM London Comic Con profile in United States.
42.6% are female, 57.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 36.2 |
| Estimated audience size | 280,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide MCM London Comic Con audience comes from United States.
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 34.0% |
| Germany | 4.4% |
Where the MCM London Comic Con audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~70K | 2.20× | |
| 02 | New York | ~20K | 1.53× | |
| 03 | Washington, District of Columbia | ~1K | 1.31× | |
| 04 | Vermont | <1K | 1.17× | |
| 05 | Alaska | <1K | 1.15× | |
| 06 | Kentucky | ~4K | 1.12× | |
| 07 | South Dakota | <1K | 1.11× | |
| 08 | North Dakota | <1K | 1.11× | |
| 09 | Rhode Island | <1K | 1.10× | |
| 10 | Utah | ~3K | 1.09× | |
| 11 | Michigan | ~8K | 1.06× | |
| 12 | Washington | ~6K | 1.06× | |
| 13 | Montana | <1K | 1.06× | |
| 14 | Maine | ~1K | 1.05× | |
| 15 | Delaware | <1K | 1.05× | |
| 16 | Virginia | ~7K | 1.03× | |
| 17 | Massachusetts | ~6K | 1.03× | |
| 18 | West Virginia | ~1K | 1.02× | |
| 19 | New Hampshire | ~1K | 1.02× | |
| 20 | Hawaii | ~1K | 1.01× | |
| 21 | Idaho | ~1K | 0.99× | |
| 22 | Nevada | ~3K | 0.97× | |
| 23 | New Mexico | ~1K | 0.97× | |
| 24 | Nebraska | ~1K | 0.97× | |
| 25 | Connecticut | ~3K | 0.96× | |
| 26 | New Jersey | ~7K | 0.95× | |
| 27 | Maryland | ~5K | 0.94× | |
| 28 | Mississippi | ~2K | 0.94× | |
| 29 | Arkansas | ~2K | 0.94× | |
| 30 | Kansas | ~2K | 0.93× | |
| 31 | Oregon | ~3K | 0.92× | |
| 32 | Oklahoma | ~3K | 0.92× | |
| 33 | Iowa | ~2K | 0.91× | |
| 34 | Louisiana | ~3K | 0.89× | |
| 35 | Colorado | ~4K | 0.88× | |
| 36 | Alabama | ~3K | 0.88× | |
| 37 | Indiana | ~4K | 0.87× | |
| 38 | Florida | ~20K | 0.85× | |
| 39 | Pennsylvania | ~8K | 0.85× | |
| 40 | Georgia | ~7K | 0.85× | |
| 41 | Missouri | ~4K | 0.85× | |
| 42 | South Carolina | ~4K | 0.85× | |
| 43 | Minnesota | ~3K | 0.85× | |
| 44 | Arizona | ~5K | 0.84× | |
| 45 | Tennessee | ~5K | 0.84× | |
| 46 | Wisconsin | ~4K | 0.84× | |
| 47 | Illinois | ~8K | 0.83× | |
| 48 | Ohio | ~7K | 0.80× | |
| 49 | North Carolina | ~7K | 0.79× | |
| 50 | Texas | ~20K | 0.74× |
The strongest cross-interests of the MCM London Comic Con audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ant-Man (film) | Movies & TV | 26.32× | ||
| 02 | Geek girl | Internet & Social Media | 24.20× | ||
| 03 | The Wolverine (film) | Movies & TV | 20.69× | ||
| 04 | malwarebytes | Technology & Electronics | 20.00× | ||
| 05 | International education | Business & Career | 19.69× | ||
| 06 | Molly Ringwald | Movies & TV | 19.28× | ||
| 07 | Guardians of the Galaxy (film) | Movies & TV | 15.00× | ||
| 08 | Doctor Strange | Literature | 13.75× | ||
| 09 | Black Panther (comics) | Literature | 13.33× | ||
| 10 | Graphic novel | Literature | 12.24× | ||
| 11 | Disneyland Paris | Travel & Leisure | 11.87× | ||
| 12 | Jennifer Love Hewitt | Movies & TV | 11.57× | ||
| 13 | Winona Ryder | Movies & TV | 11.31× | ||
| 14 | The Lord of the Rings | Movies & TV | 10.50× | ||
| 15 | Superhero fiction | Literature | 10.16× | ||
| 16 | Scale model | Kids & Family | 9.68× | ||
| 17 | Collectible card game | Games | 6.57× | ||
| 18 | Pokémon | Games | 6.22× | ||
| 19 | Anime and manga fandom | Literature | 5.49× | ||
| 20 | Superman | Movies & TV | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.84× | |
| Community Orientation | OPEN | 1.68× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.88× |
MCM London Comic Con has an estimated audience of 280,187 people in United States, concentrated in California and New York.
42.6% of MCM London Comic Con fans are female, 57.4% are male, with an average age of 36.2 years.
MCM London Comic Con fans show strongest brand affinity for Guardians of the Galaxy (film) (15×), Ant-Man (film) (26.32×), and Graphic novel (12.24×) over the country average.
MCM London Comic Con fans in United States are most concentrated in California (reach ~70K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond MCM London Comic Con itself, the audience over-indexes on Ant-Man (film) (26.32×), Graphic novel (12.24×), International education (19.69×), and Winona Ryder (11.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for MCM London Comic Con. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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