A Place for Mom Audience in United States

A Place for Mom logo

A Place for Mom has an estimated audience of 564,606 people in United States. 65.4% are female, 34.6% are male, average age 48.8. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Whataburger, Pillow, Layne Staley, The Journey (1959 film).

The average A Place for Mom fan in United States is 48.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Whataburger, Pillow, with strongest over-indexing on Lulu 黃路梓茵 (6.56× the country average). Demographically, the A Place for Mom audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of A Place for Mom fans

Demographic split for A Place for Mom audience in United States
MetricValue
Female65.4%
Male34.6%
Average age48.8
Estimated audience size564,606

Audience persona

The typical A Place for Mom fan in United States is more female, around 48.8 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for A Place for Mom in United States
RegionReachAffinity
California56,7650.91×
Texas48,3701×
Florida46,9461.23×
New York31,7111.01×
Pennsylvania23,3741.23×
Georgia22,5781.3×
Illinois22,3801.19×
North Carolina21,9391.29×
Ohio21,7471.25×
Michigan17,4621.18×
Virginia16,5531.2×
New Jersey16,4301.14×
Arizona14,9661.3×
Tennessee14,0161.24×
Washington13,9411.23×
Missouri12,3801.36×
South Carolina11,7781.39×
Maryland11,5011.18×
Indiana10,9441.06×
Massachusetts10,9400.98×
Colorado9,1631.03×
Minnesota8,9661.11×
Wisconsin8,8371.04×
Oregon8,0871.25×
Alabama7,6320.97×
Kansas6,7881.53×
Kentucky6,5070.92×
Connecticut6,0951.08×
Oklahoma5,7790.92×
Nevada5,7071.05×
Louisiana5,6040.77×
Arkansas3,8450.83×
Iowa3,7950.82×
Utah3,6330.72×
Mississippi3,4420.74×
Idaho3,3101.17×
New Hampshire2,6181.18×
Nebraska2,4760.87×
New Mexico2,3380.83×
West Virginia2,1220.81×
Maine1,9540.97×
Delaware1,7941.15×
Rhode Island1,7740.99×
Washington, District of Columbia1,5110.89×
Hawaii1,2370.51×
Montana1,0220.65×
Vermont7320.74×
South Dakota6490.5×
Alaska4670.39×
Wyoming4660.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A Place for Mom audience
BrandAffinityCategory
Lulu 黃路梓茵6.56×Movies & TV
Whataburger2.16×Food & Beverages
Pillow2.37×Home & Garden
Layne Staley5.66×Music & Radio
The Journey (1959 film)14.67×Movies & TV
Israel1.7×Travel & Leisure
Bully (2011 film)5.28×Movies & TV
Emperor Entertainment Group7.39×Business & Career
Brunello Cucinelli4.47×Fashion & Accessoires
Khaadi3.41×Fashion & Accessoires
Jeep Wagoneer2.89×Cars & Mobility
Urban horticulture1.82×Home & Garden
Nebraska Cornhuskers football1.79×Sports
Hebe3.23×Home & Garden
WKRN-TV2.79×Movies & TV
Vilas County, Wisconsin11.32×Travel & Leisure
TeachHUB1.55×Business & Career
Vacaville, California4.27×Travel & Leisure
Home staging1.88×Home & Garden
Fairy godmother2.58×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A Place for Mom audience
TraitClusterScore
Family OrientationCONSERVATISM2.39
Community OrientationOPEN1.91
PatriotismCONSERVATISM1.87
Need for SecurityCONSERVATISM1.67
Career OrientationPOWER1.6
SpiritualityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for A Place for Mom
CountryShare
United States95.4%
United Kingdom1.5%
Canada1.1%

See A Place for Mom audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does A Place for Mom have in United States?

A Place for Mom has an estimated audience of 564,606 people in United States, concentrated in California and Texas.

What is the gender split and age of A Place for Mom fans?

65.4% of A Place for Mom fans are female, 34.6% are male, with an average age of 48.8 years.

Which brands do A Place for Mom fans like most?

A Place for Mom fans show strongest brand affinity for Lulu 黃路梓茵 (6.56×), Whataburger (2.16×), and Pillow (2.37×) over the country average.

Where do A Place for Mom fans live in United States?

A Place for Mom fans in United States are most concentrated in California (reach 56,765), Texas (reach 48,370), and Florida (reach 46,946). These three regions account for the largest share of the active audience.

What other brands do A Place for Mom fans also like?

Beyond A Place for Mom itself, the audience over-indexes on Whataburger (2.16×), Pillow (2.37×), Layne Staley (5.66×), and The Journey (1959 film) (14.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A Place for Mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.