Rascasse Audience Intelligence

YouTube Kids Audience in United States

A data profile of the people who buy, follow and care about YouTube Kids in United States — modelled from more than twelve digital signal sources. YouTube Kids has an estimated audience of 21,558,406 people in United States.

#41among Website / Newspaper / Magazine in United States#97in Movies & TV

The average YouTube Kids fan in United States is 36.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include TikTok, Kindergarten, Child development, with strongest over-indexing on TikTok (2.71× the country average).

Demographically, the YouTube Kids audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YouTube Kids fan in United States is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for TikTok.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YouTube Kids profile in United States.

Audience size
21.6M
in United States
Gender
65.4%♀
34.6% male
Age
36.1
average years
Country rank
#1486
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YouTube Kids

65.4% are female, 34.6% are male, average age 36.1.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for YouTube Kids audience in United States
MetricValue
Female65.4%
Male34.6%
Average age36.1
Estimated audience size21,558,406
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the YouTube Kids audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4917%
50+17%
Fig. 04

Worldwide distribution

46.7%

of the worldwide YouTube Kids audience comes from United States.

Worldwide audience distribution share by country for YouTube Kids
CountryShare
United States46.7%
United Kingdom6.8%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouTube Kids audience in United States is strongest.

Fig. 05

Top regions by affinity

YouTube Kids fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1.5M2.04×
02Alabama~600K2.02×
03Mississippi~300K1.88×
04Wisconsin~500K1.68×
05Kentucky~400K1.60×
06Oklahoma~300K1.47×
07Texas~2.5M1.46×
08Louisiana~400K1.45×
09Indiana~500K1.42×
10New Jersey~700K1.36×
11West Virginia~100K1.36×
12North Carolina~800K1.21×
13Arkansas~200K1.21×
14Virginia~600K1.19×
15New York~1.5M1.13×
16Pennsylvania~800K1.11×
17Ohio~700K1.05×
18Florida~1.5M1.01×
19Tennessee~400K1.01×
20Massachusetts~400K1.01×
21Maryland~400K1.00×
22Missouri~300K1.00×
23South Carolina~300K0.98×
24Nevada~200K0.98×
25Michigan~500K0.94×
26Delaware~50K0.92×
27New Mexico~90K0.90×
28Washington, District of Columbia~60K0.90×
29Connecticut~200K0.87×
30Idaho~90K0.86×
31South Dakota~40K0.85×
32Illinois~600K0.83×
33Hawaii~70K0.82×
34Alaska~40K0.82×
35California~2M0.81×
36Utah~100K0.78×
37Arizona~300K0.76×
38Rhode Island~50K0.76×
39Washington~300K0.75×
40North Dakota~30K0.74×
41New Hampshire~60K0.73×
42Oregon~200K0.72×
43Kansas~100K0.72×
44Nebraska~70K0.70×
45Colorado~200K0.68×
46Montana~40K0.68×
47Iowa~100K0.63×
48Minnesota~200K0.62×
49Maine~40K0.58×
50Vermont~20K0.55×
Fig. 06

Affinity by region

Affinity by region — YouTube Kids, United States
0.55×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YouTube Kids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YouTube Kids audience
#·InterestCategoryAffinity×
01International educationBusiness & Career5.77×
02KeshaMusic & Radio4.83×
03Child developmentBusiness & Career3.83×
04KindergartenKids & Family3.73×
05Scarface (1983 film)Movies & TV3.64×
06MothercareKids & Family3.38×
07Disneyland ParisTravel & Leisure3.15×
08TikTokInternet & Social Media2.71×
09Graphic novelLiterature2.41×
10Baby foodKids & Family2.40×
11Brittany SnowMovies & TV2.37×
12Diane KeatonMovies & TV2.19×
13Affiliate marketingBusiness & Career2.08×
14HairbrushBeauty & Wellness1.72×
15Google DriveTechnology & Electronics1.68×
16Non-alcoholic beverageFood & Beverages1.68×
17Deal of the dayShopping1.66×
18Distance educationBusiness & Career1.61×
19Diaper bagKids & Family1.50×
20Political scienceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YouTube Kids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YouTube Kids audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
IndulgenceJOY1.42×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YouTube Kids audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
Design AffinityPREMIUM0.97×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YouTube Kids have in United States?

YouTube Kids has an estimated audience of 21,558,406 people in United States, concentrated in Texas and California.

02

What is the gender split and age of YouTube Kids fans?

65.4% of YouTube Kids fans are female, 34.6% are male, with an average age of 36.1 years.

03

Which brands do YouTube Kids fans like most?

YouTube Kids fans show strongest brand affinity for TikTok (2.71×), Kindergarten (3.73×), and Child development (3.83×) over the country average.

04

Where do YouTube Kids fans live in United States?

YouTube Kids fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do YouTube Kids fans also like?

Beyond YouTube Kids itself, the audience over-indexes on Kindergarten (3.73×), Child development (3.83×), Google Drive (1.68×), and Diane Keaton (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See YouTube Kids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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