A data profile of the people who buy, follow and care about WNBA in Netherlands — modelled from more than twelve digital signal sources. WNBA has an estimated audience of 52,907 people in Netherlands.
The average WNBA fan in Netherlands is 39.6 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include England national football team, 2. Bundesliga, Kevin Durant, with strongest over-indexing on England national football team (11.92× the country average).
Demographically, the WNBA audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical WNBA fan in Netherlands is more male, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for England national football team.
The key figures that characterise the WNBA profile in Netherlands.
39.9% are female, 60.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 39.6 |
| Estimated audience size | 52,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide WNBA audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 72.4% |
| Canada | 4.9% |
| Australia | 3.4% |
Where the WNBA audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~20K | 2.01× | |
| 02 | Zuid-Holland | ~20K | 1.54× | |
| 03 | Flevoland | ~2K | 1.35× | |
| 04 | Groningen | ~2K | 1.18× | |
| 05 | Gelderland | ~6K | 0.97× | |
| 06 | Limburg | ~3K | 0.95× | |
| 07 | North Brabant | ~8K | 0.92× | |
| 08 | Friesland | ~2K | 0.82× | |
| 09 | Overijssel | ~3K | 0.81× | |
| 10 | Zeeland | <1K | 0.80× | |
| 11 | Drenthe | ~1K | 0.77× | |
| 12 | Utrecht | ~3K | 0.62× |
The strongest cross-interests of the WNBA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIBA EuroBasket | Sports | 39.65× | ||
| 02 | Kevin Durant | Sports | 23.11× | ||
| 03 | 11 Freunde | Sports | 22.79× | ||
| 04 | Royal Antwerp F.C. | Sports | 18.57× | ||
| 05 | 2. Bundesliga | Sports | 16.19× | ||
| 06 | Bayer 04 Leverkusen | Sports | 12.84× | ||
| 07 | England national football team | Sports | 11.92× | ||
| 08 | France national football team | Sports | 10.82× | ||
| 09 | Pep Guardiola | Sports | 9.63× | ||
| 10 | Top 14 | Sports | 8.35× | ||
| 11 | Brazil national football team | Sports | 7.42× | ||
| 12 | NBA Finals | Sports | 6.70× | ||
| 13 | Las Vegas | Travel & Leisure | 5.28× | ||
| 14 | Eredivisie | Sports | 3.13× | ||
| 15 | Go Ahead Eagles | Sports | 2.52× | ||
| 16 | Voetbal International | Sports | 2.09× | ||
| 17 | voetbalzone | Sports | 1.90× | ||
| 18 | Voetbalprimeur | Sports | 1.85× | ||
| 19 | FIFA World Cup | Sports | 1.78× | ||
| 20 | Shopping and fashion | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.67× | |
| Spirituality | BALANCE | 1.50× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.52× | |
| Pet Ownership | JOY | 0.56× | |
| Indulgence | JOY | 0.58× |
WNBA has an estimated audience of 52,907 people in Netherlands, concentrated in North Holland and Zuid-Holland.
39.9% of WNBA fans are female, 60.1% are male, with an average age of 39.6 years.
WNBA fans show strongest brand affinity for England national football team (11.92×), 2. Bundesliga (16.19×), and Kevin Durant (23.11×) over the country average.
WNBA fans in Netherlands are most concentrated in North Holland (reach ~20K), Zuid-Holland (reach ~20K), and North Brabant (reach ~8K). These three regions account for the largest share of the active audience.
Beyond WNBA itself, the audience over-indexes on 2. Bundesliga (16.19×), Kevin Durant (23.11×), Royal Antwerp F.C. (18.57×), and Eredivisie (3.13×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for WNBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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