Rascasse Audience Intelligence

New York Rangers Fan Demographics in United States

New York Rangers has an estimated audience of 4.1M people in United States.

#18among Ice hockey in United States
#154among teams in United States#698in Sports

The average New York Rangers fan in United States is 40.1 years old, more male, and lives primarily in New York.

By number of fans, New York Rangers ranks #13 among the 33 NHL teams in United States.

Its fans are 1.8 years older than the group average of 38.3.

Compared with the other 32 NHL teams, New York Rangers fans stand out for their interest in Artemi Panarin, Mika Zibanejad and Mats Zuccarello.

In Q3/2026, search interest was −4.1% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: March, April and May account for 37% of the year's searches, August is the quietest month.

Most fans live in New York, New Jersey, Florida.

Top affinities include Artemi Panarin, Mika Zibanejad, Mats Zuccarello, with strongest over-indexing on Artemi Panarin (85.78× the country average).

Demographically, the New York Rangers audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Sports Activity, Community Orientation.

The typical New York Rangers fan in United States is more male, around 40.1 years old, with strong Sports Activity tendencies and a notable affinity for Artemi Panarin.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.1M
in United States
Gender
33.8%♀
66.2% male
Age
40.1
average years
Country rank
#8069
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New York Rangers fans

33.8% are female, 66.2% are male, average age 40.1.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for New York Rangers audience in United States
MetricValue
Female33.8%
Male66.2%
Average age40.1
Estimated audience size4.1M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the New York Rangers audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4418%
45-5420%
55+22%
Fig. 04

Worldwide distribution

63.0%

of the worldwide New York Rangers audience comes from United States.

Worldwide audience distribution share by country for New York Rangers
CountryShare
United States63.0%
Canada18.4%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Rangers fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M6.92×
02New Jersey~700K5.97×
03Connecticut~200K5.30×
04Vermont~20K2.00×
05Delaware~20K1.79×
06Pennsylvania~300K1.76×
07Florida~400K1.36×
08Rhode Island~20K1.27×
09South Carolina~80K1.25×
10North Carolina~200K1.20×
11Maine~20K1.18×
12Massachusetts~100K1.14×
13New Hampshire~20K1.12×
14Virginia~100K0.95×
15Montana~10K0.95×
16Nevada~40K0.93×
17Colorado~60K0.82×
18North Dakota~8K0.82×
19Maryland~50K0.70×
20Ohio~100K0.67×
21Washington, District of Columbia~6K0.66×
22Minnesota~40K0.65×
23Alaska~6K0.63×
24Arizona~60K0.60×
25West Virginia~10K0.56×
26South Dakota~6K0.55×
27Hawaii~9K0.54×
28Tennessee~50K0.51×
29Iowa~20K0.51×
30Georgia~70K0.50×
31Michigan~60K0.50×
32New Mexico~10K0.49×
33Idaho~10K0.49×
34Kansas~20K0.48×
35Utah~20K0.47×
36Illinois~70K0.46×
37Nebraska~10K0.44×
38Wisconsin~30K0.43×
39Missouri~30K0.42×
40Mississippi~20K0.42×
41Indiana~30K0.41×
42Washington~40K0.40×
43Alabama~20K0.40×
44Kentucky~20K0.39×
45Oregon~20K0.38×
46Arkansas~10K0.38×
47Louisiana~20K0.37×
48California~200K0.33×
49Oklahoma~20K0.32×
50Texas~90K0.31×
Fig. 06

Affinity by region

Affinity by region — New York Rangers, United States
0.31×1.00×6.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Rangers audience vs. the country average
#·InterestCategoryAffinity×
01Artemi PanarinSports85.78×
02Mika ZibanejadSports85.78×
03Mats ZuccarelloSports81.66×
04Henrik LundqvistSports59.38×
05Connor McDavidSports53.62×
06Ottawa SenatorsSports50.21×
07Calgary FlamesSports44.12×
08Toronto Maple LeafsSports38.06×
09New York IslandersSports27.03×
10New Jersey DevilsSports24.26×
11Sidney CrosbySports23.28×
12Edmonton OilersSports20.92×
13USA HockeySports20.41×
14Stanley Cup playoffsSports19.71×
15NHL (video game series)Games19.25×
16Montreal CanadiensSports18.91×
17Buffalo SabresSports15.54×
18Jack HughesSports13.81×
19Dallas StarsSports12.79×
20Detroit Red WingsSports11.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Rangers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Rangers audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.21×
Community OrientationOPEN1.16×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Rangers audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Need for SecurityCONSERVATISM0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Rangers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-york-rangers-10101” · Methodology