Rascasse Audience Intelligence

YouTube Kids Audience in Germany

A data profile of the people who buy, follow and care about YouTube Kids in Germany — modelled from more than twelve digital signal sources. YouTube Kids has an estimated audience of 1,239,843 people in Germany.

#183among Website / Newspaper / Magazine in Germany#567in Movies & TV

The average YouTube Kids fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Family, Nature, Tagesschau, with strongest over-indexing on Family (2.23× the country average).

Demographically, the YouTube Kids audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical YouTube Kids fan in Germany is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Family.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YouTube Kids profile in Germany.

Audience size
1.2M
in Germany
Gender
63.0%♀
37.0% male
Age
35.4
average years
Country rank
#5338
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YouTube Kids

63.0% are female, 37.0% are male, average age 35.4.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for YouTube Kids audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age35.4
Estimated audience size1,239,843
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the YouTube Kids audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3922%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.7%

of the worldwide YouTube Kids audience comes from Germany.

Worldwide audience distribution share by country for YouTube Kids
CountryShare
United States46.7%
United Kingdom6.8%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouTube Kids audience in Germany is strongest.

Fig. 05

Top regions by affinity

YouTube Kids fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K3.82×
02Nordrhein-Westfalen~300K1.05×
03Rheinland-Pfalz~70K1.04×
04Bayern~200K0.92×
05Hessen~90K0.88×
06Niedersachsen~100K0.87×
07Baden-Württemberg~100K0.83×
08Brandenburg~30K0.83×
09Schleswig-Holstein~40K0.80×
10Sachsen~50K0.77×
11Thüringen~30K0.77×
12Saarland~10K0.75×
13Berlin~40K0.74×
14Sachsen-Anhalt~20K0.74×
15Hamburg~20K0.72×
16Mecklenburg-Vorpommern~10K0.57×
Fig. 06

Affinity by region

Affinity by region — YouTube Kids, Germany
0.57×1.00×3.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YouTube Kids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YouTube Kids audience
#·InterestCategoryAffinity×
01Melanie CMusic & Radio6.84×
02Julia RobertsMovies & TV4.60×
03Henry CavillMovies & TV3.82×
04Parental leaveKids & Family3.11×
05KindergartenKids & Family2.41×
06Taylor SwiftMusic & Radio2.38×
07VacationsTravel & Leisure2.36×
08NatureHome & Garden2.35×
09Child careKids & Family2.35×
10FamilyKids & Family2.23×
11Child developmentBusiness & Career2.23×
12Ernsting's familyShopping2.13×
13TagesschauMovies & TV1.84×
14EmailTechnology & Electronics1.77×
15German languagePolitics & Society1.67×
16SupermanMovies & TV1.67×
17DeichmannShopping1.63×
18BatmanMovies & TV1.63×
19Netto Marken-DiscountShopping1.52×
20TransfermarktSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YouTube Kids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YouTube Kids audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.49×
Community OrientationOPEN1.30×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YouTube Kids audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Luxury OrientationPREMIUM0.96×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YouTube Kids have in Germany?

YouTube Kids has an estimated audience of 1,239,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of YouTube Kids fans?

63.0% of YouTube Kids fans are female, 37.0% are male, with an average age of 35.4 years.

03

Which brands do YouTube Kids fans like most?

YouTube Kids fans show strongest brand affinity for Family (2.23×), Nature (2.35×), and Tagesschau (1.84×) over the country average.

04

Where do YouTube Kids fans live in Germany?

YouTube Kids fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do YouTube Kids fans also like?

Beyond YouTube Kids itself, the audience over-indexes on Nature (2.35×), Tagesschau (1.84×), Vacations (2.36×), and Julia Roberts (4.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See YouTube Kids audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for YouTube Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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