Accountant Audience in United States

Accountant logo

Accountant has an estimated audience of 2,397,493 people in United States. 51.7% are female, 48.3% are male, average age 43.2. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, El Paso County, Colorado, Goop, Grinch.

The average Accountant fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, El Paso County, Colorado, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Accountant audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Accountant fans

Demographic split for Accountant audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.2
Estimated audience size2,397,493

Audience persona

The typical Accountant fan in United States is balanced, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Accountant in United States
RegionReachAffinity
California316,1181.2×
New York243,0121.81×
Florida188,2981.16×
Texas177,2720.86×
Illinois87,3521.09×
Virginia76,5071.31×
New Jersey74,7411.23×
Pennsylvania73,7520.91×
North Carolina71,3570.99×
Georgia63,8140.86×
Ohio54,0570.73×
Michigan51,9310.83×
Iowa51,5262.61×
Washington48,4671.01×
Arizona46,8610.96×
Massachusetts43,0300.91×
Tennessee41,9860.87×
Maryland35,6610.87×
Oregon34,3371.25×
Indiana33,4310.76×
Missouri32,6540.84×
Colorado32,0600.85×
Wisconsin29,3090.81×
Minnesota28,6270.83×
South Carolina28,1950.78×
Alabama27,8380.83×
Louisiana25,6950.83×
Kentucky22,3760.74×
Connecticut22,0140.92×
Utah21,6621.01×
Oklahoma21,0400.79×
Nevada20,5190.88×
Mississippi18,3570.93×
Arkansas18,0670.91×
Kansas17,9760.95×
Idaho14,4021.2×
New Mexico12,1451.01×
Alaska11,3532.21×
Nebraska10,5870.88×
Hawaii8,9060.86×
West Virginia8,1510.73×
Montana7,7831.17×
Maine7,3950.86×
New Hampshire6,9350.73×
Rhode Island5,6070.73×
Delaware5,6030.85×
Washington, District of Columbia5,2730.73×
South Dakota5,0830.92×
North Dakota4,8570.99×
Wyoming4,0211.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Accountant audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan17.61×Politics & Society
El Paso County, Colorado15.79×Travel & Leisure
Goop6.31×Internet & Social Media
Grinch4.47×Movies & TV
Hipster10.66×Politics & Society
Vocal harmony5×Music & Radio
Wok7.15×Food & Beverages
Hibachi7.46×Food & Beverages
Google Home6.12×Technology & Electronics
Cherish (group)9.91×Music & Radio
Fairy godmother6.78×Literature
Preta Gil18.88×Music & Radio
headspace7.75×Health
Grace Slick7.19×Music & Radio
TV Fanatic7.35×Movies & TV
Historic site2.76×Arts & Culture
No Escape (1994 film)6.98×Movies & TV
La Jolla5.35×Travel & Leisure
HispanicTV17.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Accountant audience
TraitClusterScore
Career OrientationPOWER1.92
Need for SecurityCONSERVATISM1.62
Quality AwarenessPREMIUM1.58
Family OrientationCONSERVATISM1.3
TravellingTHRILL1.22
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Accountant
CountryShare
United States13.0%
United Kingdom6.4%
Australia4.4%

See Accountant audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Accountant have in United States?

Accountant has an estimated audience of 2,397,493 people in United States, concentrated in California and New York.

What is the gender split and age of Accountant fans?

51.7% of Accountant fans are female, 48.3% are male, with an average age of 43.2 years.

Which brands do Accountant fans like most?

Accountant fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (17.61×), and El Paso County, Colorado (15.79×) over the country average.

Where do Accountant fans live in United States?

Accountant fans in United States are most concentrated in California (reach 316,118), New York (reach 243,012), and Florida (reach 188,298). These three regions account for the largest share of the active audience.

What other brands do Accountant fans also like?

Beyond Accountant itself, the audience over-indexes on Governor of Michigan (17.61×), El Paso County, Colorado (15.79×), Goop (6.31×), and Grinch (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Accountant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.