A data profile of the people who buy, follow and care about Import in Poland — modelled from more than twelve digital signal sources. Import has an estimated audience of 1,464,571 people in Poland.
Import has an estimated audience of 1,464,571 people in Poland. 24.8% are female, 75.2% are male, average age 41.9. Top brand affinities: Used car, Kia Sportage, WhatsApp, Solar energy, Škoda Auto.
Top brand affinities include Used car, Kia Sportage, WhatsApp, with strongest over-indexing on Used car (2.48× the country average).
Demographically, the Import audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.
The typical Import fan in Poland is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Import profile in Poland.
24.8% are female, 75.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 41.9 |
| Estimated audience size | 1,464,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Import audience comes from Poland.
| Country | Share |
|---|---|
| United States | 9.0% |
| Brazil | 7.5% |
| Vietnam | 5.5% |
The strongest cross-interests of the Import audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dodge Durango | Cars & Mobility | 4.40× | ||
| 02 | Audi A3 | Cars & Mobility | 3.58× | ||
| 03 | Audi A5 | Cars & Mobility | 3.52× | ||
| 04 | Audi Q5 | Cars & Mobility | 3.39× | ||
| 05 | Audi A6 | Cars & Mobility | 3.27× | ||
| 06 | Kia Sportage | Cars & Mobility | 2.96× | ||
| 07 | Dubai | Travel & Leisure | 2.59× | ||
| 08 | Carcare | Cars & Mobility | 2.53× | ||
| 09 | Used car | Cars & Mobility | 2.48× | ||
| 10 | Hatchback | Cars & Mobility | 2.45× | ||
| 11 | Solar energy | Home & Garden | 2.38× | ||
| 12 | Volvo XC60 | Cars & Mobility | 2.29× | ||
| 13 | Lexus | Cars & Mobility | 2.28× | ||
| 14 | Hyundai | Cars & Mobility | 2.15× | ||
| 15 | Cyfrowy Polsat | Movies & TV | 1.84× | ||
| 16 | Internet & Social Media | 1.71× | |||
| 17 | Polsat | Movies & TV | 1.69× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.68× | ||
| 19 | Toyota | Cars & Mobility | 1.66× | ||
| 20 | SUVs | Cars & Mobility | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Risk Appetite | THRILL | 1.22× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Sustainability | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Import. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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