Hamburger Helper Audience in United States

Hamburger Helper has an estimated audience of 1,064,384 people in United States. 49.0% are female, 51.0% are male, average age 31.4. Top regions: Texas, California, Florida. Top brand affinities: 99 Cents Only Stores, Rent-A-Center, Waffle House, Dollar General, Pizza Hut.

The average Hamburger Helper fan in United States is 31.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 99 Cents Only Stores, Rent-A-Center, Waffle House, with strongest over-indexing on 99 Cents Only Stores (70.51× the country average). Demographically, the Hamburger Helper audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Hamburger Helper fans

Demographic split for Hamburger Helper audience in United States
MetricValue
Female49.0%
Male51.0%
Average age31.4
Estimated audience size1,064,384

Audience persona

The typical Hamburger Helper fan in United States is balanced, around 31.4 years old, with strong Social Media Usage tendencies and a notable affinity for 99 Cents Only Stores.

Top regions in United States

Top regions ranked by reach for Hamburger Helper in United States
RegionReachAffinity
Texas109,7771.2×
California104,7470.89×
Florida65,5070.91×
New York47,8360.8×
Georgia41,9121.28×
North Carolina40,8911.28×
Pennsylvania35,5500.99×
Ohio34,3901.05×
Illinois33,8470.95×
Michigan28,4921.02×
Tennessee27,4021.28×
Virginia26,6081.03×
Indiana23,8201.23×
Alabama22,0701.48×
New Jersey21,0870.78×
South Carolina21,0001.31×
Arizona20,3880.94×
Missouri19,6981.15×
Washington18,8550.88×
Kentucky17,3231.3×
Massachusetts17,2850.82×
Louisiana17,0881.24×
Maryland16,5720.91×
Wisconsin15,5700.97×
Oklahoma15,0971.28×
Minnesota14,9120.98×
Colorado13,6440.81×
Mississippi12,7321.45×
Arkansas11,0981.27×
Oregon10,4950.86×
Iowa9,5651.09×
Kansas9,3421.11×
Nevada9,2030.89×
Connecticut9,1070.85×
Utah7,0070.74×
Nebraska5,5901.05×
West Virginia5,4941.11×
New Mexico5,0940.95×
Hawaii4,8111.05×
Idaho4,5050.84×
New Hampshire3,3770.81×
Maine3,1070.81×
Delaware2,5860.88×
Washington, District of Columbia2,5810.81×
Montana2,4150.82×
Rhode Island2,4090.71×
South Dakota2,2990.93×
North Dakota2,0950.96×
Alaska1,8670.82×
Vermont1,2930.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamburger Helper audience
BrandAffinityCategory
99 Cents Only Stores70.51×Music & Radio
Rent-A-Center16.16×Home & Garden
Waffle House7.26×Food & Beverages
Dollar General3.77×Shopping
Pizza Hut3.51×Food & Beverages
Chick-fil-A3.14×Food & Beverages
Reddit3.09×Internet & Social Media
Hobby Lobby2.93×Home & Garden
Kia Sportage15×Cars & Mobility
Big Lots7.9×Home & Garden
Aldi2.65×Shopping
Boost Mobile5.2×Technology & Electronics
Dollar Tree2.59×Shopping
Subway2.75×Food & Beverages
Best Buy2.42×Shopping
Denver Nuggets3.67×Sports
Texas Roadhouse2.29×Food & Beverages
Lunch box8.98×Home & Garden
Cheetos12.11×Food & Beverages
Menards2.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamburger Helper audience
TraitClusterScore
Social Media UsageJOY1.59
Price SensitivityPREMIUM1.44
Convenience OrientationPREMIUM1.42
ExtroversionTHRILL1.23
Early Adopter MentalityPOWER1.13
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Hamburger Helper
CountryShare
United States72.4%
Canada8.5%
United Kingdom4.1%

See Hamburger Helper audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Hamburger Helper have in United States?

Hamburger Helper has an estimated audience of 1,064,384 people in United States, concentrated in Texas and California.

What is the gender split and age of Hamburger Helper fans?

49.0% of Hamburger Helper fans are female, 51.0% are male, with an average age of 31.4 years.

Which brands do Hamburger Helper fans like most?

Hamburger Helper fans show strongest brand affinity for 99 Cents Only Stores (70.51×), Rent-A-Center (16.16×), and Waffle House (7.26×) over the country average.

Where do Hamburger Helper fans live in United States?

Hamburger Helper fans in United States are most concentrated in Texas (reach 109,777), California (reach 104,747), and Florida (reach 65,507). These three regions account for the largest share of the active audience.

What other brands do Hamburger Helper fans also like?

Beyond Hamburger Helper itself, the audience over-indexes on Rent-A-Center (16.16×), Waffle House (7.26×), Dollar General (3.77×), and Pizza Hut (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger Helper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.