Rascasse Audience Intelligence

99 Cents Only Stores Audience in United States

Name: 99 Cents Only Stores — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 99 Cents Only Stores in United States — modelled from more than twelve digital signal sources. 99 Cents Only Stores has an estimated audience of 520,732 people in United States.

#27among Radio Station in United States #4995in Music & Radio

The average 99 Cents Only Stores fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Voice, WEBstaurantStore, Stop & Shop, with strongest over-indexing on Google Voice (132.57× the country average).

Demographically, the 99 Cents Only Stores audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 99 Cents Only Stores fan in United States is more female, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Google Voice.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 99 Cents Only Stores profile in United States.

Audience size

521K

in United States

Gender

77.2%♀

22.8% male

Age

42.7

average years

Country rank

#35767

Radio Station in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 99 Cents Only Stores fans

77.2% are female, 22.8% are male, average age 42.7.

Fig. 02

Gender split

77.2%

Female

22.8%

Male

Demographic split for 99 Cents Only Stores audience in United States
Metric	Value
Female	77.2%
Male	22.8%
Average age	42.7
Estimated audience size	520,732

Fig. 03

Age distribution

Age distribution of the 99 Cents Only Stores audience in United States
Age bracket	Share	%
16-19		16%
20-29		15%
30-39		16%
40-49		18%
50+		33%

Fig. 04

Worldwide distribution

77.1%

of the worldwide 99 Cents Only Stores audience comes from United States.

Worldwide audience distribution share by country for 99 Cents Only Stores
Country	Share
United States	77.1%
Japan	5.3%
China	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 99 Cents Only Stores audience in United States is strongest.

Fig. 05

Top regions by affinity

99 Cents Only Stores fans by region: top regions in United States
#	Region	Reach	×
01	Arizona	~100K	9.87×
02	California	~400K	9.46×
03	Nevada	~50K	8.62×
04	New York	~100K	3.72×
05	Texas	~100K	3.20×
06	New Mexico	~6K	2.39×
07	New Jersey	~10K	0.92×
08	Mississippi	~4K	0.84×
09	Colorado	~7K	0.80×
10	Vermont	<1K	0.71×
11	Alaska	<1K	0.70×
12	North Dakota	<1K	0.65×
13	South Dakota	<1K	0.64×
14	Alabama	~5K	0.63×
15	Rhode Island	~1K	0.63×
16	Montana	<1K	0.59×
17	Nebraska	~2K	0.56×
18	Delaware	<1K	0.55×
19	Arkansas	~2K	0.54×
20	Hawaii	~1K	0.54×
21	Maine	~1K	0.54×
22	Idaho	~1K	0.53×
23	Louisiana	~4K	0.52×
24	West Virginia	~1K	0.52×
25	Oregon	~3K	0.51×
26	Oklahoma	~3K	0.51×
27	New Hampshire	~1K	0.51×
28	Florida	~20K	0.49×
29	Utah	~2K	0.48×
30	Washington, District of Columbia	<1K	0.48×
31	Washington	~5K	0.47×
32	Connecticut	~2K	0.45×
33	Kansas	~2K	0.44×
34	Georgia	~7K	0.43×
35	Ohio	~7K	0.43×
36	Missouri	~4K	0.43×
37	South Carolina	~3K	0.42×
38	Pennsylvania	~7K	0.41×
39	Tennessee	~4K	0.40×
40	Iowa	~2K	0.40×
41	Maryland	~4K	0.39×
42	Kentucky	~3K	0.39×
43	Virginia	~5K	0.38×
44	Illinois	~7K	0.37×
45	Massachusetts	~4K	0.37×
46	Indiana	~4K	0.37×
47	North Carolina	~6K	0.36×
48	Wisconsin	~3K	0.33×
49	Michigan	~5K	0.32×
50	Minnesota	~2K	0.32×

Affinity by region — 99 Cents Only Stores, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 99 Cents Only Stores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 99 Cents Only Stores audience
#	Interest	Category	×
01	My Frugal Adventures	Website / Newspaper / Magazine	197.42×
02	WEBstaurantStore	Business & Career	161.32×
03	Google Voice	Technology & Electronics	132.57×
04	Kraft Dinner	Food & Beverages	85.79×
05	Lotto Max	Games	70.11×
06	Hamburger Helper	Food & Beverages	47.49×
07	Stop & Shop	Shopping	26.80×
08	ShopRite (United States)	Food & Beverages	20.43×
09	Hercules (2014 film)	Movies & TV	20.00×
10	Giant Food	Food & Beverages	20.00×
11	Stil in Berlin	Fashion & Accessoires	20.00×
12	The Wizard of Oz	Movies & TV	20.00×
13	Banshee (TV series)	Movies & TV	19.66×
14	Food 4 Less	Shopping	17.51×
15	Barclays	Business & Career	16.65×
16	Fibromyalgia awareness	Health	14.94×
17	St. Jude Children's Research Hospital	Health	7.94×
18	Waffle House	Food & Beverages	7.49×
19	Solitaire	Games	6.88×
20	Dollar Tree	Shopping	3.63×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 99 Cents Only Stores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 99 Cents Only Stores audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.48×
Career Orientation	POWER	1.32×
Price Sensitivity	PREMIUM	1.28×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 99 Cents Only Stores audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.84×
Tradition	CONSERVATISM	0.88×
Patriotism	CONSERVATISM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 99 Cents Only Stores have in United States?

99 Cents Only Stores has an estimated audience of 520,732 people in United States, concentrated in California and Texas.

What is the gender split and age of 99 Cents Only Stores fans?

77.2% of 99 Cents Only Stores fans are female, 22.8% are male, with an average age of 42.7 years.

Which brands do 99 Cents Only Stores fans like most?

99 Cents Only Stores fans show strongest brand affinity for Google Voice (132.57×), WEBstaurantStore (161.32×), and Stop & Shop (26.8×) over the country average.

Where do 99 Cents Only Stores fans live in United States?

99 Cents Only Stores fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do 99 Cents Only Stores fans also like?

Beyond 99 Cents Only Stores itself, the audience over-indexes on WEBstaurantStore (161.32×), Stop & Shop (26.8×), ShopRite (United States) (20.43×), and Hamburger Helper (47.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 99 Cents Only Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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