A data profile of the people who buy, follow and care about Temperature in Malaysia — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 1,977,903 people in Malaysia.
The average Temperature fan in Malaysia is 40.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Google Drive, Blood vessel, with strongest over-indexing on Politics (1.6× the country average).
Demographically, the Temperature audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Temperature fan in Malaysia is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Temperature profile in Malaysia.
51.8% are female, 48.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.6 |
| Estimated audience size | 1,977,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Temperature audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
Where the Temperature audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~90K | 1.10× | |
| 02 | Kelantan | ~100K | 1.08× | |
| 03 | Pahang | ~100K | 1.05× | |
| 04 | Negeri Sembilan | ~100K | 1.04× | |
| 05 | Kedah | ~100K | 1.02× | |
| 06 | Perak | ~200K | 0.99× | |
| 07 | Sabah | ~200K | 0.98× | |
| 08 | Penang | ~100K | 0.98× | |
| 09 | Sarawak | ~200K | 0.97× | |
| 10 | Johor | ~200K | 0.95× | |
| 11 | Selangor | ~500K | 0.90× | |
| 12 | Kuala Lumpur | ~300K | 0.90× |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air fryer | Food & Beverages | 2.81× | ||
| 02 | Statistics | Business & Career | 2.69× | ||
| 03 | Uric acid | Health | 2.51× | ||
| 04 | HVAC | Home & Garden | 2.47× | ||
| 05 | Blood vessel | Health | 2.41× | ||
| 06 | Instant noodle | Food & Beverages | 2.24× | ||
| 07 | Weather | Home & Garden | 2.14× | ||
| 08 | Mineral water | Food & Beverages | 1.89× | ||
| 09 | Netherlands | Travel & Leisure | 1.80× | ||
| 10 | Social science | Business & Career | 1.70× | ||
| 11 | Google Drive | Technology & Electronics | 1.69× | ||
| 12 | Water purification | Food & Beverages | 1.62× | ||
| 13 | Politics | Politics & Society | 1.60× | ||
| 14 | Stainless steel | Home & Garden | 1.60× | ||
| 15 | Innovation | Business & Career | 1.60× | ||
| 16 | Sociology | Business & Career | 1.58× | ||
| 17 | Water filter | Food & Beverages | 1.56× | ||
| 18 | Genetics | Kids & Family | 1.55× | ||
| 19 | Crystal | Fashion & Accessoires | 1.54× | ||
| 20 | Refrigerator | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Temperature has an estimated audience of 1,977,903 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.8% of Temperature fans are female, 48.2% are male, with an average age of 40.6 years.
Temperature fans show strongest brand affinity for Politics (1.6×), Google Drive (1.69×), and Blood vessel (2.41×) over the country average.
Temperature fans in Malaysia are most concentrated in Selangor (reach ~500K), Kuala Lumpur (reach ~300K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Temperature itself, the audience over-indexes on Google Drive (1.69×), Blood vessel (2.41×), Refrigerator (1.53×), and HVAC (2.47×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.