Rascasse Audience Intelligence

In-N-Out Burger Target Market in United States

In-N-Out Burger has an estimated audience of 47.6M people in United States.

#7among Fast food restaurants in United States#46among brands in United States#41in Food & Beverages

The average In-N-Out Burger fan in United States is 38.4 years old, more female, and lives primarily in California.

By number of fans, In-N-Out Burger ranks #7 among the 89 objects in Fast food restaurants in United States — 91.6× the group median.

Its fans are 0.8 years younger than the group average of 39.2.

Women make up 56.1% of the fan base, 1.0 percentage points more than the group average.

Compared with the other 88 objects in Fast food restaurants, In-N-Out Burger fans stand out for their interest in Carl's Jr., Culver's and Waffle House.

Most fans live in California, Texas, Arizona.

Top affinities include Carl's Jr., Jack in the Box, Culver's, with strongest over-indexing on Carl's Jr. (3.48× the country average).

Demographically, the In-N-Out Burger audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical In-N-Out Burger fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Carl's Jr..

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
47.6M
in United States
Gender
56.1%♀
43.9% male
Age
38.4
average years
Country rank
#431
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of In-N-Out Burger

56.1% are female, 43.9% are male, average age 38.4.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for In-N-Out Burger audience in United States
MetricValue
Female56.1%
Male43.9%
Average age38.4
Estimated audience size47.6M
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the In-N-Out Burger audience in United States
Age bracketShare%
16-2424%
25-3420%
35-4419%
45-5419%
55+18%
Fig. 04

Worldwide distribution

95.4%

of the worldwide In-N-Out Burger audience comes from United States.

Worldwide audience distribution share by country for In-N-Out Burger
CountryShare
United States95.4%
Canada2.9%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

In-N-Out Burger customers by region in United States
#RegionReachAffinity×
01Nevada~2.5M10.57×
02California~30M9.01×
03Arizona~5.5M6.01×
04Utah~2.5M5.19×
05Colorado~3M3.63×
06Texas~9M2.83×
07Oregon~1.5M2.58×
08Idaho~600K2.16×
09Tennessee~2M1.96×
10Washington~1.5M1.16×
11New Mexico~100K0.45×
12Wyoming~40K0.44×
13Hawaii~70K0.34×
14Oklahoma~200K0.27×
15Vermont~20K0.26×
16Alaska~20K0.23×
17Montana~30K0.22×
18North Dakota~20K0.21×
19Georgia~300K0.20×
20Kansas~80K0.20×
21South Dakota~30K0.20×
22Kentucky~100K0.19×
23Arkansas~80K0.19×
24Nebraska~50K0.19×
25Alabama~100K0.17×
26Rhode Island~30K0.17×
27Delaware~20K0.17×
28Illinois~300K0.16×
29Missouri~100K0.16×
30Louisiana~100K0.16×
31West Virginia~40K0.16×
32Maine~30K0.16×
33Mississippi~60K0.15×
34New Hampshire~30K0.15×
35Florida~400K0.14×
36Indiana~100K0.14×
37New York~400K0.13×
38Virginia~200K0.13×
39Minnesota~100K0.13×
40South Carolina~100K0.13×
41Iowa~60K0.13×
42North Carolina~200K0.12×
43New Jersey~200K0.12×
44Ohio~200K0.11×
45Michigan~200K0.11×
46Massachusetts~100K0.11×
47Maryland~100K0.11×
48Wisconsin~90K0.11×
49Connecticut~60K0.11×
50Pennsylvania~200K0.10×
Fig. 06

Affinity by region

Affinity by region — In-N-Out Burger, United States
0.10×1.00×10.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the In-N-Out Burger audience vs. the country average
#·InterestCategoryAffinity×
01Carl's Jr.Food & Beverages3.48×
02Jack in the BoxFood & Beverages2.69×
03Culver'sFood & Beverages2.52×
04Waffle HouseFood & Beverages2.44×
05WhataburgerFood & Beverages2.43×
06Popeyes Louisiana KitchenFood & Beverages2.34×
07Raising Cane's Chicken FingersFood & Beverages2.19×
08Chick-fil-AFood & Beverages2.09×
09Arby'sFood & Beverages2.08×
10KFCFood & Beverages1.90×
11Wendy'sFood & Beverages1.89×
12WingstopFood & Beverages1.89×
13Taco BellFood & Beverages1.84×
14Panera BreadFood & Beverages1.84×
15McDonald'sFood & Beverages1.77×
16SubwayFood & Beverages1.65×
17Burger KingFood & Beverages1.61×
18Texas RoadhouseFood & Beverages1.58×
19Domino's PizzaFood & Beverages1.56×
20Five BelowShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the In-N-Out Burger audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the In-N-Out Burger audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.29×
Convenience OrientationPREMIUM1.16×
Urban LifestyleOPEN1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the In-N-Out Burger audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Risk AppetiteTHRILL0.84×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in In-N-Out Burger over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/in-n-out-burger-11326” · Methodology