A data profile of the people who buy, follow and care about Kuching in Malaysia — modelled from more than twelve digital signal sources. Kuching has an estimated audience of 2,485,087 people in Malaysia.
The average Kuching fan in Malaysia is 38.2 years old, balanced, and lives primarily in Sarawak.
The audience is concentrated in Sarawak, Selangor, Kuala Lumpur.
Top brand affinities include YouTube, Cooking, Home improvement, with strongest over-indexing on YouTube (1.85× the country average).
Demographically, the Kuching audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kuching fan in Malaysia is balanced, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for YouTube.
The key figures that characterise the Kuching profile in Malaysia.
49.9% are female, 50.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 38.2 |
| Estimated audience size | 2,485,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 15% |
Where the Kuching audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~2M | 8.51× | |
| 02 | Sabah | ~200K | 0.93× | |
| 03 | Kuala Lumpur | ~400K | 0.90× | |
| 04 | Labuan | ~20K | 0.76× | |
| 05 | Selangor | ~500K | 0.74× | |
| 06 | Perlis | ~30K | 0.72× | |
| 07 | Putrajaya | ~9K | 0.68× | |
| 08 | Penang | ~90K | 0.62× | |
| 09 | Johor | ~200K | 0.59× | |
| 10 | Negeri Sembilan | ~60K | 0.53× | |
| 11 | Pahang | ~60K | 0.52× | |
| 12 | Malacca | ~50K | 0.52× | |
| 13 | Terengganu | ~50K | 0.50× | |
| 14 | Perak | ~100K | 0.49× | |
| 15 | Kelantan | ~60K | 0.49× | |
| 16 | Kedah | ~80K | 0.47× |
The strongest cross-interests of the Kuching audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 2.39× | ||
| 02 | Documentary movies | Movies & TV | 2.13× | ||
| 03 | Energy | Home & Garden | 2.10× | ||
| 04 | Home improvement | Home & Garden | 2.02× | ||
| 05 | Horror movies | Movies & TV | 2.02× | ||
| 06 | Drama movies | Movies & TV | 1.94× | ||
| 07 | Religion | Business & Career | 1.86× | ||
| 08 | YouTube | Movies & TV | 1.85× | ||
| 09 | Home Appliances | Home & Garden | 1.83× | ||
| 10 | Anime movies | Movies & TV | 1.83× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.82× | ||
| 12 | Action movies | Movies & TV | 1.79× | ||
| 13 | Coupons | Shopping | 1.77× | ||
| 14 | Cooking | Food & Beverages | 1.74× | ||
| 15 | Fast food | Food & Beverages | 1.71× | ||
| 16 | Handbags | Fashion & Accessoires | 1.71× | ||
| 17 | Pop music | Music & Radio | 1.68× | ||
| 18 | Comedy movies | Movies & TV | 1.63× | ||
| 19 | Rock music | Music & Radio | 1.62× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.30× | |
| Creativity | OPEN | 1.23× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Kuching has an estimated audience of 2,485,087 people in Malaysia, concentrated in Sarawak and Selangor.
49.9% of Kuching fans are female, 50.1% are male, with an average age of 38.2 years.
Kuching fans show strongest brand affinity for YouTube (1.85×), Cooking (1.74×), and Home improvement (2.02×) over the country average.
Kuching fans in Malaysia are most concentrated in Sarawak (reach ~2M), Selangor (reach ~500K), and Kuala Lumpur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kuching itself, the audience over-indexes on Cooking (1.74×), Home improvement (2.02×), Energy (2.1×), and Drama movies (1.94×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Kuching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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