A data profile of the people who buy, follow and care about Mahabharata in India — modelled from more than twelve digital signal sources. Mahabharata has an estimated audience of 3,299,777 people in India.
Mahabharata has an estimated audience of 3,299,777 people in India. 21.9% are female, 78.1% are male, average age 30.5. Top brand affinities: truecaller, Videography, Real property, Zoom!, Activism.
Top brand affinities include truecaller, Videography, Real property, with strongest over-indexing on truecaller (4.86× the country average).
Demographically, the Mahabharata audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Mahabharata fan in India is more male, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for truecaller.
The key figures that characterise the Mahabharata profile in India.
21.9% are female, 78.1% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 30.5 |
| Estimated audience size | 3,299,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Mahabharata audience comes from India.
| Country | Share |
|---|---|
| India | 60.7% |
| Pakistan | 5.5% |
| Indonesia | 4.7% |
The strongest cross-interests of the Mahabharata audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.86× | ||
| 02 | Alibaba.com | Shopping | 4.86× | ||
| 03 | SEMrush | Internet & Social Media | 4.86× | ||
| 04 | Zootopia | Movies & TV | 4.72× | ||
| 05 | Lena Headey | Movies & TV | 4.57× | ||
| 06 | Pirates of the Caribbean (film series) | Movies & TV | 3.98× | ||
| 07 | Zoom! | Business & Career | 3.91× | ||
| 08 | Videography | Internet & Social Media | 3.29× | ||
| 09 | Real property | Home & Garden | 3.16× | ||
| 10 | Fertilizer | Home & Garden | 2.17× | ||
| 11 | Activism | Politics & Society | 2.03× | ||
| 12 | Handball | Sports | 1.91× | ||
| 13 | OnePlus | Technology & Electronics | 1.89× | ||
| 14 | Innovation | Business & Career | 1.86× | ||
| 15 | Microwave oven | Home & Garden | 1.80× | ||
| 16 | Seafood | Food & Beverages | 1.79× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.62× | ||
| 18 | Buddhism | Health | 1.62× | ||
| 19 | Radio | Technology & Electronics | 1.55× | ||
| 20 | Wedding invitation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.67× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Quality Awareness | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mahabharata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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