A data profile of the people who buy, follow and care about Il Giorno (newspaper) in Italy — modelled from more than twelve digital signal sources. Il Giorno (newspaper) has an estimated audience of 4,615,027 people in Italy.
The average Il Giorno (newspaper) fan in Italy is 42.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Piedmont.
Top brand affinities include Ski resort, Extreme sport, Modern architecture, with strongest over-indexing on Ski resort (3.11× the country average).
Demographically, the Il Giorno (newspaper) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Il Giorno (newspaper) fan in Italy is more female, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Ski resort.
The key figures that characterise the Il Giorno (newspaper) profile in Italy.
61.9% are female, 38.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.3 |
| Estimated audience size | 4,615,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Il Giorno (newspaper) audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 58.4% |
| Italy | 39.9% |
| United States | 0.5% |
Where the Il Giorno (newspaper) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3.5M | 8.99× | |
| 02 | Liguria | ~200K | 1.21× | |
| 03 | Piedmont | ~300K | 1.00× | |
| 04 | Emilia-Romagna | ~400K | 0.99× | |
| 05 | Aosta Valley | ~10K | 0.94× | |
| 06 | Trentino-Alto Adige/Südtirol | ~70K | 0.86× | |
| 07 | Veneto | ~200K | 0.67× | |
| 08 | Sardinia | ~80K | 0.63× | |
| 09 | Friuli-Venezia Giulia | ~50K | 0.58× | |
| 10 | Marche | ~60K | 0.57× | |
| 11 | Tuscany | ~200K | 0.54× | |
| 12 | Lazio | ~300K | 0.48× | |
| 13 | Molise | ~10K | 0.45× | |
| 14 | Abruzzo | ~40K | 0.44× | |
| 15 | Sicilia | ~200K | 0.41× | |
| 16 | Puglia | ~100K | 0.40× | |
| 17 | Calabria | ~50K | 0.39× | |
| 18 | Basilicata | ~20K | 0.39× | |
| 19 | Umbria | ~30K | 0.38× | |
| 20 | Campania | ~100K | 0.28× |
The strongest cross-interests of the Il Giorno (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski resort | Travel & Leisure | 3.11× | ||
| 02 | Lindsey Vonn | Sports | 3.11× | ||
| 03 | Ski mountaineering | Sports | 2.74× | ||
| 04 | Household goods | Home & Garden | 2.44× | ||
| 05 | Extreme sport | Sports | 2.24× | ||
| 06 | Modern architecture | Arts & Culture | 2.05× | ||
| 07 | Draught beer | Food & Beverages | 2.04× | ||
| 08 | Subscription business model | Shopping | 1.95× | ||
| 09 | HVAC | Home & Garden | 1.93× | ||
| 10 | Weather forecasting | Home & Garden | 1.92× | ||
| 11 | Sustainable energy | Home & Garden | 1.82× | ||
| 12 | Political science | Business & Career | 1.81× | ||
| 13 | Zoo | Kids & Family | 1.63× | ||
| 14 | Cleanliness | Home & Garden | 1.62× | ||
| 15 | Day spa | Beauty & Wellness | 1.60× | ||
| 16 | Innovation | Business & Career | 1.58× | ||
| 17 | Nonprofit organization | Politics & Society | 1.55× | ||
| 18 | Slovenia | Travel & Leisure | 1.52× | ||
| 19 | Hypermarket | Shopping | 1.52× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.52× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| DIY Mentality | THRILL | 0.91× | |
| Creativity | OPEN | 0.94× |
Il Giorno (newspaper) has an estimated audience of 4,615,027 people in Italy, concentrated in Lombardy and Emilia-Romagna.
61.9% of Il Giorno (newspaper) fans are female, 38.1% are male, with an average age of 42.3 years.
Il Giorno (newspaper) fans show strongest brand affinity for Ski resort (3.11×), Extreme sport (2.24×), and Modern architecture (2.05×) over the country average.
Il Giorno (newspaper) fans in Italy are most concentrated in Lombardy (reach ~3.5M), Emilia-Romagna (reach ~400K), and Piedmont (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Il Giorno (newspaper) itself, the audience over-indexes on Extreme sport (2.24×), Modern architecture (2.05×), Sustainable energy (1.82×), and Innovation (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Il Giorno (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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