YouTube Kids Audience in Germany
YouTube Kids has an estimated audience of 1,313,345 people in Germany. 57.6% are female, 42.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nuts (film), Rossmann, Stradivarius, Saving, Progressive rock.
The average YouTube Kids fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nuts (film), Rossmann, Stradivarius, with strongest over-indexing on Nuts (film) (10.76× the country average). Demographically, the YouTube Kids audience skews more female with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube Kids fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 39.2 |
| Estimated audience size | 1,313,345 |
Audience persona
The typical YouTube Kids fan in Germany is more female, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 314,228 | 1.09× |
| Bayern | 208,805 | 0.99× |
| Baden-Württemberg | 157,198 | 0.88× |
| Niedersachsen | 114,277 | 0.9× |
| Hessen | 93,372 | 0.93× |
| Rheinland-Pfalz | 70,921 | 1.08× |
| Sachsen | 51,005 | 0.79× |
| Berlin | 47,507 | 0.81× |
| Bremen | 40,026 | 3.56× |
| Schleswig-Holstein | 37,832 | 0.8× |
| Brandenburg | 33,983 | 0.83× |
| Thüringen | 25,909 | 0.77× |
| Sachsen-Anhalt | 24,923 | 0.73× |
| Hamburg | 21,493 | 0.72× |
| Saarland | 11,454 | 0.71× |
| Mecklenburg-Vorpommern | 9,822 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 10.76× | Movies & TV |
| Rossmann | 1.5× | Shopping |
| Stradivarius | 1.81× | Shopping |
| Saving | 1.56× | Business & Career |
| Progressive rock | 1.65× | Music & Radio |
| Loincloth | 2.77× | Fashion & Accessoires |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Israel | 1.59× | Travel & Leisure |
| Home Delivery | 2.11× | Food & Beverages |
| 3D printing | 1.51× | Technology & Electronics |
| Corfu (regional unit) | 2.17× | Travel & Leisure |
| Zagreb | 2.1× | Travel & Leisure |
| Golem | 1.68× | Technology & Electronics |
| Keeper (password manager) | 2.2× | Technology & Electronics |
| Volvo V60 | 2.22× | Cars & Mobility |
| Theocracy | 4.57× | Music & Radio |
| Ipekyol | 1.81× | Shopping |
| Pantsuit | 2.68× | Fashion & Accessoires |
| Esra Erol | 2.25× | Movies & TV |
| Huck (magazine) | 3.72× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.61 |
| Indulgence | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.24 |
| Pet Ownership | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| United Kingdom | 6.8% |
| Brazil | 4.0% |
See YouTube Kids audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does YouTube Kids have in Germany?
YouTube Kids has an estimated audience of 1,313,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of YouTube Kids fans?
57.6% of YouTube Kids fans are female, 42.4% are male, with an average age of 39.2 years.
Which brands do YouTube Kids fans like most?
YouTube Kids fans show strongest brand affinity for Nuts (film) (10.76×), Rossmann (1.5×), and Stradivarius (1.81×) over the country average.
Where do YouTube Kids fans live in Germany?
YouTube Kids fans in Germany are most concentrated in Nordrhein-Westfalen (reach 314,228), Bayern (reach 208,805), and Baden-Württemberg (reach 157,198). These three regions account for the largest share of the active audience.
What other brands do YouTube Kids fans also like?
Beyond YouTube Kids itself, the audience over-indexes on Rossmann (1.5×), Stradivarius (1.81×), Saving (1.56×), and Progressive rock (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for YouTube Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.