A data profile of the people who buy, follow and care about Maldives in Sweden — modelled from more than twelve digital signal sources. Maldives has an estimated audience of 197,347 people in Sweden.
Maldives has an estimated audience of 197,347 people in Sweden. 60.7% are female, 39.3% are male, average age 46.9. Top brand affinities: Seychelles, Mauritius, Atlantis, The Palm, Dubai International Airport, Nordea.
Top brand affinities include Seychelles, Mauritius, Atlantis, The Palm, with strongest over-indexing on Seychelles (21.57× the country average).
Demographically, the Maldives audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Maldives fan in Sweden is more female, around 46.9 years old, with strong Travelling tendencies and a notable affinity for Seychelles.
The key figures that characterise the Maldives profile in Sweden.
60.7% are female, 39.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 46.9 |
| Estimated audience size | 197,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Maldives audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 11.3% |
| Italy | 7.5% |
| India | 6.9% |
The strongest cross-interests of the Maldives audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seychelles | Travel & Leisure | 21.57× | ||
| 02 | Mauritius | Travel & Leisure | 14.34× | ||
| 03 | Dubai International Airport | Travel & Leisure | 13.08× | ||
| 04 | Star Alliance | Travel & Leisure | 11.11× | ||
| 05 | Atlantis, The Palm | Travel & Leisure | 9.73× | ||
| 06 | Travel agency | Travel & Leisure | 3.62× | ||
| 07 | Holiday | Travel & Leisure | 2.54× | ||
| 08 | Momondo | Travel & Leisure | 2.28× | ||
| 09 | Beaches | Travel & Leisure | 2.13× | ||
| 10 | Ryanair | Travel & Leisure | 2.00× | ||
| 11 | Spas | Beauty & Wellness | 1.72× | ||
| 12 | Hotels | Travel & Leisure | 1.67× | ||
| 13 | Women's clothing | Fashion & Accessoires | 1.61× | ||
| 14 | Wine | Food & Beverages | 1.58× | ||
| 15 | Cosmetics | Beauty & Wellness | 1.56× | ||
| 16 | Country | Travel & Leisure | 1.56× | ||
| 17 | Nordea | Business & Career | 1.54× | ||
| 18 | Shoes | Fashion & Accessoires | 1.53× | ||
| 19 | Stockholm | Travel & Leisure | 1.52× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.89× | |
| Patriotism | CONSERVATISM | 1.59× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Spirituality | BALANCE | 1.14× | |
| Early Adopter Mentality | POWER | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Maldives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.