1960s in music Audience in United States

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1960s in music has an estimated audience of 2,474,745 people in United States. 50.4% are female, 49.6% are male, average age 52.9. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Pillow, Whataburger, Unique Gifts, 3D printing.

The average 1960s in music fan in United States is 52.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Pillow, Whataburger, with strongest over-indexing on Urban Outfitters (1.82× the country average). Demographically, the 1960s in music audience skews balanced with an average age of 52.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of 1960s in music fans

Demographic split for 1960s in music audience in United States
MetricValue
Female50.4%
Male49.6%
Average age52.9
Estimated audience size2,474,745

Audience persona

The typical 1960s in music fan in United States is balanced, around 52.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for 1960s in music in United States
RegionReachAffinity
Texas175,5990.83×
California164,9240.61×
Florida108,1870.65×
New York79,0350.57×
Pennsylvania72,7520.87×
Indiana54,8441.21×
Ohio53,4620.7×
Illinois52,3680.64×
Michigan49,6730.77×
Georgia44,3710.58×
North Carolina41,1550.55×
New Jersey41,1210.65×
Tennessee38,7910.78×
Virginia36,5550.61×
Massachusetts34,3290.7×
Washington33,5110.68×
Alabama32,3650.94×
Kentucky32,3581.04×
Arizona32,2880.64×
Missouri28,8870.72×
Wisconsin26,4690.71×
Minnesota26,0140.73×
Louisiana25,7970.81×
South Carolina25,6760.69×
Maryland23,4390.55×
Oregon23,0310.81×
Oklahoma23,0160.84×
Connecticut20,9740.85×
Colorado20,5060.53×
Kansas19,2380.99×
Arkansas19,0520.93×
Nevada16,6630.7×
West Virginia16,6631.45×
Mississippi16,3990.8×
Utah14,7170.66×
Iowa14,6110.72×
Nebraska13,4441.08×
Wyoming12,6373.44×
Idaho12,5021.01×
Alaska12,4712.36×
New Mexico11,7020.94×
North Dakota11,3192.23×
New Hampshire11,1551.14×
Hawaii11,0241.04×
Montana10,8711.58×
South Dakota10,7311.88×
Rhode Island9,9431.26×
Maine9,9371.12×
Vermont9,7792.25×
Delaware8,9041.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1960s in music audience
BrandAffinityCategory
Urban Outfitters1.82×Shopping
Pillow1.88×Home & Garden
Whataburger1.53×Food & Beverages
Unique Gifts1.73×Shopping
3D printing1.6×Technology & Electronics
Elsword9.6×Games
Birthday Gifts1.67×Kids & Family
Voter registration2.33×Politics & Society
Erie County, New York3.29×Travel & Leisure
Moquegua4.21×Travel & Leisure
Hebe2.07×Home & Garden
Layne Staley1.91×Music & Radio
WKRN-TV1.89×Movies & TV
Northrop Grumman1.76×Business & Career
Hauptschule3.7×Kids & Family
San Gil1.85×Travel & Leisure
Brunello Cucinelli1.9×Fashion & Accessoires
Enfamil1.69×Kids & Family
Final Fantasy VII (Famicom)3.36×Games
Israeli cuisine2.18×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1960s in music audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Family OrientationCONSERVATISM1.59
TraditionCONSERVATISM1.48
Community OrientationOPEN1.46
SpiritualityBALANCE1.33
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for 1960s in music
CountryShare
United States43.0%
United Kingdom19.5%
Australia7.1%

See 1960s in music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does 1960s in music have in United States?

1960s in music has an estimated audience of 2,474,745 people in United States, concentrated in Texas and California.

What is the gender split and age of 1960s in music fans?

50.4% of 1960s in music fans are female, 49.6% are male, with an average age of 52.9 years.

Which brands do 1960s in music fans like most?

1960s in music fans show strongest brand affinity for Urban Outfitters (1.82×), Pillow (1.88×), and Whataburger (1.53×) over the country average.

Where do 1960s in music fans live in United States?

1960s in music fans in United States are most concentrated in Texas (reach 175,599), California (reach 164,924), and Florida (reach 108,187). These three regions account for the largest share of the active audience.

What other brands do 1960s in music fans also like?

Beyond 1960s in music itself, the audience over-indexes on Pillow (1.88×), Whataburger (1.53×), Unique Gifts (1.73×), and 3D printing (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1960s in music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.