YouTube Kids Audience in United States

YouTube Kids logo

YouTube Kids has an estimated audience of 22,038,981 people in United States. 60.1% are female, 39.9% are male, average age 39.9. Top regions: Texas, Florida, California. Top brand affinities: Goop, Governor of Michigan, Historic site, Vocal harmony, Elsword.

The average YouTube Kids fan in United States is 39.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (8.74× the country average). Demographically, the YouTube Kids audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of YouTube Kids fans

Demographic split for YouTube Kids audience in United States
MetricValue
Female60.1%
Male39.9%
Average age39.9
Estimated audience size22,038,981

Audience persona

The typical YouTube Kids fan in United States is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for YouTube Kids in United States
RegionReachAffinity
Texas2,465,3131.3×
Florida1,958,0431.31×
California1,957,3570.81×
New York1,214,7990.99×
Georgia989,8291.46×
North Carolina869,3321.31×
Virginia778,1721.45×
Pennsylvania731,0960.99×
Ohio655,4660.97×
Illinois646,9720.88×
New Jersey587,4981.05×
Tennessee530,8861.2×
Michigan517,3870.9×
Indiana481,5581.2×
Maryland448,3171.18×
Louisiana438,2341.54×
Massachusetts419,3400.97×
Alabama385,3451.25×
Washington383,1320.87×
South Carolina378,0331.14×
Arizona377,0400.84×
Missouri356,9311×
Kentucky340,6571.23×
Oklahoma321,9281.32×
Mississippi285,4611.57×
Colorado276,6110.8×
Wisconsin259,1630.78×
Minnesota237,9680.75×
Oregon234,1440.93×
Arkansas223,6261.23×
Nevada203,0680.95×
Connecticut201,5590.91×
Utah192,2430.97×
Kansas146,7550.84×
West Virginia143,8671.4×
Iowa136,7730.75×
Idaho95,7260.87×
New Mexico89,2280.81×
Nebraska87,7420.79×
Hawaii85,0350.9×
Washington, District of Columbia69,2791.05×
New Hampshire66,4550.77×
Rhode Island58,3890.83×
Delaware56,4310.93×
Maine52,5760.67×
South Dakota42,2170.83×
Montana41,0860.67×
Alaska39,8800.85×
North Dakota37,6630.83×
Vermont22,5550.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YouTube Kids audience
BrandAffinityCategory
Goop8.74×Internet & Social Media
Governor of Michigan10.48×Politics & Society
Historic site5.73×Arts & Culture
Vocal harmony5.22×Music & Radio
Elsword18.24×Games
Grinch4.41×Movies & TV
Wok7.14×Food & Beverages
headspace9.26×Health
Hibachi7.69×Food & Beverages
Fairy godmother7.27×Literature
Google Home6.21×Technology & Electronics
Grace Slick7.91×Music & Radio
Cherish (group)9.59×Music & Radio
Israel1.72×Travel & Leisure
Hipster7.42×Politics & Society
Guitarist (magazine)8.1×Music & Radio
TV Fanatic7.52×Movies & TV
Mathcore5.51×Music & Radio
El Paso County, Colorado8.76×Travel & Leisure
No Escape (1994 film)7.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YouTube Kids audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.37
Luxury OrientationPREMIUM1.29
ExtroversionTHRILL1.26
Risk AppetiteTHRILL1.26
Family OrientationCONSERVATISM1.15
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for YouTube Kids
CountryShare
United States47.5%
United Kingdom6.8%
Brazil4.0%

See YouTube Kids audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does YouTube Kids have in United States?

YouTube Kids has an estimated audience of 22,038,981 people in United States, concentrated in Texas and Florida.

What is the gender split and age of YouTube Kids fans?

60.1% of YouTube Kids fans are female, 39.9% are male, with an average age of 39.9 years.

Which brands do YouTube Kids fans like most?

YouTube Kids fans show strongest brand affinity for Goop (8.74×), Governor of Michigan (10.48×), and Historic site (5.73×) over the country average.

Where do YouTube Kids fans live in United States?

YouTube Kids fans in United States are most concentrated in Texas (reach 2,465,313), Florida (reach 1,958,043), and California (reach 1,957,357). These three regions account for the largest share of the active audience.

What other brands do YouTube Kids fans also like?

Beyond YouTube Kids itself, the audience over-indexes on Governor of Michigan (10.48×), Historic site (5.73×), Vocal harmony (5.22×), and Elsword (18.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.