A data profile of the people who buy, follow and care about Technology in Malaysia — modelled from more than twelve digital signal sources. Technology has an estimated audience of 4,257,517 people in Malaysia.
Technology has an estimated audience of 4,257,517 people in Malaysia. 47.9% are female, 52.1% are male, average age 38.4. Top brand affinities: Monarchy, Gourmet Foods, Nigella Lawson, Cara Delevingne, Neapolitan pizza.
Top brand affinities include Monarchy, Gourmet Foods, Nigella Lawson, with strongest over-indexing on Monarchy (1.52× the country average).
Demographically, the Technology audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Technology fan in Malaysia is balanced, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Monarchy.
The key figures that characterise the Technology profile in Malaysia.
47.9% are female, 52.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 38.4 |
| Estimated audience size | 4,257,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Technology audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.9% |
| India | 5.7% |
The strongest cross-interests of the Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigella Lawson | Food & Beverages | 3.13× | ||
| 02 | Bulleit Bourbon | Food & Beverages | 2.78× | ||
| 03 | Final Fantasy XV: A New Empire | Games | 2.17× | ||
| 04 | Chevrolet Tahoe | Cars & Mobility | 2.13× | ||
| 05 | Neapolitan pizza | Food & Beverages | 2.03× | ||
| 06 | De Volkskrant | News | 1.98× | ||
| 07 | Gourmet Foods | Food & Beverages | 1.75× | ||
| 08 | Tim Raue | Food & Beverages | 1.75× | ||
| 09 | Hof van Cleve | Food & Beverages | 1.75× | ||
| 10 | Haya Molcho | Food & Beverages | 1.75× | ||
| 11 | International Lesbian, Gay, Bisexual, Trans and Intersex Association | Politics & Society | 1.65× | ||
| 12 | Cara Delevingne | Fashion & Accessoires | 1.59× | ||
| 13 | Academy Award for Best Director | Movies & TV | 1.59× | ||
| 14 | News24 Nepal | Movies & TV | 1.56× | ||
| 15 | RVCA | Fashion & Accessoires | 1.55× | ||
| 16 | Monarchy | Politics & Society | 1.52× | ||
| 17 | GMA News TV | Movies & TV | 1.52× | ||
| 18 | Thomas Azier | Music & Radio | 1.52× | ||
| 19 | Slimming World | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.98× | |
| Travelling | THRILL | 0.95× | |
| Price Sensitivity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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