A data profile of the people who buy, follow and care about Equine nutrition in Sweden — modelled from more than twelve digital signal sources. Equine nutrition has an estimated audience of 1,121,421 people in Sweden.
Equine nutrition has an estimated audience of 1,121,421 people in Sweden. 72.7% are female, 27.3% are male, average age 45.3. Top brand affinities: Sveriges Television, Hemnet, FEI World Equestrian Games, Horze, Gina Tricot.
Top brand affinities include Sveriges Television, Hemnet, FEI World Equestrian Games, with strongest over-indexing on Sveriges Television (1.88× the country average).
Demographically, the Equine nutrition audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.
The typical Equine nutrition fan in Sweden is more female, around 45.3 years old, with strong Pet Ownership tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Equine nutrition profile in Sweden.
72.7% are female, 27.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 45.3 |
| Estimated audience size | 1,121,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Equine nutrition audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.0% |
| Germany | 20.0% |
| United Kingdom | 7.0% |
The strongest cross-interests of the Equine nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horze | Sports | 17.45× | ||
| 02 | Show Jumping World Cup | Sports | 12.87× | ||
| 03 | FEI World Equestrian Games | Sports | 8.37× | ||
| 04 | Western riding | Sports | 5.63× | ||
| 05 | Veterinary medicine | Business & Career | 3.89× | ||
| 06 | Jotex | Shopping | 3.63× | ||
| 07 | Pet store | Pets & Animals | 3.27× | ||
| 08 | First-time buyer | Shopping | 2.64× | ||
| 09 | Crochet | Home & Garden | 2.04× | ||
| 10 | Pet food | Pets & Animals | 2.02× | ||
| 11 | Hemnet | Home & Garden | 1.90× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.90× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.88× | ||
| 14 | Science | Business & Career | 1.70× | ||
| 15 | Lindex | Fashion & Accessoires | 1.65× | ||
| 16 | Flower | Home & Garden | 1.63× | ||
| 17 | JYSK | Home & Garden | 1.59× | ||
| 18 | Circle K | Shopping | 1.58× | ||
| 19 | Ryanair | Travel & Leisure | 1.54× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.46× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Mindfulness | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.84× | |
| Career Orientation | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Equine nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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