Top 50 Lifestyle clusters in India
This curated ranking covers the 50 largest lifestyle clusters in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 71 lifestyle clusters tracked in India, the 50 ranked here account for the largest measured audience reach. Fitness and wellness, Entertainment and TV lead the list with a combined estimated audience of 149,579,471 people. Across all 50 entries the average audience size is 33,550,874, and the largest, Fitness and wellness, reaches around 53,531,388 people in India. Audience size is the estimated number of unique people in India who actively engage with each lifestyle cluster, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fitness and wellness |
53,531,388 | 7.2% | Lifestyle cluster | Sports |
| 2 |  Entertainment |
48,632,607 | 6.5% | Lifestyle cluster | Movies & TV |
| 3 |  TV |
47,415,476 | 7.6% | Lifestyle cluster | Movies & TV |
| 4 |  Arts and music |
47,218,971 | 5.5% | Lifestyle cluster | Arts & Culture |
| 5 |  Movies |
47,120,691 | 6.0% | Lifestyle cluster | Movies & TV |
| 6 |  Consumer electronics |
46,632,036 | 5.9% | Lifestyle cluster | Technology & Electronics |
| 7 |  Shopping |
44,878,526 | 5.9% | Lifestyle cluster | Shopping |
| 8 |  Food and drink |
44,285,777 | 5.5% | Lifestyle cluster | Food & Beverages |
| 9 |  Games |
42,830,884 | 5.2% | Lifestyle cluster | Games |
| 10 |  Sports |
42,727,561 | 5.1% | Lifestyle cluster | Sports |
| 11 |  Reading |
42,590,281 | 5.8% | Lifestyle cluster | Literature |
| 12 |  Online shopping |
41,670,383 | 5.5% | Lifestyle cluster | Shopping |
| 13 |  Business and industry |
41,073,871 | 5.7% | Lifestyle cluster | Business & Career |
| 14 |  Food |
40,344,512 | 5.0% | Lifestyle cluster | Food & Beverages |
| 15 |  Shopping and fashion |
39,187,534 | 4.7% | Lifestyle cluster | Shopping |
| 16 |  Clothing |
37,896,086 | 4.8% | Lifestyle cluster | Fashion & Accessoires |
| 17 |  Hobbies and activities |
37,671,715 | 6.1% | Lifestyle cluster | Sports |
| 18 |  Current events |
37,134,802 | 6.4% | Lifestyle cluster | Arts & Culture |
| 19 |  Computers |
36,391,320 | 5.2% | Lifestyle cluster | Technology & Electronics |
| 20 |  Video |
36,219,320 | 6.4% | Lifestyle cluster | Movies & TV |
| 21 |  Business |
34,042,865 | 5.6% | Lifestyle cluster | Business & Career |
| 22 |  Live events |
33,474,209 | 4.1% | Lifestyle cluster | Music & Radio |
| 23 |  Design |
33,064,012 | 5.2% | Lifestyle cluster | Home & Garden |
| 24 |  Mobile app |
33,008,074 | 7.0% | Lifestyle cluster | Technology & Electronics |
| 25 |  Sports and outdoors |
32,371,142 | 4.6% | Lifestyle cluster | Sports |
| 26 |  Mobile phones |
31,490,307 | 5.3% | Lifestyle cluster | Technology & Electronics |
| 27 |  Social media |
31,468,249 | 5.9% | Lifestyle cluster | Business & Career |
| 28 |  Family and relationships |
30,573,465 | 3.7% | Lifestyle cluster | Kids & Family |
| 29 |  Software |
30,550,151 | 5.2% | Lifestyle cluster | Technology & Electronics |
| 30 |  Personal finance |
30,518,028 | 4.7% | Lifestyle cluster | Business & Career |
| 31 |  Photography |
30,083,671 | 5.1% | Lifestyle cluster | Arts & Culture |
| 32 |  Vehicles |
28,829,292 | 3.8% | Lifestyle cluster | Cars & Mobility |
| 33 |  Smartphones |
28,821,958 | 5.4% | Lifestyle cluster | Technology & Electronics |
| 34 |  Televisions |
28,702,859 | 5.0% | Lifestyle cluster | Technology & Electronics |
| 35 |  Cooking |
28,298,440 | 4.3% | Lifestyle cluster | Food & Beverages |
| 36 |  Physical fitness |
27,146,358 | 4.5% | Lifestyle cluster | Sports |
| 37 |  Social network |
26,750,853 | 4.4% | Lifestyle cluster | Internet & Social Media |
| 38 |  Cuisine |
26,066,838 | 4.2% | Lifestyle cluster | Food & Beverages |
| 39 |  Culture |
25,816,298 | 4.2% | Lifestyle cluster | Literature |
| 40 |  Technology |
25,006,172 | 5.7% | Lifestyle cluster | Technology & Electronics |
| 41 |  Pets |
24,646,188 | 3.4% | Lifestyle cluster | Pets & Animals |
| 42 |  Physical exercise |
23,823,078 | 4.2% | Lifestyle cluster | Sports |
| 43 |  Outdoor recreation |
23,560,836 | 3.9% | Lifestyle cluster | Sports |
| 44 |  Family |
23,472,319 | 3.5% | Lifestyle cluster | Kids & Family |
| 45 |  Beverages |
22,945,535 | 3.3% | Lifestyle cluster | Food & Beverages |
| 46 |  Home and garden |
22,833,865 | 3.1% | Lifestyle cluster | Home & Garden |
| 47 |  Luxury goods |
22,335,442 | 4.1% | Lifestyle cluster | Fashion & Accessoires |
| 48 |  Jewelry |
22,296,402 | 4.2% | Lifestyle cluster | Fashion & Accessoires |
| 49 |  Restaurants |
20,892,889 | 2.7% | Lifestyle cluster | Food & Beverages |
| 50 |  Automobiles |
19,200,165 | 3.6% | Lifestyle cluster | Cars & Mobility |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest lifestyle cluster in India?
Fitness and wellness currently leads with an estimated audience of 53,531,388 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.