A. R. Rahman Audience in United States

A. R. Rahman logo

A. R. Rahman has an estimated audience of 368,694 people in United States. 63.3% are female, 36.7% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Product design, Noodle (Gorillaz), Necktie, UK garage, Kenneth Copeland Ministries.

The average A. R. Rahman fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Noodle (Gorillaz), Necktie, with strongest over-indexing on Product design (3.38× the country average). Demographically, the A. R. Rahman audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Composer

Demographics of A. R. Rahman fans

Demographic split for A. R. Rahman audience in United States
MetricValue
Female63.3%
Male36.7%
Average age36.0
Estimated audience size368,694

Audience persona

The typical A. R. Rahman fan in United States is more female, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for A. R. Rahman in United States
RegionReachAffinity
California99,2192.45×
Texas75,2252.37×
New York36,0151.75×
New Jersey31,7263.38×
Illinois24,2781.98×
Georgia20,7381.83×
Virginia20,5752.29×
Florida20,0730.8×
Washington17,9472.43×
North Carolina17,8671.61×
Massachusetts15,2812.1×
Pennsylvania13,9741.13×
Ohio11,9341.05×
Michigan11,9241.24×
Maryland10,1661.6×
Arizona9,3441.24×
Tennessee6,1500.83×
Minnesota5,0900.96×
Indiana4,9570.74×
Connecticut4,5231.22×
Missouri4,3820.74×
Oregon4,2901.02×
Colorado3,8230.66×
Wisconsin3,3200.6×
South Carolina2,6560.48×
Kentucky2,4240.52×
Nevada2,4090.68×
Arkansas2,2640.75×
Kansas2,2100.76×
Iowa2,0590.68×
Alabama1,9820.38×
Oklahoma1,8130.44×
Utah1,7550.53×
Louisiana1,7440.37×
Washington, District of Columbia1,6921.53×
New Hampshire1,3020.9×
Delaware1,2651.24×
Nebraska9870.53×
Mississippi8460.28×
Rhode Island7640.65×
Hawaii6620.42×
New Mexico6440.35×
Idaho6200.34×
West Virginia5270.31×
Maine4920.37×
North Dakota3750.49×
South Dakota3620.42×
Alaska3160.4×
Montana2980.29×
Vermont2890.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A. R. Rahman audience
BrandAffinityCategory
Product design3.38×Business & Career
Noodle (Gorillaz)6.13×Music & Radio
Necktie4.91×Fashion & Accessoires
UK garage5.08×Music & Radio
Kenneth Copeland Ministries15.44×Politics & Society
Bank account1.87×Business & Career
Scorpio (comics)12.22×Literature
Stamp collecting3.29×Home & Garden
Pro-Ject2.8×Music & Radio
Regional styles of Mexican music1.86×Music & Radio
Fox 13 News3.98×Movies & TV
Jeepney13.3×Cars & Mobility
JDSU1.74×Business & Career
Sponge (band)14.96×Music & Radio
Cachorro2.9×Pets & Animals
Jaguar F-Pace7.33×Cars & Mobility
Isometric exercise4.6×Sports
Makro9.05×Food & Beverages
Halsey, Oregon4.18×Travel & Leisure
Dental hygienist3.29×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A. R. Rahman audience
TraitClusterScore
Quality AwarenessPREMIUM1.68
Luxury OrientationPREMIUM1.49
Need for SecurityCONSERVATISM1.35
Price SensitivityPREMIUM1.27
TravellingTHRILL1.23
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for A. R. Rahman
CountryShare
Indonesia51.8%
India28.8%
United States5.6%

See A. R. Rahman audiences in other countries

More Composer audiences in United States

Frequently asked questions

How many fans does A. R. Rahman have in United States?

A. R. Rahman has an estimated audience of 368,694 people in United States, concentrated in California and Texas.

What is the gender split and age of A. R. Rahman fans?

63.3% of A. R. Rahman fans are female, 36.7% are male, with an average age of 36.0 years.

Which brands do A. R. Rahman fans like most?

A. R. Rahman fans show strongest brand affinity for Product design (3.38×), Noodle (Gorillaz) (6.13×), and Necktie (4.91×) over the country average.

Where do A. R. Rahman fans live in United States?

A. R. Rahman fans in United States are most concentrated in California (reach 99,219), Texas (reach 75,225), and New York (reach 36,015). These three regions account for the largest share of the active audience.

What other brands do A. R. Rahman fans also like?

Beyond A. R. Rahman itself, the audience over-indexes on Noodle (Gorillaz) (6.13×), Necktie (4.91×), UK garage (5.08×), and Kenneth Copeland Ministries (15.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A. R. Rahman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.