A data profile of the people who buy, follow and care about MatPrat in Norway — modelled from more than twelve digital signal sources. MatPrat has an estimated audience of 729,678 people in Norway.
MatPrat has an estimated audience of 729,678 people in Norway. 76.4% are female, 23.6% are male, average age 44.3. Top brand affinities: Biltema, IKEA, Ticketmaster, Gina Tricot, KappAhl.
Top brand affinities include Biltema, IKEA, Ticketmaster, with strongest over-indexing on Biltema (2.15× the country average).
Demographically, the MatPrat audience skews more female with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical MatPrat fan in Norway is more female, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the MatPrat profile in Norway.
76.4% are female, 23.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 44.3 |
| Estimated audience size | 729,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 25% |
The strongest cross-interests of the MatPrat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Creuset | Home & Garden | 3.77× | ||
| 02 | Ticketmaster | Travel & Leisure | 2.94× | ||
| 03 | Biltema | Business & Career | 2.15× | ||
| 04 | Hoodie | Fashion & Accessoires | 1.87× | ||
| 05 | Swimming pool | Sports | 1.84× | ||
| 06 | Lego | Kids & Family | 1.82× | ||
| 07 | Hardware store | Home & Garden | 1.79× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.75× | ||
| 09 | Organic food | Food & Beverages | 1.65× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.63× | ||
| 11 | Lunch | Food & Beverages | 1.62× | ||
| 12 | Discount stores | Shopping | 1.58× | ||
| 13 | Ice cream | Food & Beverages | 1.58× | ||
| 14 | H&M | Shopping | 1.55× | ||
| 15 | Island | Travel & Leisure | 1.55× | ||
| 16 | IKEA | Home & Garden | 1.52× | ||
| 17 | Barbecue | Food & Beverages | 1.52× | ||
| 18 | Baking | Food & Beverages | 1.52× | ||
| 19 | Vegetable | Food & Beverages | 1.51× | ||
| 20 | Supermarket | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.41× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Price Sensitivity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Community Orientation | OPEN | 0.91× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for MatPrat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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