A data profile of the people who buy, follow and care about Temperature in Australia — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 3,825,544 people in Australia.
Temperature has an estimated audience of 3,825,544 people in Australia. 57.7% are female, 42.3% are male, average age 44.3. Top brand affinities: Aldi, Refrigerator, Wikipedia, Microwave oven, Real property.
Top brand affinities include Aldi, Refrigerator, Wikipedia, with strongest over-indexing on Aldi (1.67× the country average).
Demographically, the Temperature audience skews more female with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Individualism.
The typical Temperature fan in Australia is more female, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Aldi.
The key figures that characterise the Temperature profile in Australia.
57.7% are female, 42.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.3 |
| Estimated audience size | 3,825,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Temperature audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.11× | ||
| 02 | Photovoltaics | Home & Garden | 2.04× | ||
| 03 | Aromatherapy | Home & Garden | 1.95× | ||
| 04 | Refrigerator | Home & Garden | 1.85× | ||
| 05 | Blanket | Home & Garden | 1.82× | ||
| 06 | Fertilizer | Home & Garden | 1.78× | ||
| 07 | Wikipedia | Internet & Social Media | 1.73× | ||
| 08 | Lawn mower | Home & Garden | 1.73× | ||
| 09 | Hardware store | Home & Garden | 1.70× | ||
| 10 | Window blind | Home & Garden | 1.68× | ||
| 11 | Aldi | Shopping | 1.67× | ||
| 12 | Public security | Politics & Society | 1.65× | ||
| 13 | Cappuccino | Food & Beverages | 1.62× | ||
| 14 | Herbalism | Health | 1.59× | ||
| 15 | Ancient Egypt | Politics & Society | 1.57× | ||
| 16 | Innovation | Business & Career | 1.53× | ||
| 17 | Air pollution | Health | 1.53× | ||
| 18 | Essential oil | Home & Garden | 1.52× | ||
| 19 | Stainless steel | Home & Garden | 1.51× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.43× | |
| Individualism | JOY | 1.35× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.