A data profile of the people who buy, follow and care about Kielce in Poland — modelled from more than twelve digital signal sources. Kielce has an estimated audience of 1,520,943 people in Poland.
Kielce has an estimated audience of 1,520,943 people in Poland. 48.5% are female, 51.5% are male, average age 37.2. Top brand affinities: Shopping and fashion, Lech Poznań, RTV Euro AGD, MBank, Ekstraklasa.
Top brand affinities include Shopping and fashion, Lech Poznań, RTV Euro AGD, with strongest over-indexing on Shopping and fashion (2.49× the country average).
Demographically, the Kielce audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical Kielce fan in Poland is balanced, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Kielce profile in Poland.
48.5% are female, 51.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.2 |
| Estimated audience size | 1,520,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Kielce audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 87.5% |
| Germany | 3.6% |
| United Kingdom | 2.3% |
The strongest cross-interests of the Kielce audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.49× | ||
| 02 | Flightradar24 | Travel & Leisure | 2.49× | ||
| 03 | Ford Kuga | Cars & Mobility | 2.49× | ||
| 04 | Alfa Romeo | Cars & Mobility | 2.49× | ||
| 05 | Gasoline | Cars & Mobility | 2.49× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 2.49× | ||
| 07 | Rallying | Sports | 2.39× | ||
| 08 | TVN Turbo | Movies & TV | 2.35× | ||
| 09 | Hatchback | Cars & Mobility | 2.18× | ||
| 10 | Kia Sportage | Cars & Mobility | 1.98× | ||
| 11 | Ekstraklasa | Sports | 1.90× | ||
| 12 | Lech Poznań | Sports | 1.84× | ||
| 13 | MBank | Business & Career | 1.65× | ||
| 14 | BNP Paribas | Business & Career | 1.65× | ||
| 15 | Internet & Social Media | 1.62× | |||
| 16 | RTV Euro AGD | Shopping | 1.60× | ||
| 17 | Mixed martial arts | Sports | 1.59× | ||
| 18 | Filmweb | Movies & TV | 1.56× | ||
| 19 | Game consoles | Technology & Electronics | 1.52× | ||
| 20 | CAC 40 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Spirituality | BALANCE | 1.20× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Kielce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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