99 Cents Only Stores Audience in United States

99 Cents Only Stores logo

99 Cents Only Stores has an estimated audience of 540,899 people in United States. 77.2% are female, 22.8% are male, average age 42.7. Top regions: California, Texas, Arizona. Top brand affinities: Google Voice, WEBstaurantStore, Stop & Shop, ShopRite (United States), Hamburger Helper.

The average 99 Cents Only Stores fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Google Voice, WEBstaurantStore, Stop & Shop, with strongest over-indexing on Google Voice (132.57× the country average). Demographically, the 99 Cents Only Stores audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station · Subtype: Restaurants

Demographics of 99 Cents Only Stores fans

Demographic split for 99 Cents Only Stores audience in United States
MetricValue
Female77.2%
Male22.8%
Average age42.7
Estimated audience size540,899

Audience persona

The typical 99 Cents Only Stores fan in United States is more female, around 42.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Voice.

Top regions in United States

Top regions ranked by reach for 99 Cents Only Stores in United States
RegionReachAffinity
California405,67410.34×
Texas166,2773.58×
Arizona116,84710.58×
New York51,7651.71×
Nevada47,7689.13×
Florida14,5840.4×
New Jersey8,5110.62×
Illinois6,5560.36×
Pennsylvania6,0300.33×
Georgia6,0030.36×
Ohio5,9090.35×
Colorado5,1250.6×
North Carolina5,1180.31×
Washington4,7130.43×
Virginia4,3350.33×
Michigan3,7780.27×
Alabama3,7040.49×
Tennessee3,5700.33×
Louisiana3,1760.46×
Maryland3,1250.34×
Massachusetts2,9810.28×
Missouri2,9090.33×
New Mexico2,8751.06×
Indiana2,8560.29×
South Carolina2,8210.35×
Oregon2,7550.44×
Oklahoma2,6680.44×
Mississippi1,9790.44×
Utah1,9730.41×
Arkansas1,9070.43×
Wisconsin1,8990.23×
Kentucky1,8400.27×
Minnesota1,7980.23×
Connecticut1,6770.31×
Kansas1,3260.31×
Idaho1,0430.38×
Iowa9410.21×
Hawaii9010.39×
Nebraska8940.33×
Rhode Island5800.34×
New Hampshire4970.23×
West Virginia4960.2×
Delaware4330.29×
Washington, District of Columbia4260.26×
Montana2960.2×
Maine2950.15×
South Dakota2260.18×
North Dakota2160.19×
Alaska1850.16×
Wyoming1600.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 99 Cents Only Stores audience
BrandAffinityCategory
Google Voice132.57×Technology & Electronics
WEBstaurantStore161.32×Business & Career
Stop & Shop26.8×Shopping
ShopRite (United States)20.43×Food & Beverages
Hamburger Helper47.49×Food & Beverages
Kraft Dinner85.79×Food & Beverages
Giant Food20×Food & Beverages
Lotto Max70.11×Games
Food 4 Less17.51×Shopping
Waffle House7.49×Food & Beverages
Banshee (TV series)19.66×Movies & TV
Hercules (2014 film)20×Movies & TV
Fibromyalgia awareness14.94×Health
The Wizard of Oz20×Movies & TV
Barclays16.65×Business & Career
Dollar Tree3.63×Shopping
Solitaire6.88×Games
St. Jude Children's Research Hospital7.94×Health
Walgreens3.09×Shopping
Dollar General3×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 99 Cents Only Stores audience
TraitClusterScore
Price SensitivityPREMIUM2
IndulgenceJOY1.53
Urban LifestyleOPEN1.52
DIY MentalityTHRILL1.31
Luxury OrientationPREMIUM1.3
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for 99 Cents Only Stores
CountryShare
United States76.8%
Japan5.1%
China4.8%

See 99 Cents Only Stores audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does 99 Cents Only Stores have in United States?

99 Cents Only Stores has an estimated audience of 540,899 people in United States, concentrated in California and Texas.

What is the gender split and age of 99 Cents Only Stores fans?

77.2% of 99 Cents Only Stores fans are female, 22.8% are male, with an average age of 42.7 years.

Which brands do 99 Cents Only Stores fans like most?

99 Cents Only Stores fans show strongest brand affinity for Google Voice (132.57×), WEBstaurantStore (161.32×), and Stop & Shop (26.8×) over the country average.

Where do 99 Cents Only Stores fans live in United States?

99 Cents Only Stores fans in United States are most concentrated in California (reach 405,674), Texas (reach 166,277), and Arizona (reach 116,847). These three regions account for the largest share of the active audience.

What other brands do 99 Cents Only Stores fans also like?

Beyond 99 Cents Only Stores itself, the audience over-indexes on WEBstaurantStore (161.32×), Stop & Shop (26.8×), ShopRite (United States) (20.43×), and Hamburger Helper (47.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 99 Cents Only Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.