Rascasse Audience Intelligence

Cook Out (restaurant) Target Market in United States

Cook Out (restaurant) has an estimated audience of 4.9M people in United States.

#763among brands in United States#474in Food & Beverages

The average Cook Out (restaurant) fan in United States is 36.5 years old, balanced, and lives primarily in North Carolina.

Most fans live in North Carolina, Georgia, South Carolina.

Top affinities include Shoney's, Festival Foods, Onion ring, with strongest over-indexing on Shoney's (52.34× the country average).

Demographically, the Cook Out (restaurant) audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Cook Out (restaurant) fan in United States is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Shoney's.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in United States
Gender
51.8%♀
48.2% male
Age
36.5
average years
Country rank
#6926
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cook Out (restaurant)

51.8% are female, 48.2% are male, average age 36.5.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Cook Out (restaurant) audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.5
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Cook Out (restaurant) audience in United States
Age bracketShare%
16-2432%
25-3419%
35-4415%
45-5416%
55+17%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Cook Out (restaurant) audience comes from United States.

Worldwide audience distribution share by country for Cook Out (restaurant)
CountryShare
United States97.0%
Japan0.6%
Brazil0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cook Out (restaurant) customers by region in United States
#RegionReachAffinity×
01North Carolina~2M11.56×
02South Carolina~700K8.61×
03Tennessee~600K5.76×
04Virginia~600K5.12×
05Georgia~700K4.55×
06Alabama~200K3.15×
07Kentucky~200K2.85×
08Mississippi~100K2.37×
09West Virginia~60K2.36×
10Alaska~6K0.58×
11Wyoming~5K0.58×
12North Dakota~6K0.54×
13Delaware~8K0.53×
14Maryland~50K0.52×
15Washington, District of Columbia~5K0.52×
16South Dakota~7K0.51×
17Montana~8K0.48×
18Florida~100K0.40×
19Hawaii~8K0.37×
20Idaho~9K0.34×
21Rhode Island~5K0.33×
22Maine~6K0.32×
23New Mexico~10K0.31×
24New Hampshire~6K0.29×
25Nebraska~8K0.27×
26Arkansas~10K0.24×
27Louisiana~10K0.21×
28Iowa~10K0.21×
29Kansas~9K0.20×
30Ohio~30K0.19×
31Indiana~20K0.19×
32Nevada~9K0.19×
33Oklahoma~10K0.18×
34Utah~8K0.18×
35Pennsylvania~30K0.17×
36Oregon~10K0.17×
37Connecticut~9K0.17×
38Missouri~10K0.16×
39Wisconsin~10K0.15×
40Minnesota~10K0.14×
41Colorado~10K0.14×
42New Jersey~20K0.13×
43Michigan~20K0.12×
44Arizona~10K0.12×
45Washington~10K0.12×
46Massachusetts~10K0.12×
47Illinois~20K0.11×
48Texas~30K0.10×
49New York~30K0.10×
50California~40K0.06×
Fig. 06

Affinity by region

Affinity by region — Cook Out (restaurant), United States
0.06×1.00×11.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cook Out (restaurant) audience vs. the country average
#·InterestCategoryAffinity×
01Shoney'sFood & Beverages52.34×
02Festival FoodsShopping30.25×
03Onion ringFood & Beverages24.75×
04Google TrendsInternet & Social Media20.00×
05White Castle (restaurant)Food & Beverages16.58×
06WhataburgerFood & Beverages14.28×
07WakeboardingSports12.73×
08Hardee'sFood & Beverages11.15×
09Jack in the BoxFood & Beverages11.07×
10IHOPFood & Beverages9.00×
11Arby'sFood & Beverages8.12×
12Search engine optimizationBusiness & Career7.95×
13Waffle HouseFood & Beverages7.38×
14Panera BreadFood & Beverages6.57×
15Five GuysFood & Beverages6.16×
16Sonic Drive-InFood & Beverages5.52×
17Chipotle Mexican GrillFood & Beverages5.27×
18Dairy QueenFood & Beverages5.10×
19Taco BellFood & Beverages4.60×
20Chick-fil-AFood & Beverages3.43×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cook Out (restaurant) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cook Out (restaurant) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Career OrientationPOWER1.62×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cook Out (restaurant) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.78×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cook Out (restaurant) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cook-out-restaurant-31798” · Methodology