Adage Audience in United States
Adage has an estimated audience of 459,963 people in United States. 51.6% are female, 48.4% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Nationality, Goop, Wok.
The average Adage fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Adage audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Adage fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.5 |
| Estimated audience size | 459,963 |
Audience persona
The typical Adage fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,057 | 1.13× |
| New York | 37,861 | 1.47× |
| Texas | 31,197 | 0.79× |
| Florida | 25,438 | 0.82× |
| Illinois | 17,808 | 1.16× |
| Pennsylvania | 16,239 | 1.05× |
| New Jersey | 14,154 | 1.21× |
| North Carolina | 13,918 | 1.01× |
| Ohio | 13,862 | 0.98× |
| Michigan | 13,761 | 1.14× |
| Massachusetts | 13,307 | 1.47× |
| Georgia | 13,077 | 0.92× |
| Virginia | 11,623 | 1.04× |
| Washington | 10,816 | 1.17× |
| Wisconsin | 8,862 | 1.28× |
| Tennessee | 8,631 | 0.94× |
| Colorado | 8,401 | 1.16× |
| Minnesota | 8,340 | 1.27× |
| Maryland | 7,763 | 0.98× |
| Indiana | 7,227 | 0.86× |
| Arizona | 7,049 | 0.75× |
| Missouri | 6,799 | 0.92× |
| South Carolina | 6,688 | 0.97× |
| Connecticut | 6,358 | 1.38× |
| Oregon | 6,213 | 1.18× |
| Kentucky | 4,969 | 0.86× |
| Louisiana | 4,578 | 0.77× |
| Alabama | 4,392 | 0.68× |
| Utah | 4,370 | 1.06× |
| Iowa | 3,894 | 1.03× |
| Oklahoma | 3,742 | 0.73× |
| Nevada | 3,166 | 0.71× |
| Kansas | 3,096 | 0.85× |
| Arkansas | 2,991 | 0.79× |
| New Hampshire | 2,428 | 1.34× |
| Maine | 2,299 | 1.4× |
| Nebraska | 2,183 | 0.95× |
| Idaho | 2,127 | 0.92× |
| Mississippi | 2,111 | 0.56× |
| Hawaii | 1,990 | 1.01× |
| Washington, District of Columbia | 1,768 | 1.28× |
| Rhode Island | 1,750 | 1.2× |
| West Virginia | 1,512 | 0.71× |
| New Mexico | 1,360 | 0.59× |
| Montana | 1,245 | 0.98× |
| Delaware | 1,186 | 0.93× |
| Vermont | 1,082 | 1.34× |
| Alaska | 986 | 1× |
| South Dakota | 861 | 0.81× |
| North Dakota | 789 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 8.95× | Politics & Society |
| Nationality | 2.42× | Politics & Society |
| Goop | 3.94× | Internet & Social Media |
| Wok | 3.82× | Food & Beverages |
| El Paso County, Colorado | 7.45× | Travel & Leisure |
| No Escape (1994 film) | 5.58× | Movies & TV |
| Preta Gil | 10.04× | Music & Radio |
| Hipster | 4.46× | Politics & Society |
| Layne Staley | 2.76× | Music & Radio |
| IS (Infinite Stratos) | 1.58× | Literature |
| TV Fanatic | 4.22× | Movies & TV |
| Harlow | 4.45× | Travel & Leisure |
| Cherish (group) | 4.12× | Music & Radio |
| Fairy godmother | 2.8× | Literature |
| Erie County, New York | 3.14× | Travel & Leisure |
| Hickok45 | 5.52× | Internet & Social Media |
| Gift registry | 4.06× | Kids & Family |
| Ira Glass | 5.22× | Music & Radio |
| Magazine (band) | 1.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.05 |
| Indulgence | JOY | 1.72 |
| Spirituality | BALANCE | 1.65 |
| Urban Lifestyle | OPEN | 1.57 |
| Career Orientation | POWER | 1.56 |
| Social Media Usage | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| France | 6.9% |
| China | 6.5% |
See Adage audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does Adage have in United States?
Adage has an estimated audience of 459,963 people in United States, concentrated in California and New York.
What is the gender split and age of Adage fans?
51.6% of Adage fans are female, 48.4% are male, with an average age of 37.5 years.
Which brands do Adage fans like most?
Adage fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (8.95×), and Nationality (2.42×) over the country average.
Where do Adage fans live in United States?
Adage fans in United States are most concentrated in California (reach 57,057), New York (reach 37,861), and Texas (reach 31,197). These three regions account for the largest share of the active audience.
What other brands do Adage fans also like?
Beyond Adage itself, the audience over-indexes on Governor of Michigan (8.95×), Nationality (2.42×), Goop (3.94×), and Wok (3.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Adage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.