Rascasse Audience Intelligence

Milwaukee Brewers Fan Demographics in United States

Milwaukee Brewers has an estimated audience of 16.3M people in United States.

#9among Baseball in United States#39among teams in United States#154in Sports

The average Milwaukee Brewers fan in United States is 40.0 years old, more male, and lives primarily in Wisconsin.

By number of fans, Milwaukee Brewers ranks #7 among the 30 MLB teams in United States — 1.7× the group median.

Its fans are 1.1 years older than the group average of 38.9.

Women make up 38.0% of the fan base, 2.2 percentage points more than the group average.

Compared with the other 29 MLB teams, Milwaukee Brewers fans stand out for their interest in Wisconsin Badgers men's basketball, Wisconsin Badgers and Associated Banc-Corp.

In Q2/2026, search interest was +56.0% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: June, August and September account for 48% of the year's searches, January is the quietest month.

Most fans live in Wisconsin, Illinois, California.

Top affinities include Wisconsin Badgers men's basketball, Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, with strongest over-indexing on Wisconsin Badgers men's basketball (33.14× the country average).

Demographically, the Milwaukee Brewers audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Milwaukee Brewers fan in United States is more male, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Wisconsin Badgers men's basketball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.3M
in United States
Gender
38.0%♀
62.0% male
Age
40.0
average years
Country rank
#2085
among all objects in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Milwaukee Brewers fans

38.0% are female, 62.0% are male, average age 40.0.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Milwaukee Brewers audience in United States
MetricValue
Female38.0%
Male62.0%
Average age40.0
Estimated audience size16.3M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Milwaukee Brewers audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4420%
45-5421%
55+20%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Milwaukee Brewers audience comes from United States.

Worldwide audience distribution share by country for Milwaukee Brewers
CountryShare
United States89.5%
Mexico2.5%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Milwaukee Brewers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4.5M32.25×
02Illinois~1.5M2.10×
03Iowa~200K1.48×
04Minnesota~300K0.93×
05Indiana~300K0.77×
06Missouri~200K0.65×
07Montana~30K0.62×
08South Dakota~30K0.59×
09Arizona~200K0.52×
10Michigan~200K0.48×
11Wyoming~10K0.46×
12North Dakota~20K0.45×
13Alaska~20K0.45×
14Pennsylvania~300K0.44×
15Kentucky~90K0.42×
16Ohio~200K0.39×
17Nevada~60K0.38×
18Delaware~20K0.38×
19Nebraska~30K0.36×
20Tennessee~100K0.35×
21Florida~300K0.33×
22Colorado~90K0.32×
23Arkansas~50K0.32×
24Idaho~30K0.29×
25New Mexico~30K0.28×
26South Carolina~70K0.26×
27Mississippi~40K0.26×
28Kansas~40K0.26×
29West Virginia~20K0.26×
30New Jersey~100K0.25×
31Washington~90K0.24×
32Hawaii~20K0.24×
33North Carolina~100K0.23×
34Maine~20K0.23×
35Vermont~7K0.23×
36California~400K0.22×
37Oregon~40K0.22×
38Virginia~90K0.21×
39Alabama~50K0.21×
40Utah~30K0.21×
41Georgia~100K0.20×
42Oklahoma~40K0.19×
43New Hampshire~10K0.19×
44Louisiana~40K0.18×
45Connecticut~30K0.18×
46Rhode Island~9K0.18×
47Texas~200K0.17×
48New York~200K0.17×
49Massachusetts~60K0.16×
50Maryland~50K0.15×
Fig. 06

Affinity by region

Affinity by region — Milwaukee Brewers, United States
0.15×1.00×32.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Milwaukee Brewers audience vs. the country average
#·InterestCategoryAffinity×
01Wisconsin Badgers men's basketballSports33.14×
02Texas A&M Aggies baseballSports29.82×
03Mississippi State Bulldogs baseballSports28.64×
04Pittsburgh PiratesSports25.43×
05Wisconsin BadgersSports25.16×
06Associated Banc-CorpBusiness & Career23.28×
07Good Morning (film)Movies & TV23.21×
08Festival FoodsShopping22.32×
09PackersNewsSports20.94×
10Seattle MarinersSports20.34×
11Detroit TigersSports17.67×
12Kwik TripShopping17.63×
13Texas Rangers (baseball)Sports15.51×
14University of Wisconsin–MadisonBusiness & Career14.71×
15Kansas City RoyalsSports10.04×
16Green Bay PackersSports5.57×
17SoccerSports2.63×
18CultureLiterature2.10×
19Food and drinkFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Milwaukee Brewers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Milwaukee Brewers audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.35×
SpiritualityBALANCE1.34×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Milwaukee Brewers audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
Design AffinityPREMIUM0.72×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

See Milwaukee Brewers audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Milwaukee Brewers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/milwaukee-brewers-19094” · Methodology