A data profile of the people who buy, follow and care about Metal in Australia — modelled from more than twelve digital signal sources. Metal has an estimated audience of 3,586,440 people in Australia.
Metal has an estimated audience of 3,586,440 people in Australia. 46.7% are female, 53.3% are male, average age 41.9. Top brand affinities: Wikipedia, Hardware store, Bass guitar, Mechanical engineering, Electric guitar.
Top brand affinities include Wikipedia, Hardware store, Bass guitar, with strongest over-indexing on Wikipedia (1.7× the country average).
Demographically, the Metal audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Metal fan in Australia is balanced, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Metal profile in Australia.
46.7% are female, 53.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.9 |
| Estimated audience size | 3,586,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Metal audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 2.56× | ||
| 02 | Sandra Bullock | Movies & TV | 2.33× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 1.95× | ||
| 04 | Air pollution | Health | 1.82× | ||
| 05 | Motorboat | Cars & Mobility | 1.80× | ||
| 06 | Lawn mower | Home & Garden | 1.72× | ||
| 07 | Wikipedia | Internet & Social Media | 1.70× | ||
| 08 | Public security | Politics & Society | 1.70× | ||
| 09 | Hardware store | Home & Garden | 1.69× | ||
| 10 | Jet ski | Sports | 1.69× | ||
| 11 | Mechanical engineering | Business & Career | 1.68× | ||
| 12 | Excavator | Cars & Mobility | 1.67× | ||
| 13 | Photovoltaics | Home & Garden | 1.64× | ||
| 14 | Bass guitar | Music & Radio | 1.62× | ||
| 15 | Electric guitar | Music & Radio | 1.62× | ||
| 16 | Electric vehicle | Cars & Mobility | 1.60× | ||
| 17 | Microwave oven | Home & Garden | 1.58× | ||
| 18 | Acoustic guitar | Music & Radio | 1.57× | ||
| 19 | TK Maxx | Shopping | 1.54× | ||
| 20 | Electric car | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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