YouTube Kids Audience in United Kingdom
YouTube Kids has an estimated audience of 3,147,261 people in United Kingdom. 61.5% are female, 38.5% are male, average age 42.5. Top regions: England, South East, Wales. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Livemusic, Batman.
The average YouTube Kids fan in United Kingdom is 42.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Wales. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (7.49× the country average). Demographically, the YouTube Kids audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube Kids fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.5 |
| Estimated audience size | 3,147,261 |
Audience persona
The typical YouTube Kids fan in United Kingdom is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,540,295 | 0.53× |
| South East | 428,852 | 1.01× |
| Wales | 374,889 | 2.09× |
| East of England | 324,846 | 1.13× |
| Yorkshire and the Humber | 320,285 | 1.27× |
| South West | 239,737 | 0.93× |
| Scotland | 207,091 | 0.73× |
| West Midlands | 206,611 | 1.53× |
| East Midlands | 164,665 | 0.74× |
| North West | 144,380 | 0.43× |
| North East | 117,330 | 0.96× |
| Northern Ireland | 63,515 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 7.49× | Food & Beverages |
| Diabetes mellitus awareness | 6.06× | Health |
| Drinking establishment | 4.94× | Food & Beverages |
| Livemusic | 3.47× | Music & Radio |
| Batman | 2.58× | Movies & TV |
| TikTok | 1.89× | Internet & Social Media |
| Tax refund | 4.52× | Business & Career |
| Diana, Princess of Wales | 8.47× | Politics & Society |
| Destination spa | 5.7× | Health |
| Sapphire | 6.45× | Fashion & Accessoires |
| Kindergarten | 3.87× | Kids & Family |
| Cyberwarfare | 9.62× | Technology & Electronics |
| Bioderma | 7.28× | Beauty & Wellness |
| Lacto vegetarianism | 10.34× | Food & Beverages |
| Superman | 1.51× | Movies & TV |
| Purchase discount | 3.45× | Shopping |
| Baby food | 3.02× | Kids & Family |
| Expensive Taste | 2.11× | Business & Career |
| Ariana Grande | 2.8× | Music & Radio |
| La Roche-Posay | 4.56× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.16 |
| Mindfulness | BALANCE | 1.15 |
| Travelling | THRILL | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
| Design Affinity | PREMIUM | 1.12 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| United Kingdom | 6.8% |
| Brazil | 4.0% |
See YouTube Kids audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does YouTube Kids have in United Kingdom?
YouTube Kids has an estimated audience of 3,147,261 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of YouTube Kids fans?
61.5% of YouTube Kids fans are female, 38.5% are male, with an average age of 42.5 years.
Which brands do YouTube Kids fans like most?
YouTube Kids fans show strongest brand affinity for Sports nutrition (7.49×), Diabetes mellitus awareness (6.06×), and Drinking establishment (4.94×) over the country average.
Where do YouTube Kids fans live in United Kingdom?
YouTube Kids fans in United Kingdom are most concentrated in England (reach 1,540,295), South East (reach 428,852), and Wales (reach 374,889). These three regions account for the largest share of the active audience.
What other brands do YouTube Kids fans also like?
Beyond YouTube Kids itself, the audience over-indexes on Diabetes mellitus awareness (6.06×), Drinking establishment (4.94×), Livemusic (3.47×), and Batman (2.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for YouTube Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.