A data profile of the people who buy, follow and care about Makassar in Indonesia — modelled from more than twelve digital signal sources. Makassar has an estimated audience of 2,839,951 people in Indonesia.
Makassar has an estimated audience of 2,839,951 people in Indonesia. 51.4% are female, 48.6% are male, average age 34.2. Top brand affinities: Traveloka, Kebaya, Cash on delivery, Bank Negara Indonesia, FamilyMart.
Top brand affinities include Traveloka, Kebaya, Cash on delivery, with strongest over-indexing on Traveloka (1.66× the country average).
Demographically, the Makassar audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Need for Security, Tradition.
The typical Makassar fan in Indonesia is balanced, around 34.2 years old, with strong Need for Security tendencies and a notable affinity for Traveloka.
The key figures that characterise the Makassar profile in Indonesia.
51.4% are female, 48.6% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 34.2 |
| Estimated audience size | 2,839,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Makassar audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 63.6% |
| United States | 6.2% |
| Malaysia | 5.8% |
The strongest cross-interests of the Makassar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 2.50× | ||
| 02 | Flower bouquet | Home & Garden | 1.95× | ||
| 03 | GitHub | Internet & Social Media | 1.93× | ||
| 04 | Fast fashion | Fashion & Accessoires | 1.79× | ||
| 05 | Garuda Indonesia | Travel & Leisure | 1.75× | ||
| 06 | NASDAQ | Business & Career | 1.71× | ||
| 07 | Lottery | Games | 1.70× | ||
| 08 | Traveloka | Travel & Leisure | 1.66× | ||
| 09 | Indonesian cuisine | Food & Beverages | 1.64× | ||
| 10 | 7-Eleven | Shopping | 1.64× | ||
| 11 | Cash on delivery | Business & Career | 1.62× | ||
| 12 | Allkpop | Music & Radio | 1.62× | ||
| 13 | Kebaya | Fashion & Accessoires | 1.60× | ||
| 14 | Astro (Malaysian satellite television) | Movies & TV | 1.60× | ||
| 15 | Bank Negara Indonesia | Business & Career | 1.59× | ||
| 16 | FamilyMart | Shopping | 1.58× | ||
| 17 | CIMB | Business & Career | 1.58× | ||
| 18 | Vehicle insurance | Cars & Mobility | 1.57× | ||
| 19 | Maybank | Business & Career | 1.56× | ||
| 20 | Innovation | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.48× | |
| Tradition | CONSERVATISM | 1.41× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Makassar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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