A data profile of the people who buy, follow and care about YouTube Kids in United Kingdom — modelled from more than twelve digital signal sources. YouTube Kids has an estimated audience of 3,122,210 people in United Kingdom.
The average YouTube Kids fan in United Kingdom is 38.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Wales.
Top brand affinities include Kindergarten, Superman, Wikipedia, with strongest over-indexing on Kindergarten (3.92× the country average).
Demographically, the YouTube Kids audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical YouTube Kids fan in United Kingdom is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Kindergarten.
The key figures that characterise the YouTube Kids profile in United Kingdom.
63.5% are female, 36.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 38.6 |
| Estimated audience size | 3,122,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide YouTube Kids audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.7% |
| United Kingdom | 6.8% |
| Brazil | 3.7% |
Where the YouTube Kids audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 2.08× | |
| 02 | West Midlands | ~200K | 1.53× | |
| 03 | Yorkshire and the Humber | ~300K | 1.27× | |
| 04 | East of England | ~300K | 1.13× | |
| 05 | South East | ~400K | 1.01× | |
| 06 | North East | ~100K | 0.96× | |
| 07 | South West | ~200K | 0.93× | |
| 08 | East Midlands | ~200K | 0.75× | |
| 09 | Scotland | ~200K | 0.73× | |
| 10 | Northern Ireland | ~60K | 0.66× | |
| 11 | England | ~1.5M | 0.53× | |
| 12 | North West | ~100K | 0.44× |
The strongest cross-interests of the YouTube Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gender-neutral language | Politics & Society | 12.01× | ||
| 02 | Monica Bellucci | Movies & TV | 6.27× | ||
| 03 | Rosie Huntington-Whiteley | Fashion & Accessoires | 5.39× | ||
| 04 | Kindergarten | Kids & Family | 3.92× | ||
| 05 | Zootopia | Movies & TV | 3.80× | ||
| 06 | Robert Redford | Movies & TV | 2.47× | ||
| 07 | Livemusic | Music & Radio | 2.33× | ||
| 08 | Baby food | Kids & Family | 2.25× | ||
| 09 | Adoption | Kids & Family | 2.19× | ||
| 10 | Britney Spears | Music & Radio | 2.08× | ||
| 11 | Wikipedia | Internet & Social Media | 2.06× | ||
| 12 | Batman | Movies & TV | 2.01× | ||
| 13 | Child care | Kids & Family | 2.00× | ||
| 14 | Mother's Day | Kids & Family | 1.98× | ||
| 15 | Child development | Business & Career | 1.92× | ||
| 16 | Ariana Grande | Music & Radio | 1.91× | ||
| 17 | Superman | Movies & TV | 1.70× | ||
| 18 | Philanthropy | Arts & Culture | 1.65× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Zoo | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.27× | |
| Mindfulness | BALANCE | 1.26× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Creativity | OPEN | 1.00× |
YouTube Kids has an estimated audience of 3,122,210 people in United Kingdom, concentrated in England and South East.
63.5% of YouTube Kids fans are female, 36.5% are male, with an average age of 38.6 years.
YouTube Kids fans show strongest brand affinity for Kindergarten (3.92×), Superman (1.7×), and Wikipedia (2.06×) over the country average.
YouTube Kids fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~400K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond YouTube Kids itself, the audience over-indexes on Superman (1.7×), Wikipedia (2.06×), Batman (2.01×), and Livemusic (2.33×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for YouTube Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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