Rascasse Audience Intelligence

Technology Audience in Indonesia

A data profile of the people who buy, follow and care about Technology in Indonesia — modelled from more than twelve digital signal sources. Technology has an estimated audience of 10,182,799 people in Indonesia.

#39among Lifestyle cluster in Indonesia
#64among Topic in Indonesia
#8in Technology & Electronics

The average Technology fan in Indonesia is 35.0 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Technology profile in Indonesia.

Audience size
10.2M
in Indonesia
Gender
44.9%♀
55.1% male
Age
35.0
average years
Country rank
#85
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technology fans

44.9% are female, 55.1% are male, average age 35.0.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Technology audience in Indonesia
MetricValue
Female44.9%
Male55.1%
Average age35.0
Estimated audience size10,182,799
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Technology audience in Indonesia
Age bracketShare%
16-1922%
20-2930%
30-3923%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Technology audience comes from Indonesia.

Worldwide audience distribution share by country for Technology
CountryShare
United States19.7%
Japan6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technology audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Technology fans by region: top regions in Indonesia
#RegionReachAffinity×
01Riau Islands~100K1.25×
02Jakarta~1M1.21×
03East Java~1.5M1.18×
04Lampung~200K1.17×
05Banten~500K1.15×
06Special Region of Yogyakarta~200K1.13×
07Bali~200K1.12×
08South Sumatra~300K1.10×
09Central Java~1M1.07×
10West Kalimantan~200K1.07×
11Central Kalimantan~90K1.05×
12Riau~200K1.03×
13East Kalimantan~200K1.02×
14West Papua~30K1.01×
15North Kalimantan~30K1.01×
16North Sumatra~500K1.00×
17South Sulawesi~300K1.00×
18South Kalimantan~100K1.00×
19Maluku~50K0.99×
20Jambi~100K0.97×
21North Sulawesi~100K0.97×
22Bangka-Belitung Islands~50K0.97×
23West Java~1.5M0.96×
24Central Sulawesi~90K0.96×
25Bengkulu~80K0.96×
26Southeast Sulawesi~70K0.96×
27West Sulawesi~40K0.96×
28East Nusa Tenggara~100K0.93×
29Gorontalo (disambiguation)(2)~40K0.93×
30Aceh~100K0.92×
31West Nusa Tenggara~100K0.91×
32Papua (province)~50K0.90×
33West Sumatra~200K0.89×
34North Maluku~30K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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