Rascasse Audience Intelligence

Hamburger Helper Target Market in United States

A data profile of the people who buy, follow and care about Hamburger Helper in United States — modelled from more than twelve digital signal sources. Hamburger Helper has an estimated audience of 1,081,124 people in United States.

#2285among Brand in United States#1261in Food & Beverages

The average Hamburger Helper fan in United States is 31.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wendy's, Masters Tournament, Reddit, with strongest over-indexing on Wendy's (8.71× the country average).

Demographically, the Hamburger Helper audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamburger Helper fan in United States is balanced, around 31.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wendy's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburger Helper profile in United States.

Audience size
1.1M
in United States
Gender
49.0%♀
51.0% male
Age
31.4
average years
Country rank
#22474
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hamburger Helper

49.0% are female, 51.0% are male, average age 31.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Hamburger Helper audience in United States
MetricValue
Female49.0%
Male51.0%
Average age31.4
Estimated audience size1,081,124
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Hamburger Helper audience in United States
Age bracketShare%
16-1945%
20-2919%
30-3913%
40-4912%
50+10%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Hamburger Helper audience comes from United States.

Worldwide audience distribution share by country for Hamburger Helper
CountryShare
United States72.8%
Canada8.5%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburger Helper audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamburger Helper customers by region in United States
#RegionReachAffinity×
01Alabama~20K1.46×
02Mississippi~10K1.44×
03South Carolina~20K1.27×
04Kentucky~20K1.27×
05Arkansas~10K1.26×
06Oklahoma~10K1.24×
07Tennessee~30K1.23×
08Georgia~40K1.21×
09North Carolina~40K1.21×
10Louisiana~20K1.21×
11Indiana~20K1.17×
12West Virginia~6K1.17×
13Texas~100K1.15×
14Missouri~20K1.11×
15Kansas~9K1.11×
16Iowa~9K1.07×
17Hawaii~5K1.07×
18North Dakota~2K1.07×
19Nebraska~6K1.05×
20Ohio~30K1.03×
21South Dakota~3K1.02×
22Michigan~30K1.00×
23Wisconsin~20K1.00×
24Virginia~30K0.99×
25Minnesota~10K0.98×
26New Mexico~5K0.97×
27Pennsylvania~30K0.96×
28Alaska~2K0.96×
29Delaware~3K0.94×
30Arizona~20K0.92×
31Illinois~30K0.91×
32Maine~3K0.90×
33Maryland~20K0.89×
34Idaho~5K0.89×
35Washington~20K0.88×
36Florida~60K0.87×
37Oregon~10K0.87×
38Nevada~9K0.87×
39Montana~3K0.87×
40New Hampshire~4K0.86×
41Connecticut~9K0.85×
42Vermont~2K0.84×
43California~100K0.83×
44Massachusetts~20K0.81×
45Washington, District of Columbia~3K0.81×
46Colorado~10K0.79×
47Rhode Island~3K0.78×
48Utah~7K0.77×
49New York~50K0.76×
50New Jersey~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Hamburger Helper, United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburger Helper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburger Helper audience
#·InterestCategoryAffinity×
0199 Cents Only StoresMusic & Radio47.49×
02Masters TournamentSports9.94×
03The SimsGames9.69×
04Wendy'sFood & Beverages8.71×
05Rent-A-CenterHome & Garden7.58×
06Dunkin' DonutsFood & Beverages5.62×
07RedditInternet & Social Media5.20×
08FedExBusiness & Career4.08×
09SubwayFood & Beverages4.04×
10Burger KingFood & Beverages3.79×
11Pizza HutFood & Beverages3.70×
12Horror moviesMovies & TV3.01×
13McDonald'sFood & Beverages3.00×
14XInternet & Social Media2.82×
15Chick-fil-AFood & Beverages2.75×
16SmartphonesTechnology & Electronics2.45×
17Alcoholic beveragesFood & Beverages2.26×
18WalmartShopping2.25×
19Donald TrumpPolitics & Society2.19×
20CookingFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburger Helper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburger Helper audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Social Media UsageJOY1.86×
PatriotismCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburger Helper audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hamburger Helper's target market in United States?

Hamburger Helper's target market in United States covers an estimated 1,081,124 people, concentrated in Texas and California.

02

What is the gender split and age of Hamburger Helper customers?

49.0% of the Hamburger Helper audience are female, 51.0% are male, with an average age of 31.4 years.

03

Which brands do Hamburger Helper fans like most?

Hamburger Helper fans show strongest brand affinity for Wendy's (8.71×), Masters Tournament (9.94×), and Reddit (5.2×) over the country average.

04

Where do Hamburger Helper fans live in United States?

Hamburger Helper fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburger Helper fans also like?

Beyond Hamburger Helper itself, the audience over-indexes on Masters Tournament (9.94×), Reddit (5.2×), 99 Cents Only Stores (47.49×), and X (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Hamburger Helper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger Helper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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