St. Jude Children's Research Hospital Audience in United States
St. Jude Children's Research Hospital has an estimated audience of 10,139,116 people in United States. 61.7% are female, 38.3% are male, average age 42.5. Top brand affinities: PSV Eindhoven, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Autism Awareness.
Top brand affinities include PSV Eindhoven, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on PSV Eindhoven (46.5× the country average). Demographically, the St. Jude Children's Research Hospital audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Health · Type: POI · Subtype: Charity
Demographics of St. Jude Children's Research Hospital fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.5 |
| Estimated audience size | 10,139,116 |
Audience persona
The typical St. Jude Children's Research Hospital fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 46.5× | Sports |
| Diabetes mellitus awareness | 7.94× | Health |
| Singer-songwriter | 4.62× | Music & Radio |
| Microblogging | 7.94× | Technology & Electronics |
| Autism Awareness | 7.94× | Health |
| MSN | 3.19× | News |
| Income tax | 7.94× | Business & Career |
| Capital One | 2.38× | Business & Career |
| Hobby Lobby | 2.25× | Home & Garden |
| Fox News Channel | 1.62× | Movies & TV |
| Staples (Canada) | 2.84× | Business & Career |
| Dollar General | 2.08× | Shopping |
| Drudge Report | 3.9× | Sports |
| Texas Roadhouse | 2.02× | Food & Beverages |
| Kaiser Permanente | 5.85× | Business & Career |
| Aldi | 1.9× | Shopping |
| Google Maps | 1.88× | Internet & Social Media |
| FaceTime | 7.94× | Technology & Electronics |
| Great Clips | 2.88× | Beauty & Wellness |
| Dollar Tree | 1.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
| Sustainability | BALANCE | 1.23 |
| Spirituality | BALANCE | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.3% |
| Taiwan | 6.1% |
| Malaysia | 5.8% |
See St. Jude Children's Research Hospital audiences in other countries
- St. Jude Children's Research Hospital — Germany
- St. Jude Children's Research Hospital — United Kingdom
- St. Jude Children's Research Hospital — France
- St. Jude Children's Research Hospital — Italy
- St. Jude Children's Research Hospital — Spain
- St. Jude Children's Research Hospital — Brazil
- St. Jude Children's Research Hospital — Japan
- St. Jude Children's Research Hospital — South Korea
- St. Jude Children's Research Hospital — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for St. Jude Children's Research Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.