A data profile of the people who buy, follow and care about Kuantan in Malaysia — modelled from more than twelve digital signal sources. Kuantan has an estimated audience of 2,137,459 people in Malaysia.
The average Kuantan fan in Malaysia is 39.1 years old, balanced, and lives primarily in Pahang.
The audience is concentrated in Pahang, Selangor, Kuala Lumpur.
Top brand affinities include YouTube, Cooking, Energy, with strongest over-indexing on YouTube (2.17× the country average).
Demographically, the Kuantan audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kuantan fan in Malaysia is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for YouTube.
The key figures that characterise the Kuantan profile in Malaysia.
46.9% are female, 53.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.1 |
| Estimated audience size | 2,137,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Kuantan audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 75.0% |
| Indonesia | 5.4% |
| United States | 3.1% |
Where the Kuantan audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pahang | ~600K | 6.23× | |
| 02 | Terengganu | ~200K | 2.32× | |
| 03 | Kuala Lumpur | ~400K | 0.97× | |
| 04 | Selangor | ~500K | 0.88× | |
| 05 | Negeri Sembilan | ~80K | 0.76× | |
| 06 | Labuan | ~10K | 0.76× | |
| 07 | Kelantan | ~80K | 0.74× | |
| 08 | Johor | ~200K | 0.73× | |
| 09 | Putrajaya | ~8K | 0.68× | |
| 10 | Malacca | ~50K | 0.67× | |
| 11 | Perlis | ~20K | 0.58× | |
| 12 | Perak | ~100K | 0.57× | |
| 13 | Penang | ~60K | 0.45× | |
| 14 | Kedah | ~60K | 0.44× | |
| 15 | Sabah | ~60K | 0.30× | |
| 16 | Sarawak | ~50K | 0.30× |
The strongest cross-interests of the Kuantan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fasting | Health | 2.84× | ||
| 02 | Energy | Home & Garden | 2.51× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.25× | ||
| 04 | Documentary movies | Movies & TV | 2.24× | ||
| 05 | Boutiques | Fashion & Accessoires | 2.19× | ||
| 06 | Drama movies | Movies & TV | 2.18× | ||
| 07 | YouTube | Movies & TV | 2.17× | ||
| 08 | Home improvement | Home & Garden | 2.10× | ||
| 09 | Coupons | Shopping | 2.10× | ||
| 10 | Religion | Business & Career | 2.08× | ||
| 11 | Cooking | Food & Beverages | 2.06× | ||
| 12 | Handbags | Fashion & Accessoires | 2.06× | ||
| 13 | Home Appliances | Home & Garden | 1.99× | ||
| 14 | Pop music | Music & Radio | 1.97× | ||
| 15 | Action movies | Movies & TV | 1.95× | ||
| 16 | Fast food | Food & Beverages | 1.92× | ||
| 17 | Rock music | Music & Radio | 1.87× | ||
| 18 | Comedy movies | Movies & TV | 1.86× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Malaysiakini | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.33× | |
| Creativity | OPEN | 1.31× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
Kuantan has an estimated audience of 2,137,459 people in Malaysia, concentrated in Pahang and Selangor.
46.9% of Kuantan fans are female, 53.1% are male, with an average age of 39.1 years.
Kuantan fans show strongest brand affinity for YouTube (2.17×), Cooking (2.06×), and Energy (2.51×) over the country average.
Kuantan fans in Malaysia are most concentrated in Pahang (reach ~600K), Selangor (reach ~500K), and Kuala Lumpur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kuantan itself, the audience over-indexes on Cooking (2.06×), Energy (2.51×), Drama movies (2.18×), and Boutiques (2.19×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Kuantan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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