A data profile of the people who buy, follow and care about Efteling in Netherlands — modelled from more than twelve digital signal sources. Efteling has an estimated audience of 1,831,849 people in Netherlands.
The average Efteling fan in Netherlands is 43.1 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, North Holland.
Top brand affinities include HEMA, Albert Heijn, Kruidvat, with strongest over-indexing on HEMA (1.99× the country average).
Demographically, the Efteling audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Efteling fan in Netherlands is more female, around 43.1 years old, with strong Individualism tendencies and a notable affinity for HEMA.
The key figures that characterise the Efteling profile in Netherlands.
71.9% are female, 28.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 43.1 |
| Estimated audience size | 1,831,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Efteling audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 40.0% |
| Belgium | 19.6% |
| Germany | 9.0% |
Where the Efteling audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~700K | 2.44× | |
| 02 | Zuid-Holland | ~600K | 1.28× | |
| 03 | Limburg | ~100K | 1.20× | |
| 04 | Gelderland | ~300K | 1.15× | |
| 05 | Zeeland | ~40K | 1.04× | |
| 06 | North Holland | ~300K | 0.85× | |
| 07 | Flevoland | ~40K | 0.85× | |
| 08 | Utrecht | ~100K | 0.84× | |
| 09 | Overijssel | ~90K | 0.71× | |
| 10 | Drenthe | ~30K | 0.61× | |
| 11 | Friesland | ~40K | 0.60× | |
| 12 | Groningen | ~30K | 0.46× |
The strongest cross-interests of the Efteling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social Deal | Politics & Society | 2.03× | ||
| 02 | Lego | Kids & Family | 2.02× | ||
| 03 | HEMA | Shopping | 1.99× | ||
| 04 | MS Mode | Fashion & Accessoires | 1.98× | ||
| 05 | Home Interior Design | Home & Garden | 1.96× | ||
| 06 | Playground | Kids & Family | 1.90× | ||
| 07 | Architecture & Design | Business & Career | 1.88× | ||
| 08 | Libelle | Pets & Animals | 1.84× | ||
| 09 | Toddler | Kids & Family | 1.76× | ||
| 10 | Nuclear family | Kids & Family | 1.76× | ||
| 11 | Cottage | Travel & Leisure | 1.75× | ||
| 12 | Center Parcs | Travel & Leisure | 1.73× | ||
| 13 | Marco Borsato | Music & Radio | 1.64× | ||
| 14 | Solar panel | Home & Garden | 1.60× | ||
| 15 | postcode loterij | Games | 1.59× | ||
| 16 | Shownieuws | Movies & TV | 1.57× | ||
| 17 | Kruidvat | Shopping | 1.55× | ||
| 18 | RTL Boulevard | Movies & TV | 1.53× | ||
| 19 | Albert Heijn | Shopping | 1.51× | ||
| 20 | Primark | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Need for Security | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.79× | |
| Sustainability | BALANCE | 0.81× |
Efteling has an estimated audience of 1,831,849 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
71.9% of Efteling fans are female, 28.1% are male, with an average age of 43.1 years.
Efteling fans show strongest brand affinity for HEMA (1.99×), Albert Heijn (1.51×), and Kruidvat (1.55×) over the country average.
Efteling fans in Netherlands are most concentrated in North Brabant (reach ~700K), Zuid-Holland (reach ~600K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Efteling itself, the audience over-indexes on Albert Heijn (1.51×), Kruidvat (1.55×), postcode loterij (1.59×), and Primark (1.5×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Efteling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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