A data profile of the people who buy, follow and care about Metal in Poland — modelled from more than twelve digital signal sources. Metal has an estimated audience of 1,390,504 people in Poland.
Metal has an estimated audience of 1,390,504 people in Poland. 31.9% are female, 68.1% are male, average age 38.0. Top brand affinities: Black Sabbath, Renovation, Microsoft Surface, HVAC, Art jewelry.
Top brand affinities include Black Sabbath, Renovation, Microsoft Surface, with strongest over-indexing on Black Sabbath (4.55× the country average).
Demographically, the Metal audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Individualism.
The typical Metal fan in Poland is more male, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Black Sabbath.
The key figures that characterise the Metal profile in Poland.
31.9% are female, 68.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 38.0 |
| Estimated audience size | 1,390,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Metal audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Sabbath | Music & Radio | 4.55× | ||
| 02 | Vegetable Gardening | Food & Beverages | 3.91× | ||
| 03 | Microsoft Surface | Technology & Electronics | 2.68× | ||
| 04 | Chester Bennington | Music & Radio | 2.56× | ||
| 05 | City car | Cars & Mobility | 1.85× | ||
| 06 | Ozzy Osbourne | Music & Radio | 1.83× | ||
| 07 | Tiffany & Co. | Fashion & Accessoires | 1.77× | ||
| 08 | Art jewelry | Fashion & Accessoires | 1.75× | ||
| 09 | Local food | Food & Beverages | 1.70× | ||
| 10 | SodaStream | Food & Beverages | 1.65× | ||
| 11 | Electrolux | Home & Garden | 1.65× | ||
| 12 | Family car | Cars & Mobility | 1.64× | ||
| 13 | Renovation | Home & Garden | 1.59× | ||
| 14 | Lip gloss | Beauty & Wellness | 1.59× | ||
| 15 | HVAC | Home & Garden | 1.57× | ||
| 16 | Bedroom furniture | Home & Garden | 1.57× | ||
| 17 | Carcare | Cars & Mobility | 1.55× | ||
| 18 | Bonsai | Home & Garden | 1.55× | ||
| 19 | Central heating | Home & Garden | 1.52× | ||
| 20 | Self-defense | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Individualism | JOY | 1.29× | |
| Sustainability | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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