A data profile of the people who buy, follow and care about Wife in Indonesia — modelled from more than twelve digital signal sources. Wife has an estimated audience of 3,598,672 people in Indonesia.
Wife has an estimated audience of 3,598,672 people in Indonesia. 64.0% are female, 36.0% are male, average age 33.6. Top brand affinities: Spas, Traveloka, Cash on delivery, Baby food, Herbalism.
Top brand affinities include Spas, Traveloka, Cash on delivery, with strongest over-indexing on Spas (1.56× the country average).
Demographically, the Wife audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Wife fan in Indonesia is more female, around 33.6 years old, with strong Indulgence tendencies and a notable affinity for Spas.
The key figures that characterise the Wife profile in Indonesia.
64.0% are female, 36.0% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 33.6 |
| Estimated audience size | 3,598,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Wife audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 31.3% |
| Japan | 10.7% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Wife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cloth diaper | Kids & Family | 2.34× | ||
| 02 | Cancer awareness | Health | 1.97× | ||
| 03 | Baby food | Kids & Family | 1.90× | ||
| 04 | Self-employment | Business & Career | 1.86× | ||
| 05 | Hair coloring | Beauty & Wellness | 1.86× | ||
| 06 | Cash on delivery | Business & Career | 1.78× | ||
| 07 | Astro (Malaysian satellite television) | Movies & TV | 1.75× | ||
| 08 | Lottery | Games | 1.73× | ||
| 09 | Washing machine | Home & Garden | 1.71× | ||
| 10 | Fast fashion | Fashion & Accessoires | 1.70× | ||
| 11 | Home business | Business & Career | 1.59× | ||
| 12 | GitHub | Internet & Social Media | 1.59× | ||
| 13 | Cholesterol | Food & Beverages | 1.58× | ||
| 14 | Indonesian cuisine | Food & Beverages | 1.58× | ||
| 15 | Herbalism | Health | 1.57× | ||
| 16 | Spas | Beauty & Wellness | 1.56× | ||
| 17 | Eyelash | Beauty & Wellness | 1.56× | ||
| 18 | Lipstick | Beauty & Wellness | 1.54× | ||
| 19 | Garuda Indonesia | Travel & Leisure | 1.51× | ||
| 20 | Traveloka | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.68× | |
| Tradition | CONSERVATISM | 1.62× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.68× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Wife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.